{"id":74430,"date":"2024-10-02T10:04:09","date_gmt":"2024-10-02T08:04:09","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/caue-17-urbanisme-architecture-charte-graphique"},"modified":"2024-10-02T12:50:04","modified_gmt":"2024-10-02T10:50:04","slug":"caue-17-urban-architecture-graphic-design","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/caue-17-urban-architecture-graphic-design","title":{"rendered":"CAUE 17 \u2014 Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"73789\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2024[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

CAUE 17
\nPromoting architectural, urban and environmental quality
\nVisual identity<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]CAUE 17<\/strong> (Conseil d'Architecture, d'Urbanisme et de l'Environnement de la Charente-Maritime) is a departmental organization that supports local authorities, private individuals and professionals in their construction, development and sustainable development projects. Its role is to promote high-quality architecture and urban planning<\/strong>, while ensuring that projects blend harmoniously into their environment.<\/p>\n

CAUEs are present in every d\u00e9partement of France, forming a national network. Although each CAUE is an independent structure, they all share the same brand block, symbolizing their common mission throughout France.<\/p>\n

Graph\u00e9ine's mission was to design a visual identity that reflected the specific local characteristics and values of CAUE 17, while respecting the brand block established by the CAUE network on a national scale. This approach enabled us to strike a balance between regional uniqueness and global consistency, in order to reinforce the recognition and impact of CAUE 17 within its territory.<\/p>\n

This graphic charter is the result of enriching exchanges between the agency, the CAUE 17 team, architects and landscape architects. Together, we co-created a visual universe firmly anchored in a constantly evolving territory. The layout and design of the visuals offer unlimited flexibility, giving this identity a lasting perspective.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_gallery interval=\"3\" images=\"73791,73793,73795\" img_size=\"full\" onclick=\"\" css=\"\" el_class=\"masque-nav\"][vc_separator css=\"\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n

The skyline<\/h2>\n

Charente-Maritime is an area with little relief, stretching between land and ocean. CAUE 17, with its broad range of skills from architecture to landscaping, needed a graphic vision that would integrate these various dimensions. The horizon line, symbolizing the balance between these elements, naturally emerged as the visual leitmotif, structuring the entire new graphic charter across all media.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n

Unique colors<\/h2>\n

A territory is a mosaic of landscapes with a thousand nuances. In collaboration with the CAUE teams, we have developed a color palette reflecting the unique essence of Charente-Maritime. The vibrant greens of the vegetation blend with the deep blues of the ocean, the dark hues of the foreshore contrast with the bright colors of the flowers, all enhanced by warm tones of brick. This palette embodies the diversity and richness of the area, providing a strong, evocative visual identity.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator css=\"\"][vc_gallery interval=\"3\" images=\"73805,73803\" img_size=\"full\" onclick=\"\" css=\"\" el_class=\"masque-nav\"][vc_row_inner][vc_column_inner][vc_gallery interval=\"3\" images=\"73843,73847,73845\" img_size=\"full\" onclick=\"\" css=\"\" el_class=\"masque-nav\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"73891\" img_size=\"full\" css=\"\"][vc_single_image image=\"73851\" img_size=\"full\" css=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]\n

A landscape generator<\/h2>\n

Charente-Maritime's landscapes change with the seasons, whether you're in the countryside, in town or by the ocean. A tool has been designed to generate a multitude of landscapes and moods, allowing users to create unique visuals adapted to each project or season. The horizon line always remains at the same height, while landscape elements such as curves and colors can be modified. The final visual can be exported in .SVG, .IDML or .PNG, offering great flexibility for use on different media.<\/p>\n

Development and programming: Beno\u00eet Wimart[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=\"73853\" img_size=\"full\" css=\"\"][vc_column_text css=\"\"]

La charte graphique con\u00e7ue par Graph\u00e9ine<\/strong> pour le CAUE 17<\/strong> (Conseil d\u2019Architecture, d\u2019Urbanisme et de l\u2019Environnement de la Charente-Maritime) est une v\u00e9ritable bo\u00eete \u00e0 outils cr\u00e9ative. Adapt\u00e9e aux sp\u00e9cificit\u00e9s du territoire, elle permet de cr\u00e9er une identit\u00e9 visuelle unique et coh\u00e9rente, renfor\u00e7ant ainsi l'image de l'institution.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]Le g\u00e9n\u00e9rateur de visuels, la clef de vo\u00fbte d'une identit\u00e9 visuelle forte et durable<\/strong><\/p>\n

Gr\u00e2ce \u00e0 un g\u00e9n\u00e9rateur de visuels sur mesure<\/strong>, la charte graphique devient un v\u00e9ritable levier de communication graphique \u00e9volutive<\/strong> et p\u00e9renne. Ce g\u00e9n\u00e9rateur, \u00e9l\u00e9ment central de l'identit\u00e9 visuelle, permet de cr\u00e9er des visuels adapt\u00e9s aux besoins de chaque projet, tout en maintenant une coh\u00e9rence visuelle forte. Il contribue \u00e0 valoriser le patrimoine architectural et environnemental<\/strong> du territoire, et assure une reconnaissance imm\u00e9diate<\/strong> aupr\u00e8s des publics cibles. En facilitant la cr\u00e9ation de supports visuels uniques et impactants, il renforce l'image de marque et la visibilit\u00e9 \u00e0 long terme de l'institution.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Cr\u00e9ation de la charte graphique et d’un g\u00e9n\u00e9rateur de paysage pour le CAUE de Charente-Maritime, une association qui a pour vocation la promotion de la qualit\u00e9 architecturale, urbaine et environnementale.<\/p>\n","protected":false},"featured_media":74429,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-74430","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-digital-en","portfolio-category-edition-en","portfolio-category-identite-en","portfolio-category-illustration-en","portfolio-category-print-design","portfolio-tags-institutionnel-en"],"yoast_head":"\nCAUE 17 \u2014 Visual identity<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation de la charte graphique et d'un g\u00e9n\u00e9rateur de paysage pour le CAUE de Charente-Maritime, une association qui a pour vocation la promotion de la qualit\u00e9 architecturale, urbaine et environnementale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/caue-17-urban-architecture-graphic-design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAUE 17 \u2014 Visual identity\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ation de la charte graphique et d'un g\u00e9n\u00e9rateur de paysage pour le CAUE de Charente-Maritime, une association qui a pour vocation la promotion de la qualit\u00e9 architecturale, urbaine et environnementale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/caue-17-urban-architecture-graphic-design\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - 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