{"id":74444,"date":"2024-09-30T14:59:08","date_gmt":"2024-09-30T12:59:08","guid":{"rendered":"https:\/\/www.grapheine.com\/portfolio\/france-cohortes-identite-visuelle"},"modified":"2024-10-07T18:44:37","modified_gmt":"2024-10-07T16:44:37","slug":"france-cohortes-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/france-cohortes-visual-identity","title":{"rendered":"France Cohortes &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"74418\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\".vc_custom_1727364648618{background-color: #311E6F !important;}\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"dateportfolio\"]2021[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h1>France Cohortes - Visual identity<br \/>\n<span style=\"color: #999999;\">A graphic territory that embodies excellence in public health research data collection and analysis<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]France Cohortes is a joint research unit created by INSERM (health research), in partnership with INED (demographic studies), Universit\u00e9 Paris Cit\u00e9, Sorbonne Universit\u00e9 and Universit\u00e9 Paris Saclay.<\/p>\n<p>Graph\u00e9ine supported the cohort in the creation of its visual identity. The primary objective was to come up with a logotype that would embody both the collective approach associated with the large amount of data collected on a panel of hundreds of citizens. At the same time, it had to reflect the individual path taken by each participant during the follow-up.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"74360\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74362\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_column_text css=\"\"]\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-74444-1\" width=\"1200\" height=\"675\" poster=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/10\/France_Cohortes_motion_vignette_1920_1080.jpg\" loop=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/10\/France-Cohorte_Motion-Logo_Embleme.mp4?_=1\" \/><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/10\/France-Cohorte_Motion-Logo_Embleme.mp4\">https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/10\/France-Cohorte_Motion-Logo_Embleme.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_single_image image=\"74364\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74388\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74398\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74374\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h2>A logotype that links data and citizen experience<\/h2>\n<p>Cohorts are veritable tools for public health research, consisting of a group of people followed individually over time. Their aim is to identify the occurrence of health events of interest, and the related risk or protective factors. Cohorts are one of the reference tools for epidemiological and public health research.<\/p>\n<p>The France Cohortes emblem is made up of different lines tracing the distinct paths and specificities of the participants. Together, these paths contribute to a collective approach to scientific data. The circular shape of this emblem shows the constant evolution and openness required to run this cohort. The CO cohort initials can also be found within the emblem.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_gallery interval=\"3\" images=\"74376,74378\" img_size=\"full\" css=\"\"][vc_single_image image=\"74366\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74368\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74370\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74372\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74386\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/3\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h2>A graphic language that combines scientific rigor and citizen health and well-being<\/h2>\n<p>The \u201cFrance Cohortes data waves\u201d emblem, used as a separate element from the corporate logotype, anchors the various components of the graphic identity. It articulates the wide variety of iconographic sources and the chromatic range defined for the visual identity.<br \/>\nThe supporting typeface is DM Sans designed by Colophon Foundry. It's a geometric sans serif typeface with low contrast. The mix of rounded and precise shapes makes it a balanced, highly functional typeface.<\/p>\n<p>The codes of scientific rigor in the collection and analysis of public health research data are combined with the representation of individual support for participants. All of these aesthetic considerations contribute to defining a graphic guidelines and brand image in line with the objective of working for the well-being of citizens.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator][vc_gallery interval=\"3\" images=\"74410,74408,74380\" img_size=\"full\" onclick=\"\" css=\"\"][vc_single_image image=\"74382\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74384\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"74390,74392\" img_size=\"full\" onclick=\"\" css=\"\"][vc_single_image image=\"74394\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74400\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74404\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74402\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Context<\/h4>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>France Cohortes is a joint research unit. It was set up by Inserm (health research), in partnership with Ined (population studies), Universit\u00e9 Paris Cit\u00e9, Sorbonne Universit\u00e9 and Universit\u00e9 Paris Saclay. Inserm is the project coordinator. France Cohortes is co-financed by the Agence Nationale de la Recherche (ANR), as part of the future investment program (PIA), and the MESRI. France Cohortes structures the production and provision of health data for the benefit of society.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Objectives<\/h4>\n<div class=\"page\" title=\"Page 10\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>- Creation of a logo for the unit, which fits in well with the other logos (tutelles, cohorts and partner brands).<br \/>\n- Graphic charter with rules for using the typographic logo<br \/>\n- Deployment on communication media (powerpoint, letterhead, report cover, e-mail signature)<br \/>\n- Integrate constraints of state graphic charter design management<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 11\">\n<div class=\"section\">\n<div class=\"layoutArea\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>France Cohortes has launched a new visual identity to embody its expertise in the collection and analysis of public health research data.<\/p>\n","protected":false},"featured_media":74956,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-74444","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-education-en","portfolio-tags-service-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - 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