{"id":71971,"date":"2024-05-16T16:38:32","date_gmt":"2024-05-16T14:38:32","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=71971"},"modified":"2024-05-24T15:09:37","modified_gmt":"2024-05-24T13:09:37","slug":"intiqal-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/intiqal-visual-identity","title":{"rendered":"Intiqal – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"71557\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\".vc_custom_1715006310337{background-color: #ff4d29 !important;}\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

Intiqal - Archaeological heritage preservation programme<\/h1>\n

Visual identity<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]In 2023, Graph\u00e9ine helped the NGO Premi\u00e8re Urgence Internationale create the storytelling and visual identity for its \"Intiqal\" program, currently operating in occupied Palestinian territory.<\/p>\n

Between 1997 and 2001, the archeological site of the Monastery of St Hilarion in the heart of the Gaza Strip was discovered before excavations began. Premi\u00e8re Urgence Internationale has been working in the Palestinian territory since 2002, developing the Intiqal project for heritage preservation and youth training.<\/p>\n

This project, supported by the Alliance Fran\u00e7aise de D\u00e9veloppement, involves young people in Gaza and trains them in archaeology, heritage conservation and cultural mediation.
\nA beneficial program that aims to build a better future for the population and offers a space for resilience within the occupied territory.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"71479\" img_size=\"large\"][vc_single_image image=\"71600\" img_size=\"large\" css=\"\"][vc_gallery interval=\"3\" images=\"71512,71510,71516,71346,71348\" img_size=\"large\"][vc_single_image image=\"71344\" img_size=\"large\"][vc_separator color=\"white\" border_width=\"10\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_column_text css=\"\"]\n

A new INTIQAL logo that brings generations together and links the present to archaeological history<\/h3>\n

The scope and autonomy of the project required the creation of its own identity. We imagined a visual identity based on the link that Intiqal develops: to the people, to history and to heritage. We also drew inspiration from Arabic typography and the way certain letters are written, which naturally reflect this link.<\/p>\n

The result is a typographic block that links the two i's in the name Intiqal. This ligature depicts the connection and solidarity that is being built at the heart of the community thanks to this initiative. From this logo, we extracted the \"ii\" ligature to create a particularly functional emblem for social networks.<\/p>\n

The Intiqal brand block is available for the various archaeological dig sites, and uses the same ligature principle to design the St. Hilarion and El Mukheitim logotypes.<\/p>\n[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\"][vc_separator color=\"white\" border_width=\"10\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"71330\" img_size=\"full\"][vc_single_image image=\"71482\" img_size=\"large\"][vc_single_image image=\"71340\" img_size=\"large\"][vc_single_image image=\"71352\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"71350\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"71514,71467\" img_size=\"large\" css=\"\"][vc_column_text]\n

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