{"id":62422,"date":"2022-09-15T07:20:47","date_gmt":"2022-09-15T05:20:47","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=62422"},"modified":"2022-09-15T07:20:47","modified_gmt":"2022-09-15T05:20:47","slug":"so-skilled-soft-skills-brand-design","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/so-skilled-soft-skills-brand-design","title":{"rendered":"So Skilled – Brand identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"62317\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2021[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

So Skilled
\nCultivate your soft skills,
\nunlock your talents!<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\n
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The So Skilled<\/strong><\/a> program, supported by the Universit\u00e9 Paris Lumi\u00e8res, aims to work on the acquisition of transversal skills and on the valorisation of the student experience<\/strong>. This issue of transversal competencies (soft skills), particularly developed in the humanities and social sciences, but often misunderstood or misidentified, concerns both initial training and lifelong learning.<\/p>\n

The So Skilled<\/strong> program therefore includes the acquisition and development of soft skills, in the broadest sense, among the major objectives of the Bachelor's degree. These fundamental and transversal skills, acquired both within and outside the curriculum, include cognitive and social skills, personal development and other skills related to action.<\/p>\n

Soft skills are essential today and predict an individual's ability to integrate, adapt and develop and to fit into a group, a team, a job, a profession or an organization in the long term.<\/p>\n

Our mission was to visually translate this program through the creation of a logo and a visual universe<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"62337\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62321\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Concept<\/h2>\n

The initial brief indicates that the logo should convey the notion of confidence of students \/ employees who have acquired soft skills at university and who are, therefore, so skilled.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

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The acronym of the project is almost a trademark, a claim of talent.\u00a0Behind this name, we can immediately see two notions, on the one hand the idea of \"quantity \/ plurality \/ diversity\" (cf: So) and on the other hand the idea of being \"competent \/ gifted \/ talented\" (cf: skilled).<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]We acquire knowledge throughout our lives, which is why the logo should reflect an idea of movement and skills that are not fixed, allowing us to project ourselves into multiple futures.\u00a0What if we considered Soft Skills as a bouquet of skills ready to blossom<\/strong> and allowing us to envisage our professional career in a fulfilling way?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"62323\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62325\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62335\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62329\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62331\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"62375\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"62373\" img_size=\"full\" alignment=\"center\"][vc_column_text]\n

Colors<\/h2>\n

Color plays an important role in this visual identity. The colorimetric diversity illustrates the multitude of skills. Each color can symbolically refer to a typology of competence.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\"bottom\"][vc_column_inner width=\"1\/3\"][vc_single_image image=\"62369\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"62341\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"62418\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62343\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"62367\" img_size=\"full\" alignment=\"center\"][vc_column_text]The graphic charter invites to play. The \"labels\" can draw pictograms or numbers. They can also be imagined as stickers that can dress up the students' communication supports.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"62345\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"62377\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62416\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62353\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"62357\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"62365\" img_size=\"full\" alignment=\"center\"][vc_column_text]The \"labels\" fly away like flower petals and come to pollinate the whole communication. Big or small, they happily deconstruct the compositions.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"62359\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"62395,62393,62397,62399,62401\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"62363\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"62355\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"62403\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More information\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Soft skills<\/h4>\n
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The scope of soft skills varies from one study to another and from one institution to another. Our project is based on a deliberately broad definition of soft skills. These fundamental and transversal skills, acquired both within and outside the curriculum, include<\/p>\n

- cognitive skills: analytical skills, synthesis, complex problem solving...
\n- social skills: communication, interaction, collaboration
\n- personal development skills: self-awareness, self-esteem, autonomy, adaptability...
\n- Skills related to action: initiative, will, leadership...<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Some key words<\/h4>\n

Soft skills \/ Transversal skills \/ Human qualities \/ Non-academic skills \/ Soft skills \/ Relational skills \/ Behavioral skills \/ Know-how \/ Agility \/ Adaptability \/ Creativity \/ Innovation \/ Openness \/ Self-confidence \/ Curiosity \/ Diversity \/ Collective intelligence \/ Flexibility \/ Experience \/ Talents[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

So Skilled, cultivate your soft skills, unleash your talents!
\nVisual identity of a university training program in soft skills.<\/p>\n","protected":false},"featured_media":62406,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-62422","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-education-en","portfolio-tags-sciences-recherche-en"],"yoast_head":"\nSo Skilled - Brand identity<\/title>\n<meta name=\"description\" content=\"So Skilled, cultivate your soft skills, unleash your talents! 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