{"id":70578,"date":"2024-04-23T19:48:06","date_gmt":"2024-04-23T17:48:06","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=70578"},"modified":"2024-04-23T19:59:58","modified_gmt":"2024-04-23T17:59:58","slug":"bourg-national-theatre-communication","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication","title":{"rendered":"Bourg-en-Bresse National Theatre – Communication"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"71746\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2024[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

Bourg-en-Bresse National Theatre
\nVisual identity, seasonal communications<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]Built in 1772, the Th\u00e9\u00e2tre de Bourg-en-Bresse<\/strong> is much more than just an entertainment venue; it is a true cultural centre, with a strong influence on the town and the whole region. Elevated to the status of \"sc\u00e8ne conventionn\u00e9e d'int\u00e9r\u00eat national\" in 2008, then \"Sc\u00e8ne Nationale<\/strong><\/a>\" in 2022. This recognition pays tribute to the work of Vincent Roche-Lecca and his team, who have worked hard to create a programme that is as dynamic as it is committed. The Sc\u00e8ne Nationale is now taking a citizen-focused approach, reaching out to the people of the Ain, offering a public cultural service, supporting artistic creation and working actively alongside artists.<\/p>\n

In the wake of the post-COVID period, when audiences are gradually finding their bearings in cultural venues, the Sc\u00e8ne Nationale de Bourg-en-Bresse has decided to offer a new programme every four months<\/strong>, entitled \"Pluriels\"<\/strong>. Against this backdrop of change, the Graph\u00e9ine agency and the theatre's teams joined forces to completely rethink its identity. The challenges were many, ranging from communicating a new name to adapting to an unusual programming schedule.<\/p>\n

It was clear to us that the creative concept had to revolve around the audience, which had been absent for too long. The people of Bourg-en-Bresse and the surrounding area became the protagonists of this new communication. \"Theatrum Mundi<\/strong>\" (the great theatre of the world) stands as a metaphor, suggesting that each individual plays a role, consciously or unconsciously, on the world's vast stage. Drawing its inspiration from life, human interaction and everyday life, the theatre becomes, in a way, a reflection of our society. That's why we've put the human being - whether audience member or collaborator - at the forefront, because it's the human being who breathes life and dynamism into this new Sc\u00e8ne Nationale de Bourg-en-Bresse.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_separator css=\"\"][vc_column_text css=\"\"]\n

The podcast<\/h2>\n

The Graph\u00e9ine team takes you behind the scenes of this project.
\nDecoding, analysis and anecdotes in your ear.[\/vc_column_text][vc_column_text css=\"\"]\n\n
https:\/\/www.grapheine.com\/wp-content\/podcast\/pluriels-podcast.mp3<\/a><\/audio>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"70476\" img_size=\"full\" alignment=\"center\"][vc_empty_space][vc_column_text css=\"\"]\n

Concept
\n\u201cThe face is a stage\u201d<\/span><\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]The face is the most human of places. It is a \"stage\"<\/strong> on which the inner life of the person can be seen, with its ambiguities and abysses, and where singularity is brought to light. The face is the place of mutual recognition; the face is naked and offers to the judgement of others the features that identify us. In short, our face is our mark of identity.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]Paradoxically, the face is both singular and plural. In Hebrew, face is called \"panim\", a word that is always in the plural<\/strong> and has no singular form. The plurality of panim does not mean that there are too many faces, but that the face cannot be reduced to a single unit.<\/p>\n

It is through the face that we are recognised, named, judged, assigned to a gender, an age or a skin colour; we are loved, despised or anonymous, drowned in the indifference of the crowd. The face welcomes a smile or expresses emotions. The face is a stage.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_gallery interval=\"3\" images=\"70635,70637,70478\" img_size=\"full\" onclick=\"\"][vc_empty_space][vc_column_text css=\"\"]\n

A participatory process<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n

We invited local residents to come and have their portraits sketched by Jonas at the launch of the season. This encounter with the public was used to build up a library of faces<\/strong>, which were then brought to life in a narrative linked to the theme of the term.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]In addition to the participatory approach and the pleasure of meeting the theatre's audience, the ambition was to initiate a sincere and authentic approach where everyone could recognise themselves and feel involved in the project.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_gallery interval=\"3\" images=\"71725,71727,71729,71731\" img_size=\"full\" onclick=\"\" css=\"\"][vc_empty_space][vc_column_text css=\"\"]\n

Clear line illustrations<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]The modesty of the graphics is in accordance with contemporary challenges<\/strong>. It's like a form of visual ecology<\/strong>, the opposite of \"visual Formula 1\" and dazzling 3D images. A clear line, a raw line, a spontaneous drawing that goes straight to the point.<\/p>\n

Clear line isn't about performance, it's about transparency and efficiency. It seeks to enlighten us; it's a writing style with a universal vocation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]In the context of cultural communication, it's a 4x4 language that speaks to 5 to 105 year-olds. This type of drawing also has the advantage of being quick to execute (see: economical) and of lending itself perfectly to the demands of reproduction, whatever the medium. It's a simple and agile process.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"71757,70488\" img_size=\"full\" onclick=\"\" css=\"\"][vc_empty_space][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n

