{"id":70901,"date":"2024-03-18T11:46:31","date_gmt":"2024-03-18T10:46:31","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/identite-visuelle-hopital-novo"},"modified":"2024-03-19T09:49:18","modified_gmt":"2024-03-19T08:49:18","slug":"hospital-novo-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/hospital-novo-visual-identity","title":{"rendered":"Hospital NOVO &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"70877\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h1>Hospital NOVO<br \/>\n<span style=\"color: #999999;\">Brand architecture<\/span><\/h1>\n[\/vc_column_text][vc_column_text]<strong>H\u00f4pital NOVO (Nord-Ouest Val-d'Oise)<\/strong> is a new hospital resulting from the merger, on January 1, 2023, of the 3 small hospitals : Centre Hospitalier Ren\u00e9-Dubos de Pontoise (CHRD), Groupe Hospitalier Carnelle Portes de l'Oise (GHCPO) and Groupement Hospitalier Intercommunal du Vexin (GHIV).<\/p>\n<p>This merger is the fruit of a long rapprochement initiated in 2014 with the establishment of a common management team, followed by the creation of GHT NOVO in 2016. The logotype used until now did not sufficiently convey the image of a merged hospital at the service of its patients and healthcare professionals in the region. So we had to help the hospital define a new brand positioning and create a new <strong>visual identity<\/strong>.<\/p>\n<p>Our mission began with the transformation of the acronym \"NOVO\" (Nord-Ouest Val-d'Oise) into a new brand called \"H\u00f4pital Novo\", a common name for the 3 former hospitals, enabling them to convey a unified message throughout the region. The new name is accompanied by a new, <strong>unifying sign<\/strong> that reflects mutual aid, mobility and the life cycle, as well as<strong> a new identity for reinventing the local hospital and imagining the future.<\/strong>[\/vc_column_text][vc_single_image image=\"68670\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"68700\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68716\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>01. Brand strategy<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><span style=\"color: #808080;\">Brand platform workshop.<\/span><\/h2>\n<hr \/>\n<p class=\"p1\"><span class=\"texteditor-inline-fontsize\">The merger of several hospital establishments into a new, merged hospital raises many new questions and strategic issues. It was against this backdrop that<strong><span class=\"bold\"> we led workshops with the various stakeholders<\/span><\/strong> (management, medical staff, caregivers, patients), enabling us to establish a shared diagnosis, and then collectively define the new brand platform for the establishment. Many thanks to the medical, administrative and technical teams for their trust, sharing and welcome.<\/span><\/p>\n[\/vc_column_text][vc_single_image image=\"68781\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"68805,68789,68791,68807,68811,68809,68801,68803\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>02. Logotype<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><span style=\"color: #808080;\">A unifying sign<\/span><\/h2>\n<hr \/>\n<p class=\"p1\">The creation of this sign is inspired by the graphic heritage of GHT NOVO, to create a link between yesterday and tomorrow. It appropriates the codes of the hospital sector to express the vision of the merged hospital. <strong>A sign that speaks of commonality, benevolence and union, guiding the actions of healthcare professionals.<\/strong> It embodies the hospital's mission: to help mobility evolve in the region, to innovate together, in the service of better local care.<\/p>\n[\/vc_column_text][vc_gallery interval=\"3\" images=\"68676,68678,68680,68682\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"68692\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"68690,68686,68688\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"68702\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"68672,68674\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"68708\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><span style=\"color: #808080;\">A revisited medical cross to reinvent the hospital of tomorrow<\/span><\/h2>\n<hr \/>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\"><\/div>\n<p><strong>Some researchers consider the cross to be one of the first signs drawn by humans.<\/strong> All kinds of crosses have been found, drawn or engraved in cave art. The Greek cross (a cross whose arms are of equal length and cross in the middle) <strong>owes its association with the medical world to the Red Cross<\/strong>. Created at the end of the 19th century, the humanitarian organization chose it as its emblem. At the time, it symbolized the protection afforded by international law to the wounded, sick and those who cared for them during armed conflicts. It tells combatants that they must not attack people or objects displaying these emblems. During this period, many product manufacturers added the emblem to their products, and pharmacists also adopted it as a symbol.<\/p>\n<p>The NOVO Hospital reappropriates the cross symbol and reinvents it. The rigor of verticals gives way to roundness, encounter and movement. <strong>Symbolically, H\u00f4pital NOVO illustrates its new vision of healthcare in the region<\/strong>. A benevolent hospital that, thanks to mobility and union, creates links between healthcare professionals and patients.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_single_image image=\"68710\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"68712,68714\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>03. Brand architecture<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><span style=\"color: #808080;\">Organizational clarity<\/span><\/h2>\n<hr \/>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p1\">With this sign, NOVO Hospital adopts an umbrella brand architecture with a variation for each of its 6 sites. This architecture creates a common, coherent graphic system. It gives the hospital a high profile, while simplifying understanding of its organization.