{"id":70193,"date":"2024-01-11T13:18:14","date_gmt":"2024-01-11T12:18:14","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/evesio-centre-de-medecine-nucleaire-naming-identite-visuelle"},"modified":"2024-02-23T13:33:29","modified_gmt":"2024-02-23T12:33:29","slug":"evesio-nuclear-medical-center-naming-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/evesio-nuclear-medical-center-naming-visual-identity","title":{"rendered":"Evesio, Nuclear Medical Center &#8211; Naming &#038; visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"70183\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Evesio, Nuclear Medical Center - Naming &amp; visual identity<br \/>\n<span style=\"color: #999999;\">A new name and logo to embody the CMN group's commitment, adaptability and innovation<\/span><\/h1>\n[\/vc_column_text][vc_column_text]<strong>\"Centres de M\u00e9decine Nucl\u00e9aire\" is a network of nuclear imaging centres located in the \u00cele-de-France region<\/strong>. In these centers, they offer various nuclear medical imaging services such as scintigraphy, PET scan and SPECT. They have a twofold mission; to expand the network nationwide and to champion nuclear medicine for public health.<br \/>\n<strong>To accompany CMN\u2019s growth, it was necessary to evolve the identity and the name of the brand. Graph\u00e9ine assisted CMN in the creation of their new name and brand identity<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"70106\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70114\" img_size=\"full\" alignment=\"center\"][vc_column_text]\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-70193-1\" width=\"1200\" height=\"800\" poster=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/01\/Vignette_1920x1080_motion_logo_Evesio.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/12\/Evesio_Scene.mp4?_=1\" \/><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/12\/Evesio_Scene.mp4\">https:\/\/www.grapheine.com\/wp-content\/uploads\/2023\/12\/Evesio_Scene.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_single_image image=\"70138\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70110\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70112\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70108\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70140\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70144\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>Communicating nuclear medicine with reassurance<\/h2>\n<p>In our analysis, it was found that the previous name and logo caused an instinctive apprehension due to the presence of the word 'Nuclear'. The word 'Nuclear' overpowered the rest of the name and, reinforced by the 'atomic' design of the emblem, brought to mind nuclear energy and the associated negative connotations. <strong>In order to put the idea of medical care back at the centre of the identity, it was necessary to remove these negative connotations of nuclear power<\/strong>. So one of the main challenges of the project was to communicate the field of nuclear medicine in a reassuring way.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"70116\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70150\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70120,70118,70122\" img_size=\"full\"][vc_single_image image=\"70124\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70126\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70146,70148\" img_size=\"full\"][vc_single_image image=\"70128\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>An evocative new brand name<\/h2>\n<p>With this objective of communicating nuclear medicine while removing anxiety-provoking associations, we proceeded to design an evocative and effective name.<br \/>\n<strong>The name 'Evesio' is a tribute to the scientist George de Hevesy, a pioneer in the development of radiotracers<\/strong>. By paying homage to Hevesy's seminal work in this field, the brand has a name that communicates its mission of innovation and service in nuclear medicine.<\/p>\n<h2>The radiant \u2018E\u2019 emblem<\/h2>\n<p>The radiant 'E' emblem is the main element of the Evesio identity. The emblem represents the round shape of a PET scanner, radioactive decay and the letter E. The three emitting branches of the logo symbolise the three pillars - the professions that make up the Evesio services: nuclear physician, electro-radiology technician and medical secretariat.<br \/>\nJust as the scanning machine envelopes the patient, the geometric semicircle on the left surrounds the particles making up the letter \u2018E\u2019. These two parts of the emblem also represent the idea of patient care. <strong>Thus, the new emblem communicates the technical precision and reliability of the human care offered by Evesio<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"70142\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70162,70130,70132\" img_size=\"full\"][vc_single_image image=\"70136\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70134\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>Wordmark and custom typeface<\/h2>\n<p>The Evesio wordmark is a custom-designed lettering. <strong>The design of its letters evokes technology, innovation and reliability<\/strong>. Based on the details of this design, a custom typeface was created and used for the tagline and the different variations of the brand.<\/p>\n<h2>Colour palette<\/h2>\n<p>The Evesio colour scheme communicates innovation, technology, the ideas of radiation and precision, but also warmth and human care. <strong>Violet is a colour of learning, knowledge and understanding. Blue represents the medical world and professional service<\/strong>. Pink represents human warmth and care. The gradient of these three colours allows to simultaneously convey all the different aspects of the brand. This range is consistently applied in the brand's photography and materials.<\/p>\n<h2>An identity designed for the evolution of the brand<\/h2>\n<p>The Evesio identity and name have been designed to accompany the brand as it evolves over time. <strong>The identity can be easily adapted to create regional variations or sub-logos for the different services offered by Evesio - even outside the nuclear medicine domain<\/strong>. The abstract quality of the name \"Evesio\" combined with the modernity of the emblem allow the identity to remain relevant in the evolution of Evesio.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"70152\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70154\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70156\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70158\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"70160\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Context<\/h4>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Established in 1994, CMN is the leading private player in nuclear medicine in France. In 2022, CMN will operate five sites in three d\u00e9partements (Paris, Seine-et-Marne and Val-de-Marne). CMN sees more than 160 patients a day at its facilities. For several years now, the world of nuclear medicine has been undergoing profound legal, technological and societal changes. These changes are conducive to questioning and repositioning ourselves in a complex national landscape. That's why the CMN group wants to change its identity by adopting a new name that is attractive, modern, original and meaningful.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Objectives<\/h4>\n<p>- Analysis of the existing situation and benchmark<br \/>\n- Definition of the new brand platform<br \/>\n- Creation of a new brand name<br \/>\n- Creation of a new logo for the CMN group and a brand architecture to segment its services<br \/>\n- Graphic guidelines<br \/>\n- Production of communication media: business card, letterhead, email signature Powerpoint (4 sample slides)[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>To mark its 30th anniversary, the CMN group is unveiling its new identity as Evesio, Centres de M\u00e9decine Nucl\u00e9aire.<\/p>\n","protected":false},"featured_media":70186,"comment_status":"open","ping_status":"closed","template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.6) - 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