In Hebrew, face is called \"panim\", a word that is always in the plural<\/strong> and has no singular form. The plurality of panim does not mean that there are too many faces, but that the face cannot be reduced to a single unit.<\/p>\nIt is through the face that we are recognised, named, judged, assigned to a gender, an age or a skin colour; we are loved, despised or anonymous, drowned in the indifference of the crowd. The face welcomes a smile or expresses emotions. The face is a stage.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_gallery interval=\"3\" images=\"70635,70637,70478\" img_size=\"full\" onclick=\"\"][vc_empty_space][vc_column_text css=\"\"]\nA participatory process<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n We invited local residents to come and have their portraits sketched by Jonas at the launch of the season. This encounter with the public was used to build up a library of faces<\/strong>, which were then brought to life in a narrative linked to the theme of the term.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]In addition to the participatory approach and the pleasure of meeting the theatre's audience, the ambition was to initiate a sincere and authentic approach where everyone could recognise themselves and feel involved in the project.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_gallery interval=\"3\" images=\"71725,71727,71729,71731\" img_size=\"full\" onclick=\"\" css=\"\"][vc_empty_space][vc_column_text css=\"\"]\nClear line illustrations<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]The modesty of the graphics is in accordance with contemporary challenges<\/strong>. It's like a form of visual ecology<\/strong>, the opposite of \"visual Formula 1\" and dazzling 3D images. A clear line, a raw line, a spontaneous drawing that goes straight to the point.<\/p>\nClear line isn't about performance, it's about transparency and efficiency. It seeks to enlighten us; it's a writing style with a universal vocation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]In the context of cultural communication, it's a 4x4 language that speaks to 5 to 105 year-olds. This type of drawing also has the advantage of being quick to execute (see: economical) and of lending itself perfectly to the demands of reproduction, whatever the medium. It's a simple and agile process.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"71757,70488\" img_size=\"full\" onclick=\"\" css=\"\"][vc_empty_space][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n
Typography<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]Chaumont script<\/strong> is a font designed by Alexandre Bassi. It is inspired by everyday writing. We've all come across these traced letters, which can be quite ordinary. This font echoes the graphic treatment of our illustration, bringing an orality, a visual signature to the identity that anchors it in a popular, modest and spontaneous image.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"70540\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_single_image image=\"71750\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_empty_space][vc_column_text css=\"\"]\nPlurials<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]Every 4 months, the programme changes and revolves around a new theme (Cf: Livings, materials, loves...). Several illustrations are designed to illustrate the different themes.[\/vc_column_text][vc_empty_space][vc_gallery interval=\"3\" images=\"70639,70641,70643\" img_size=\"full\" onclick=\"\"][vc_gallery interval=\"3\" images=\"70647,70649,70651\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"70494\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"71752\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"70496,70498\" img_size=\"full\" onclick=\"\"][vc_gallery interval=\"3\" images=\"70502,71754\" img_size=\"full\" onclick=\"\" css=\"\"][vc_single_image image=\"70516\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70518,70520,70522,70524,70526,70528,70530,70532,70534,70536\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"71736\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"71734\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"71759\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"70542\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70506,70508,70510\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"70504\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70512,70514\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"71744\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]Face \u00e0 la diversit\u00e9 infinie de notre public, nous avons choisi de cultiver une vaste et \u00e9clectique communaut\u00e9. Cette riche palette d'individus, aux multiples horizons, repr\u00e9sente l'essence m\u00eame de notre th\u00e9\u00e2tre. Nous proposons ainsi de dessiner ensemble cette grande famille plurielle, offrant ainsi une multitude de perspectives et de regards.<\/p>\n Dans cette d\u00e9marche inclusive, des ateliers ont \u00e9t\u00e9 organis\u00e9s, permettant au public de s'approprier pleinement notre communication. Chacun a ainsi pu contribuer \u00e0 fa\u00e7onner notre identit\u00e9 collective.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]La communication s'articule autour de la cr\u00e9ation d'affiches pour chaque quadrimestre, ainsi que de brochures et de divers supports imprim\u00e9s. L'illustration et la typographie jouent un r\u00f4le primordial dans la d\u00e9finition de notre identit\u00e9 visuelle. La police Chaumont Script, con\u00e7ue par Alexandre Bassi, s'inspire des \u00e9critures du quotidien, \u00e9voquant des lettres trac\u00e9es qui r\u00e9sonnent avec notre exp\u00e9rience commune. Cette typographie apporte une dimension d'authenticit\u00e9 et de spontan\u00e9it\u00e9 \u00e0 notre identit\u00e9 visuelle, laissant transpara\u00eetre une oralit\u00e9 et une simplicit\u00e9 qui nous ancrent dans une image populaire et humble.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"
Communication for the Bourg-en-Bresse National Theatre. \nCreation of an illustrative universe around the theme “plurals”.<\/p>\n","protected":false},"featured_media":71749,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-70578","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-illustration-en","portfolio-category-podcast-en","portfolio-category-print-design","portfolio-tags-culture-en","portfolio-tags-museums-en","portfolio-tags-entertainment-en"],"yoast_head":"\n
Bourg-en-Bresse National Theatre - Communication<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n