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_gallery interval=\"3\" images=\"68704,68706\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_single_image image=\"68718\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68720\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"68722,68724,68726\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>04. Colors and typography<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><span style=\"color: #808080;\">An accessible and caring way of speaking<\/span><\/h2>\n<hr \/>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p1\">The hospital is a place where young and old come together. One story follows another, and no two are alike. While the color chart reflects this diversity, the message must be visible and understood by all. In keeping with the sign's round, geometric design, ITC Avant Garde Gothic Pro plays its role as an ergonomic, high-impact typeface for headlines. In addition, Articulat FC, more suitable for everyday text, adds a contemporary touch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_single_image image=\"68728\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"68823,68825,68827\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"68742\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>05. Communications<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><span style=\"color: #808080;\">An expressive, playful system<\/span><\/h2>\n<hr \/>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>In keeping with the logic of the logotype, the graphic system is designed to take you on a journey from innovative to human speech:<\/p>\n<p><strong>\u2022 A round, colorful and illustrative universe<\/strong>, to let everyone imagine the stories of tomorrow.<br \/>\n<strong>\u2022 A wired, framed composition grid<\/strong>, to offer an innovative framework for expression and highlight the quality of care.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_single_image image=\"68684\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"68740\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68744\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"68738,68736\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"68758\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68746\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"68750,68752,68754,68756\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"68748\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"68762\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"68766\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"68764\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>06. Signage<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2>Bringing identity to life on the site<\/h2>\n<hr \/>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p1\">The identity is presented on the site in a more sober expression, adaptable to existing materials and supports. Here are a few intentions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_single_image image=\"68768\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"68774\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68772\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68776\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"68770\" img_size=\"full\" alignment=\"center\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n<h2>07. Motion design<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]\n<h2><span style=\"color: #808080;\">Revealing and explaining the merged hospital<\/span><\/h2>\n<hr \/>\n<div class=\"et_pb_column et_pb_column_1_3 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p class=\"p1\">\u00c0 l'occasion de la nouvelle ann\u00e9e, nous accompagnons les \u00e9quipes dans le d\u00e9voilement du projet aupr\u00e8s du personnel et des patients. Une vid\u00e9o synth\u00e9tique et ludique est r\u00e9alis\u00e9e afin d'unir autour du projet de l'H\u00f4pital NOVO.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"230113_Hopital NOVO Livraison HQ_sans-2023\" src=\"https:\/\/player.vimeo.com\/video\/869166370?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row disable_element=\"yes\"][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=\"yes\"][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Description d\u00e9taill\u00e9e pour R\u00e9f\u00e9rencement<\/h4>\n<p>Cette partie \"plus d'information\" peut \u00eatre supprim\u00e9e si l'ensemble de l'article contient plus de 700 mots. Dans le cas contraire, on peut coller ici du \"blabla\" que personne ne lira vraiment... mais que google appr\u00e9ciera.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text]\n<h4>Description d\u00e9taill\u00e9e pour r\u00e9f\u00e9rencement<\/h4>\n<p>Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.\u00a0Lorem ipsum dolores est silla.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Strategic support, brand architecture and visual identity for H\u00f4pital NOVO, a hospital resulting from the merger of 3 former establishments in the northwestern Val-d&#8217;Oise region.<br \/>\nA new, unifying logotype depicting mutual aid, mobility and the life cycle, to reinvent the local hospital and imagine the future.<\/p>\n","protected":false},"featured_media":68671,"comment_status":"open","ping_status":"closed","template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hospital NOVO - Visual identity<\/title>\n<meta name=\"description\" content=\"Strategic support, brand architecture and visual identity for H\u00f4pital NOVO, a hospital resulting from the merger of 3 former establishments in the northwestern Val-d&#039;Oise region. 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