{"id":69089,"date":"2023-10-24T12:46:52","date_gmt":"2023-10-24T10:46:52","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/ministere-culture-projet-camus-identite-visuelle"},"modified":"2023-10-27T11:39:48","modified_gmt":"2023-10-27T09:39:48","slug":"ministry-of-culture-projet-camus-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/ministry-of-culture-projet-camus-visual-identity","title":{"rendered":"Ministry of Culture – Projet Camus – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"68955\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n

French Ministry of Culture
\nCamus project
\nCommunication about office renovation<\/span><\/h1>\n[\/vc_column_text][vc_column_text]Since 2016, the French Ministry of Culture<\/span><\/strong> has been engaged in the CAMUS project<\/span><\/strong>, which aims to rationalize the real estate layout of its central administration, currently spread over seven sites, in order to consolidate it onto three sites. To accommodate its staff, it has chosen three buildings in the heart of Paris: the Quadrilat\u00e8re des Archives, the Bons-Enfants building and the Valois building. This project is part of a wider government initiative to optimize the use of its premises. This change may raise questions, hopes or concerns among those who will be moving to a new workplace.<\/p>\n

The Ministry of Culture has called on Graph\u00e9ine to help it communicate about the project. This major relocation and redevelopment project is aimed at improving working conditions, improving the non-working environment, ensuring uniform working conditions, preserving the number of jobs, reducing the Ministry's ecological footprint, and preserving the cultural and heritage identity of the Quadrilat\u00e8re des archives, are all themes addressed in the project. The project's tour de force consisted in carrying out these works while keeping the premises open and operational, in a subtle game of musical chairs in which the teams had to temporarily change their habits.<\/p>\n

To serve this project, we designed a visual toolbox<\/span> in which the illustration dialogues with the Ministry's graphic charter<\/a>, which we had also designed previously. One of the challenges of the project lay in the agility of its deployment. Internal communication teams had to be able to adapt to the pace of the project, keep users informed of changes, adapt the building's signage in real time and ensure team buy-in. We therefore designed a modular toolbox of illustrations, frames and pictograms, all of which could be printed on standard paper formats (A4 & A3) to create customized displays.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"68962\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"68964,68966,68968\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]For each building, a pictogram and graphic pattern have been designed. The aim is to immediately identify which building we're talking about. Together, the 3 pictograms form the Camus project logo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"68970\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68972\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68990\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68974\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68988\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68992\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"5\" images=\"69000,68998,69004,69002,69008,69006,69012,69010,69016,69014\" img_size=\"full\" onclick=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

Illustrations<\/b><\/h2>\n

The brief was to create a series of generic illustrations to communicate the various themes of the project. The illustrative style was deliberately soft and gentle, in perfect contrast to the Ministry's very \"square\" graphic charter. Each illustration is conceived as a panorama in which it is possible to reframe to isolate a particular aspect.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"5\" images=\"68976,68978,68980,68982,68984,68986,68996,68994\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"69056\" img_size=\"full\"][vc_separator][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"69031\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n

A modular design<\/h2>\n

Based on the constraints of in-house printing on A4 or A3 formats, we designed a grid system to create a modular display that could be adapted to the context and easily changed to reflect the day's news. A volume version was also possible, using simple A3 or A4 cardboard.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"69033,69035\" img_size=\"full\" onclick=\"\"][vc_separator][vc_column_text]\n

Tone of voice<\/h2>\n

Moving is serious business, but a little humor makes it easier! We regularly have to move communal areas such as dining areas, repro areas and meeting rooms. Finding the staples for the printer can be a real ordeal. By adopting a quirky, friendly editorial tone, the aim was to lighten the mood, put a smile on people's faces and, why not, turn a stressful experience for teams into a fun event. (NB: It is impossible to translate these sentences into English.)[\/vc_column_text][vc_single_image image=\"69064\" img_size=\"full\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"69048\" img_size=\"full\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"69050\" img_size=\"full\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"69054\" img_size=\"full\"][vc_single_image image=\"69062\" img_size=\"full\"][vc_single_image image=\"69060\" img_size=\"full\"][vc_single_image image=\"69058\" img_size=\"full\"][vc_single_image image=\"69052\" img_size=\"full\"][vc_gallery interval=\"3\" images=\"69066,69068\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"69070\" img_size=\"full\"][vc_gallery interval=\"3\" images=\"69072,69076\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"69079\" img_size=\"full\"][vc_single_image image=\"69081\" img_size=\"full\"][vc_single_image image=\"69083\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row disable_element=\"yes\"][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=\"yes\"][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Description d\u00e9taill\u00e9e pour R\u00e9f\u00e9rencement<\/h4>\n

Cette partie \"plus d'information\" peut \u00eatre supprim\u00e9e si l'ensemble de l'article contient plus de 700 mots. Dans le cas contraire, on peut coller ici du \"blabla\" que personne ne lira vraiment... mais que google appr\u00e9ciera.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n

Description d\u00e9taill\u00e9e pour r\u00e9f\u00e9rencement<\/h4>\n

Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

A visual identity for the communication of the Ministry of Culture’s building site. A graphic univers made of illustrations, humor and a lot of agility to adapt to the context of a worksite communication. <\/p>\n","protected":false},"featured_media":69086,"comment_status":"open","ping_status":"closed","template":"","yoast_head":"\nMinistry of Culture - Projet Camus - Visual identity<\/title>\n<meta name=\"description\" content=\"A visual identity for the communication of the Ministry of Culture's building site. 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