{"id":74664,"date":"2024-10-28T17:27:51","date_gmt":"2024-10-28T16:27:51","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&#038;p=74664"},"modified":"2024-12-02T07:50:31","modified_gmt":"2024-12-02T06:50:31","slug":"aza-architecture-paris-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/aza-architecture-paris-visual-identity","title":{"rendered":"AZA Architecture Paris &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"74618\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2022[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h1>AZA Paris - Visual Identity<br \/>\n<span style=\"color: #999999;\">DPLG architecture and interior design firm for high-end residences<br \/>\n<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]Since 2012, <a href=\"https:\/\/aza.paris\/\">AZA<\/a> has been designing and carrying out high-end architectural projects in the Paris region. Their technical know-how combines heavy remodelling, the intricacies of space redesign with an interior design sensibility. After many years in business, AZA decided <strong>to reimagine its visual identity<\/strong>, an opportunity to create a brand that would embody <strong>its positioning as a premium agency<\/strong>.<\/p>\n<p>When Graph\u00e9ine was commissioned, the agency bore the acronym AZ in reference to its founder, Antoinette Zalewski. An initial audit led us to suggest an evolution of the name: <strong>AZA<\/strong> for <strong>Antoinette Zalewski Architectes<\/strong>. The word \u201cArchitectes\u201d reflects the ambition and growth of the firm, which now employs around ten people.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"74622\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74620\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74718\" img_size=\"full\" css=\"\"][vc_single_image image=\"74710\" img_size=\"full\" css=\"\"][vc_single_image image=\"74630\" img_size=\"full\" css=\"\"][\/vc_column][vc_column][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_separator css=\"\"][vc_column_text css=\"\"]\n<h2><span style=\"color: #333333;\">A symmetric trick to embody AZA<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]This renaming allows for a <strong>clever design trick: the ambigram<\/strong>. The design of the AZA initials allows them to be read both ways <strong>because of rotational symmetry<\/strong>. It can be read in either direction, and used both horizontally and vertically, without impacting its legibility. The simplicity of this wordmark allows for <strong>flexible <\/strong>and <strong>efficient use<\/strong>, hinting at the <strong>remodelling of spaces<\/strong>, a practice inherent to the <strong>architectural profession<\/strong>.<\/p>\n<p>The logo consists of a wordmark, which can be used alone or with a tagline spelling out the acronym AZA: Antoinette Zalewski Architectes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"74665\" img_size=\"full\" css=\"\"][vc_gallery interval=\"3\" images=\"74776,74687,74685,74683\" img_size=\"full\" css=\"\"][vc_single_image image=\"74656\" img_size=\"full\" css=\"\"][vc_gallery interval=\"3\" images=\"74624,74626\" img_size=\"full\" css=\"\"][\/vc_column][vc_column][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_separator css=\"\"][vc_column_text css=\"\"]The choice of the typeface <strong>Px Grotesk<\/strong> is also a nod to the firm's sector of activity. This geometric, angular typeface embodies the technicality of the architectural profession, and in particular of its tools: the try-square, the architectural plan... All of this expressed through elegant and aesthetic letterforms.<\/p>\n<p>The visual identity is characterised by its <strong>sobriety<\/strong> and <strong>timelessness<\/strong>, qualities that are consistent with AZA's positioning.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=\"74632\" img_size=\"full\" css=\"\"][vc_single_image image=\"74634\" img_size=\"full\" css=\"\"][vc_single_image image=\"74650\" img_size=\"full\" css=\"\"][vc_single_image image=\"74646\" img_size=\"full\" css=\"\"][vc_single_image image=\"74644\" img_size=\"full\" css=\"\"][vc_single_image image=\"74773\" img_size=\"full\" css=\"\"][vc_single_image image=\"74785\" img_size=\"full\" css=\"\"][vc_single_image image=\"74660\" img_size=\"full\" css=\"\"][vc_single_image image=\"74648\" img_size=\"full\" css=\"\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Context<\/h4>\n<p>AZA is a high-end architectural practice in the Paris region. Given the firm's growth, AZA wanted to modernise its visual identity to better reflect its premium positioning.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Objectives<\/h4>\n<p>Design an identity that embodies AZA's expertise and positioning. Renaming and a clever visual trick: the ambigram, that allow the development of a visual identity that is both sophisticated and timeless.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>A new visual identity to reflect the high-end positioning of AZA\u2019s architectural practice.<\/p>\n","protected":false},"featured_media":74621,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-74664","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-naming-en","portfolio-tags-service-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AZA Architecture Paris - Visual identity<\/title>\n<meta name=\"description\" content=\"A new visual identity to reflect the high-end positioning of AZA\u2019s architectural practice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/aza-architecture-paris-visual-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AZA Architecture Paris - 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