Typography<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]Chaumont script<\/strong> is a font designed by Alexandre Bassi. It is inspired by everyday writing. We've all come across these traced letters, which can be quite ordinary. This font echoes the graphic treatment of our illustration, bringing an orality, a visual signature to the identity that anchors it in a popular, modest and spontaneous image.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"70540\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_single_image image=\"71750\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_empty_space][vc_column_text css=\"\"]\n

Plurials<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]Every 4 months, the programme changes and revolves around a new theme (Cf: Livings, materials, loves...). Several illustrations are designed to illustrate the different themes.[\/vc_column_text][vc_empty_space][vc_gallery interval=\"3\" images=\"70639,70641,70643\" img_size=\"full\" onclick=\"\"][vc_gallery interval=\"3\" images=\"70647,70649,70651\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"70494\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"71752\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"70496,70498\" img_size=\"full\" onclick=\"\"][vc_gallery interval=\"3\" images=\"70502,71754\" img_size=\"full\" onclick=\"\" css=\"\"][vc_single_image image=\"70516\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70518,70520,70522,70524,70526,70528,70530,70532,70534,70536\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"71736\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"71734\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"71759\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"70542\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70506,70508,70510\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"70504\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"70512,70514\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"71744\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]Face \u00e0 la diversit\u00e9 infinie de notre public, nous avons choisi de cultiver une vaste et \u00e9clectique communaut\u00e9. Cette riche palette d'individus, aux multiples horizons, repr\u00e9sente l'essence m\u00eame de notre th\u00e9\u00e2tre. Nous proposons ainsi de dessiner ensemble cette grande famille plurielle, offrant ainsi une multitude de perspectives et de regards.<\/p>\n

Dans cette d\u00e9marche inclusive, des ateliers ont \u00e9t\u00e9 organis\u00e9s, permettant au public de s'approprier pleinement notre communication. Chacun a ainsi pu contribuer \u00e0 fa\u00e7onner notre identit\u00e9 collective.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]La communication s'articule autour de la cr\u00e9ation d'affiches pour chaque quadrimestre, ainsi que de brochures et de divers supports imprim\u00e9s. L'illustration et la typographie jouent un r\u00f4le primordial dans la d\u00e9finition de notre identit\u00e9 visuelle. La police Chaumont Script, con\u00e7ue par Alexandre Bassi, s'inspire des \u00e9critures du quotidien, \u00e9voquant des lettres trac\u00e9es qui r\u00e9sonnent avec notre exp\u00e9rience commune. Cette typographie apporte une dimension d'authenticit\u00e9 et de spontan\u00e9it\u00e9 \u00e0 notre identit\u00e9 visuelle, laissant transpara\u00eetre une oralit\u00e9 et une simplicit\u00e9 qui nous ancrent dans une image populaire et humble.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Communication for the Bourg-en-Bresse National Theatre.
\nCreation of an illustrative universe around the theme “plurals”.<\/p>\n","protected":false},"featured_media":71749,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-70578","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-illustration-en","portfolio-category-podcast-en","portfolio-category-print-design","portfolio-tags-culture-en","portfolio-tags-museums-en","portfolio-tags-entertainment-en"],"yoast_head":"\nBourg-en-Bresse National Theatre - Communication<\/title>\n<meta name=\"description\" content=\"Communication for the Bourg-en-Bresse National Theatre. Creation of an illustrative universe around the theme "plurals".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bourg-en-Bresse National Theatre - Communication\" \/>\n<meta property=\"og:description\" content=\"Communication for the Bourg-en-Bresse National Theatre. Creation of an illustrative universe around the theme "plurals".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T17:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication\",\"name\":\"Bourg-en-Bresse National Theatre - Communication\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg\",\"datePublished\":\"2024-04-23T17:48:06+00:00\",\"dateModified\":\"2024-04-23T17:59:58+00:00\",\"description\":\"Communication for the Bourg-en-Bresse National Theatre. Creation of an illustrative universe around the theme \\\"plurals\\\".\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg\",\"width\":2280,\"height\":1410,\"caption\":\"Sc\u00e8ne Nationale identit\u00e9 visuelle et communication\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bourg-en-Bresse National Theatre - Communication","description":"Communication for the Bourg-en-Bresse National Theatre. Creation of an illustrative universe around the theme \"plurals\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication","og_locale":"en_US","og_type":"article","og_title":"Bourg-en-Bresse National Theatre - Communication","og_description":"Communication for the Bourg-en-Bresse National Theatre. Creation of an illustrative universe around the theme \"plurals\".","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2024-04-23T17:59:58+00:00","og_image":[{"width":2280,"height":1410,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication","url":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication","name":"Bourg-en-Bresse National Theatre - Communication","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg","datePublished":"2024-04-23T17:48:06+00:00","dateModified":"2024-04-23T17:59:58+00:00","description":"Communication for the Bourg-en-Bresse National Theatre. Creation of an illustrative universe around the theme \"plurals\".","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/bourg-national-theatre-communication#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/04\/01_3_Scene-nationale-bourg-en-bresse-theatre-identite-visuelle.jpg","width":2280,"height":1410,"caption":"Sc\u00e8ne Nationale identit\u00e9 visuelle et communication"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/70578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=70578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/71749"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=70578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}