{"id":66748,"date":"2023-09-06T17:09:25","date_gmt":"2023-09-06T15:09:25","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&#038;p=66748"},"modified":"2023-09-06T19:54:08","modified_gmt":"2023-09-06T17:54:08","slug":"13e-art-brand-identity-concert-hall","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/13e-art-brand-identity-concert-hall","title":{"rendered":"13e Art &#8211; Brand identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"66750\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>13e art<br \/>\n<span style=\"color: #999999;\">Visual identity for a Parisian concert hall<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Le <strong><a href=\"https:\/\/le13emeart.com\">13e art<\/a><\/strong> is a new venue in Paris, with its entrance in the center of the atrium of the Place d'Italie shopping center in the 13th arrondissement. The 3700 m2 venue is located on the site of a former cinema.<\/p>\n<p>The architectural firm DVVD was responsible for transforming the cinema into a performance venue. With 2 screens, a substantial capacity and technical capabilities, the 13th Art is <strong>one of the best-equipped theaters<\/strong> in the Paris region.<\/p>\n<p>The <strong>visual identity<\/strong> we have designed aims to give the project and the venue an original and singular identity, recognizable and able to convey the main values of the project. The aim is to give the structure a voice, enabling it to communicate with its public.<\/p>\n<p>It also involves anticipating the various media for this identity and its future communication: digital (website, social networks, screens), paper (posters, flyers, stationery, etc.) and signage.[\/vc_column_text][vc_single_image image=\"66790\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"67862\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/834897362?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\">\n<\/script>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>Logotype<\/h2>\n<p>An impactful, contemporary signature that makes the 13th art form part of the Parisian and international visual landscape. A writing system that gives the structure its own unique voice.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"66768,66770\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"66766\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"67866\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"67872\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"66818\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"66754,66756\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"66760\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66752\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_gallery interval=\"5\" images=\"67854,67856\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_gallery interval=\"5\" images=\"67858,67860\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<h2>Typographic creation<\/h2>\n[\/vc_column_text][vc_single_image image=\"66786\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"66774,66776,66778,66780,66782\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_gallery interval=\"3\" images=\"66798,66792,66794,66796\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_column_text]\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>An exclusive titling typeface, derived from the logotype.<\/strong> Typography is to brand identity what the voice is to our personality. It conveys those minute accents, discreet yet profoundly recognizable. Here, the intention is both sober and radical. Lowercase and uppercase are fused, round and square compete for rhythm to carry messages.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"67881\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"67877,67879\" img_size=\"full\"][vc_single_image image=\"67864\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66772\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_column_text]\n<h2><strong>Graphic system<\/strong><\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<div class=\"page\" title=\"Page 4\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The <strong>graphic system<\/strong> we've put in place can be adapted to suit the different types of message conveyed by the 13th art. Whether communicating the organization, announcing events produced, co-produced or invited, each case has a specific solution to ensure optimal message transmission, on screen or on paper. The principles of composition are designed to highlight the artists presented and their specific universes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"66800\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"66802,66804\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"66812\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66806\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"66814\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67870\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row disable_element=\"yes\"][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Description d\u00e9taill\u00e9e pour R\u00e9f\u00e9rencement<\/h4>\n<p>Cette partie \"plus d'information\" peut \u00eatre supprim\u00e9e si l'ensemble de l'article contient plus de 700 mots. Dans le cas contraire, on peut coller ici du \"blabla\" que personne ne lira vraiment... mais que google appr\u00e9ciera.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Description d\u00e9taill\u00e9e pour r\u00e9f\u00e9rencement<\/h4>\n<p>Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity for Le 13e art, a new performance venue in the 13th arrondissement of Paris.<br \/>\nThe aim was to give the project and the venue an original and unique identity, recognizable and able to convey the main values of the project.<\/p>\n","protected":false},"featured_media":66788,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-66748","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-signaletique-en","portfolio-category-typographie-en","portfolio-tags-culture-en","portfolio-tags-entertainment-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13e Art - Brand identity<\/title>\n<meta name=\"description\" content=\"Visual identity for Le 13e art, a new performance venue in the 13th arrondissement of Paris.  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