{"id":66084,"date":"2023-05-02T15:02:55","date_gmt":"2023-05-02T13:02:55","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/marche-gare"},"modified":"2023-06-09T00:19:43","modified_gmt":"2023-06-08T22:19:43","slug":"marche-gare-concert-hall-brand-design","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design","title":{"rendered":"March\u00e9 Gare – Brand identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"65899\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

March\u00e9 Gare
\nVisual identity of a concert hall<\/span><\/h1>\n[\/vc_column_text][vc_column_text]The March\u00e9 Gare<\/a> is a concert hall located in Lyon, with the SMAC label (contemporary music scene). Its programming is articulated between emerging and confirmed artists, between local and international scenes. Established on the site of the old Lyon wholesale market, in the historic Confluence district, it was first inaugurated in 2006 and will be completely renovated to reopen in 2022, after 4 years of extensive work. Now composed of two concert halls with 400 and 100 seats, the March\u00e9 Gare offers not only some sixty concerts per year, but also exhibitions, screenings, conferences and welcomes artists in residence for learning and creation periods.<\/p>\n

Graph\u00e9ine was commissioned to rethink the visual identity and signage.[\/vc_column_text][vc_empty_space height=\"80\"][\/vc_column_inner][\/vc_row_inner][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"66114,66118,66116,66110,66112,66126,66124,66108,66120\" img_size=\"full\" onclick=\"\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"65949,65951,65959\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"65961\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

logotype: structure
\nand lines of force<\/h4>\n

The architectural structure as a support for the definition of the logotype. The main lines of the building are isolated and then extruded, allowing recognition of the place and formal continuity with the previous logo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"65963\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"65975\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"66037\" img_size=\"full\"][vc_empty_space height=\"80px\"][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

The logotype as compositional structure: the artist on the stage<\/h4>\n

On the March\u00e9 Gare posters and communications, the logotype expands to become a compositional grid and occupies the space of the medium. The event program, text or image, takes place within this framework. Thus, the artist appears on stage directly from the poster.<\/p>\n

The typographic palette is composed in Girott (Radim Pesko, 2016) and Helvetica (Max Medinger, 1957). The brutalism of the first typeface, highly identifiable by its design and proportions, contrasts with the neutrality of the second.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"66049\" img_size=\"full\"][vc_single_image image=\"65973\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"65981\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66019\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66021\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66059\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"65986,66023,66025\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_empty_space height=\"80px\"][vc_separator][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"66057\" img_size=\"full\"][vc_single_image image=\"66030\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Signage<\/h4>\n

The project includes the design of the building's signage system. It is designed in continuity with the graphic principle of visual identity. The forms that define the logotype are extracted to constitute an informative and directional signage language.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"66122\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66065\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"More info\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Le March\u00e9 Gare<\/h4>\n

Opened in February 2006, the March\u00e9 Gare is a concert hall and residency for contemporary music managed by the Mjc Presqu'\u00eele Confluence association. It is a meeting place for artists and the public in a context of proximity and attachment to musical and artistic creation. The March\u00e9 Gare has obtained the SMAC label in 2019, alongside the Epicerie Moderne and the P\u00e9riscope, a long-time privileged partner in the S2M cooperation project. The main missions are the diffusion (organization of concerts and various cultural events per year), the location and the artistic accompaniment of local artists, the cultural action and the participation in the structuring of the sector Current Music. Located in the former administrative buildings of the March\u00e9 de Gros, the March\u00e9 Gare has built its project in this atypical place.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Since 2022<\/h4>\n

Since its reopening, the March\u00e9 Gare has been welcoming spectators in a new 1500 m\u00b2 building with a 400-seat auditorium, a bar\/club with about 100 seats and new spaces to receive the public in the best conditions. The March\u00e9 Gare continues to be a place of cultural expression that offers artists with diverse approaches and aesthetics. Its intermediate gauge and its modularity allow the discovery, the alternative artists and artists of the national or international scenes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

A new visual identity and signage for the March\u00e9 Gare, a contemporary music scene based in Lyon’s Confluence district.<\/p>\n","protected":false},"featured_media":66128,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-66084","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-culture-en","portfolio-tags-entertainment-en"],"yoast_head":"\nMarch\u00e9 Gare - Brand identity<\/title>\n<meta name=\"description\" content=\"A new visual identity and signage for the March\u00e9 Gare, a contemporary music scene based in Lyon's Confluence district.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 Gare - Brand identity\" \/>\n<meta property=\"og:description\" content=\"A new visual identity and signage for the March\u00e9 Gare, a contemporary music scene based in Lyon's Confluence district.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T22:19:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design\",\"name\":\"March\u00e9 Gare - Brand identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg\",\"datePublished\":\"2023-05-02T13:02:55+00:00\",\"dateModified\":\"2023-06-08T22:19:43+00:00\",\"description\":\"A new visual identity and signage for the March\u00e9 Gare, a contemporary music scene based in Lyon's Confluence district.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg\",\"width\":2280,\"height\":1411,\"caption\":\"Identit\u00e9 visuelle salle de musiques actuelles\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"March\u00e9 Gare - Brand identity","description":"A new visual identity and signage for the March\u00e9 Gare, a contemporary music scene based in Lyon's Confluence district.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design","og_locale":"en_US","og_type":"article","og_title":"March\u00e9 Gare - Brand identity","og_description":"A new visual identity and signage for the March\u00e9 Gare, a contemporary music scene based in Lyon's Confluence district.","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2023-06-08T22:19:43+00:00","og_image":[{"width":2280,"height":1411,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design","url":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design","name":"March\u00e9 Gare - Brand identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg","datePublished":"2023-05-02T13:02:55+00:00","dateModified":"2023-06-08T22:19:43+00:00","description":"A new visual identity and signage for the March\u00e9 Gare, a contemporary music scene based in Lyon's Confluence district.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/marche-gare-concert-hall-brand-design#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/05\/logo-marche-gare-salle-concert-2.jpg","width":2280,"height":1411,"caption":"Identit\u00e9 visuelle salle de musiques actuelles"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/66084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=66084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/66128"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=66084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}