{"id":73947,"date":"2024-09-12T15:04:06","date_gmt":"2024-09-12T13:04:06","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&#038;p=73947"},"modified":"2024-09-12T19:05:26","modified_gmt":"2024-09-12T17:05:26","slug":"universite-catholique-de-lille-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/universite-catholique-de-lille-brand-identity","title":{"rendered":"Universit\u00e9 Catholique de Lille &#8211; Brand identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"73338\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\".vc_custom_1721388337882{background-color: #0b233f !important;}\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2024[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h1><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">Universit\u00e9 Catholique de Lille - Brand identity<\/span><br \/>\n<span style=\"color: #999999;\"><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">On the eve of its 150th anniversary, the \u201cCatho de Lille\u201d is reinventing itself with a modernised brand identity, reinforcing the visibility of all its constituents.<\/span><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]<span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\"><strong>Founded in 1875, Universit\u00e9 Catholique de Lille is a multi-disciplinary institution of higher education that brings together 5 Faculties, 20 Schools, Grandes \u00c9coles and Institutes.<\/strong> With over 40,000 students, it is the largest private, not-for-profit university in France. <strong>In 2023, the Universit\u00e9 Catholique de Lille commissioned Graph\u00e9ine to strengthen its employer brand and clarify its brand architecture.<\/strong> The institution's emblematic coat-of-arms was being used irregularly without standardised guidelines, and the institutional brand was being diluted with a segmentation that failed to establish its legitimacy.<\/span><\/p>\n<p><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\"><strong>After questioning and rethinking the brief, Graph\u00e9ine helped Universit\u00e9 Catholique de Lille to modernize and clarify its overall visual identity.<\/strong> The project was built around workshops involving the institution's stakeholders, focusing on the Universit\u00e9 Catholique de Lille brand, its history and its attributes.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"73340\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73494\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_column_text css=\"\"]\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-73947-1\" width=\"1200\" height=\"675\" poster=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/07\/vignette_devoilement_logo_Universite_Catholique_Lille_motion.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/07\/devoilement_logo_Universite_Catholique_Lille_motion.mp4?_=1\" \/><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/07\/devoilement_logo_Universite_Catholique_Lille_motion.mp4\">https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/07\/devoilement_logo_Universite_Catholique_Lille_motion.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_single_image image=\"73627\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_column_text css=\"\"]\n<div style=\"width: 1200px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-73947-2\" width=\"1200\" height=\"800\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/08\/final.mp4?_=2\" \/><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/08\/final.mp4\">https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/08\/final.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_gallery interval=\"3\" images=\"73492,73486,73488,73490\" img_size=\"full\" css=\"\"][vc_single_image image=\"73496\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73623\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h2><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">A new logo that updates the design of a centuries-old coat of arms<\/span><\/h2>\n<div id=\"pageContainer1\" class=\"_page_1ythq_98\" role=\"presentation\" data-testid=\"pageContainer1\" data-index=\"0\"><strong>Universit\u00e9 Catholique de Lille's visual identity was primarily based on its heraldic coat of arms<\/strong>, but in a redesigned version with its fair share of clumsiness and approximations. It's a symbol immediately associated with the university world, and one that characterises the longevity and legitimacy of the institution. <strong>We wanted to preserve the coat of arms' age-old structure, while modernising it to make it more legible and better suited to digital media.<\/strong> The four heraldic symbols have been redesigned. The shape of the shield has been rounded off, while its angle of inclination has been reasserted.<\/div>\n<div class=\"_page_1ythq_98\" role=\"presentation\" data-testid=\"pageContainer1\" data-index=\"0\">We can still find the keys of Saint Peter, a reminder of the University's origins, the lion symbolising the territory of Flanders, and the book and ermine embodying knowledge and learning. <strong>The last quarter of the coat of arms has seen its symbol evolve over time, and is now composed of WWthe European stars, affirming its openness to the world.<\/strong> The original colours of the coat-of-arms have been retained, but have evolved for a brighter rendering and better overall contrast.