{"id":73783,"date":"2024-09-02T11:52:05","date_gmt":"2024-09-02T09:52:05","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/chemlys-science-technologie-identite-visuelle"},"modified":"2024-09-02T13:16:06","modified_gmt":"2024-09-02T11:16:06","slug":"chemlys-science-technology-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/chemlys-science-technology-visual-identity","title":{"rendered":"Chemlys &#8211; Brand identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"60803\" img_size=\"2280\u00d71169\" alignment=\"center\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2019[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h1>Chemlys<br \/>\n<span style=\"color: #999999;\">Creative chromatography<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]<a href=\"https:\/\/www.chemlys.com\">Chemlys<\/a> is an innovative company specializing in chromatography, the science of chemical analysis applied primarily to industry and research. \"<a href=\"https:\/\/en.wikipedia.org\/wiki\/Chromatography\">Chromatography<\/a>\u201d is a technique invented at the beginning of the 20th century to separate the constituents of a mixture, the results of which were presented in the form of colored strips. Over the past 125 years, this technique has made considerable progress. Today, Chemlys offers all the most advanced analysis solutions (MicroGC, real-time analysis, etc.) and supports its customers in the creation of customized solutions.<\/p>\n<p>Chemlys' values are deeply rooted in a culture of innovation and social responsibility. By adopting a CSR approach, the company places sustainability at the heart of its activities, taking care to minimize its environmental impact while meeting the evolving needs of its customers. With a forward-looking vision, Chemlys continues to explore new opportunities to innovate and meet the global challenges of the 21st century.<\/p>\n<p>Graph\u00e9ine therefore conceived the company's visual identity, then designed different variations of this identity for products and services such as the Chembox and Chemlys Labs.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"60813\" img_size=\"full\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"60807,60809,60811\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]\n<h2>Concept<\/h2>\n<p>Chemlys' ambition begins with a paradox: \u201c<strong>To help you see smaller<\/strong>\u201d. Indeed, their mission is to break down a gas to analyze its various component molecules, and \u201csee smaller\u201d refers to this molecular scale. So the logo conveys the idea of \u201cgas analysis\u201d, with 3 circles in perspective to evoke the idea of decomposition and scientific rigor. One of the circles is composed of dots evoking a gaseous or molecular state. The blue-violet color scheme evokes the semantic universe of gaseous and liquid states.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_single_image image=\"60815\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"60817\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"60819\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"60821,60823\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_gallery interval=\"3\" images=\"60825,60827,60829\" img_size=\"full\" onclick=\"\" css=\"\"][vc_single_image image=\"60831\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"60833\" img_size=\"full\" alignment=\"center\"][vc_empty_space][vc_separator css=\"\"][vc_empty_space][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"60835\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]\n<h2>Chembox<\/h2>\n<p>Chembox is a small controller designed by Chemly to make better use of analysis data and ensure real-time monitoring. Many other features are also included. The logo has been designed in continuity with the parent brand. The 3 colors and the dot pattern in the shape of a box are repeated.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"60837,60839\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"60841\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"60843\" img_size=\"full\" alignment=\"center\"][vc_empty_space][vc_separator css=\"\"][vc_empty_space][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"60853\" img_size=\"full\" alignment=\"center\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]\n<h2>Chemlys Lab<\/h2>\n<p>Chemlys Lab is the entity offering high value-added consulting and expertise activities. The aim is to capitalize on Chemlys' ability to bring together the best experts on complex issues requiring the highest level of expertise, in order to establish the best tailor-made solutions.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"60845,60847\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"60851\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"60849\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"60855\" img_size=\"full\" alignment=\"center\"][vc_gallery interval=\"3\" images=\"60859,60857\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_gallery interval=\"3\" images=\"60861,60863\" img_size=\"full\" onclick=\"\" el_class=\"masque-nav\"][vc_single_image image=\"60865\" img_size=\"full\" alignment=\"center\"][vc_single_image image=\"60867\" img_size=\"full\" alignment=\"center\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity for Chemlys, the specialists in applied chemical analysis for industry and research.<\/p>\n","protected":false},"featured_media":73785,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-73783","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-sciences-recherche-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - 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