{"id":67597,"date":"2023-07-19T13:02:15","date_gmt":"2023-07-19T11:02:15","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/la-banque-affaires-identite-visuelle"},"modified":"2023-09-13T09:51:13","modified_gmt":"2023-09-13T07:51:13","slug":"la-banque-affaires-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/la-banque-affaires-brand-identity","title":{"rendered":"La Banque d&#8217;Affaires &#8211; Brand identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"67600\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\" css=\".vc_custom_1689934150243{background-color: #26536a !important;}\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2021[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>La Banque d\u2019Affaires - Brand identity<br \/>\n<span style=\"color: #999999;\">Brand design for a bank offering dedicated to business owners<br \/>\n<\/span><\/h1>\n[\/vc_column_text][vc_column_text]<strong>On 15 April 2021, SwissLife Banque Priv\u00e9e and Alantra created La Banque d'Affaires, a unique offering dedicated to business owners<\/strong>. This partnership offers a unique model combining the dual expertise of investment banking and private banking. Banque d'Affaires covers all operations aimed at advising entrepreneurs.<\/p>\n<p><strong>Graph\u00e9ine worked with SwissLife Banque Priv\u00e9e and Alantra to create a brand that will establish itself in the investment banking market with credibility and legitimacy<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"67560\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67550\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67552\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67554\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67556\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>A graphic identity geared towards premium consultancy<\/h2>\n<p>The brand name \"La Banque d'Affaires\" is a generic title with a strong presence in the banking world. <strong>It was necessary to turn the word into a logotype with a strong character<\/strong>. To achieve this, we wanted to create maximum distinctiveness and originality by giving the visual identity an emblem and transforming the brand name into a single word. <strong>The emblem takes the form of a monogram and becomes the symbol of a balanced partnership<\/strong>. The monogram represents the synergy between the two founding entities and the notion of exchanges (human and transactional) between the bank and its customer.<\/p>\n<p><strong>The \"La Banque d'Affaires\" wordmark is a tailor-made design that makes it possible to compose the elements of the brand name in a compact way<\/strong>. A set of weights ensures that the name is easy to read. Certain details, such as the tail of the \"Q\" and the apostrophe of the \"D'\", are graphically linked to the curves of the emblem, conveying the fluidity of the service.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_single_image image=\"67558\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67562\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67564\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67566\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67568\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67570\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67572\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67574\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>A brand territory that extends the graphics of the logotype<\/h2>\n<p>Blue is a colour strongly associated with the banking world. <strong>For the institutional range, we chose blue and gold to connote a top-of-the-range banking service<\/strong>.<\/p>\n<p>The La Banque d'Affaires visual identity combines two typefaces: Beausite from the Fatype foundry, which is used as the main typeface. <strong>Beausite is used for titles and short texts. The Suisse Int'l typeface from Swiss Typefaces is used for longer texts<\/strong>. With a distinctive visual identity, La Banque d'Affaires is positioning itself with an original service and combining the expertise of its founding entities to serve professionals.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_single_image image=\"67576\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67578\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67580\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67582\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67584\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67590\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67588\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"67586\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Context<\/h4>\n<p>SwissLife Banque Priv\u00e9e is positioned in the wealth management market, which is highly competitive and coveted by many players. Alantra is an international investment bank present in 20 countries. Investment banking and private banking are two worlds that do not usually work together.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Objectives<\/h4>\n<p>La Banque d'Affaires visual identity must establish a new, credible and legitimate brand in the investment banking market, reflecting the rich partnership between the two founding brands, SwissLife Banque Priv\u00e9e and Alantra. The premium and advisory dimensions must be very present in this creation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Design of the visual identity for La Banque d&#8217;Affaires, a unique offering dedicated to company directors, created by SwissLife Banque Priv\u00e9e and Alantra.<\/p>\n","protected":false},"featured_media":67596,"comment_status":"open","ping_status":"closed","template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Banque d&#039;Affaires - Brand identity<\/title>\n<meta name=\"description\" content=\"Design of the visual identity for La Banque d&#039;Affaires, a unique offering dedicated to company directors, created by SwissLife Banque Priv\u00e9e and Alantra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/la-banque-affaires-brand-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Banque d&#039;Affaires - 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