<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"73635\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"73498,73500,73504,73506\" img_size=\"full\" css=\"\"][vc_single_image image=\"73342\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73609\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"73581,73583,73579\" img_size=\"full\" css=\"\"][vc_single_image image=\"73585\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h2>T<span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">ypefaces aligned with the university\u2019s ambitions and values<\/span><\/h2>\n<p><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">The previous wordmark was composed in the Cocoon typeface. This typeface is widely used in the food and packaging industries. <strong>We chose the contemporary typeface Tiempos Headline by Klim Type Foundry to compose the wordmark, but also as the typeface family for the editorial content of all Universit\u00e9 Catholique de Lille communication materials.<\/strong> This serif typeface helps convey the university\u2019s academic excellence. These stylistic choices further anchor the North European university aesthetic. The entire brand architecture is based on the same typeface. The italicized \u201c1875\u201d signature has been retained and is now perfectly integrated into the brand block.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"73575\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73573\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73577\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73561\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"73593,73591\" img_size=\"full\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h2><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">A graphics standards manual that unites the university'scomponents under a common banner<\/span><\/h2>\n<p><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\"><strong>The new brand architecture, based on the Tiempos Headline typeface and the modernised coat of arms, provides a coherent voice for all of the university's courses, institutes and facilities.<\/strong> Distinct colour palettes have been developed to identify each entity, be it a faculty or a student assistance service, for example. <\/span><\/p>\n<p><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\"><strong>The graphic guidelines provide the basis for the design of the communication materials, drawing on the various ingredients of the brandidentity.<\/strong> Photographs are treated with a colour filter to indicate the corresponding faculty, making it easier to associate images with the right sub-brand. A holding shape derived from the curves of the coat-of-arms is overlayed on the images. This holding shape creates a well-defined zone for organising the text content.<\/span><\/p>\n<p><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">By updating and reaffirming its historic coat of arms, Universit\u00e9 Catholique de Lille is uniting all its students and staff under a single banner. The new brand identity is a blend of modernity and tradition. <strong>With rejuvenated colours and contemporary typography, the identity reflects itsambition to be a leading academic institution, rooted in the values of humanism, ethics, optimism and openness, and resolutely focused on the future.<\/strong><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"73563\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73565\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73589\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"73601\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"73605,73603,73607\" img_size=\"full\" css=\"\"][vc_gallery interval=\"3\" images=\"73595,73597\" img_size=\"full\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Context<\/h4>\n<p><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">Founded in 1875, Universit\u00e9 Catholique de Lille is a unique multi-disciplinary institution in France, bringing together 5 Faculties, 20 \u00c9coles, Grandes \u00c9coles and Institutes (EDHEC, IESEG, Junia, Icam, etc.), with over 40,000 students in more than 320 training courses as of 2022. The Universit\u00e9 Catholique de Lille also includes a hospital group, medical and social establishments (over 1,800 beds and beneficiaries), and social innovation districts.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Objectives<\/h4>\n<p><span class=\"_1hicw9p1_3-4-0 _1hicw9p0_3-4-0 _ekabin0_3-4-0 dig-Theme-vis2023 dig-Theme-vis2023--dark dig-Mode--dark In-Theme-Provider\">Modernise the visual identity of the Universit\u00e9 Catholique de Lille. Redesign the coat of arms to adapt its legibility in a digital context. Harmonise the graphic treatment and co-branding of the logos of all the University's constituents. Create a strong employer brand that unites all internal teams. Create and deliver a brand manual document to ensure the consistency of the new brand identity across all Universit\u00e9 Catholique de Lille communication media.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>On the eve of its 150th anniversary, the \u201cCatho de Lille\u201d is reinventing itself with a modernised identity, harmonising and reinforcing the visibility of its constituents.<\/p>\n","protected":false},"featured_media":73975,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-73947","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-education-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universit\u00e9 Catholique de Lille - Brand identity<\/title>\n<meta name=\"description\" content=\"On the eve of its 150th anniversary, the \u201cCatho de Lille\u201d is reinventing itself with a modernised identity, harmonising and reinforcing the visibility of its constituents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/universite-catholique-de-lille-brand-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universit\u00e9 Catholique de Lille - 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