{"id":75123,"date":"2024-12-02T12:04:13","date_gmt":"2024-12-02T11:04:13","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=75123"},"modified":"2024-12-02T22:15:57","modified_gmt":"2024-12-02T21:15:57","slug":"theatre-senart-scene-nationale-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/theatre-senart-scene-nationale-visual-identity","title":{"rendered":"Th\u00e9\u00e2tre-S\u00e9nart, Sc\u00e8ne Nationale – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"75127\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2024[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

Th\u00e9\u00e2tre-S\u00e9nart, Sc\u00e8ne Nationale - Visual identity
\nA new logo and a reinvented imagination
\n<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]To coincide with the launch of its 2024-2025 season,<\/strong> and with the arrival of Caroline Simpson Smith as director, Th\u00e9\u00e2tre-S\u00e9nart wanted to give a new boost to its communication.<\/strong> Graph\u00e9ine won the public call for proposals for this project by examining the place of this institution in the identity of the surrounding Seine-et-Marne region, as well as modernising the previous identity and building a new story around its wordmark.<\/p>\n

Located in the town of Lieusaint<\/strong>, in one of France's largest departments<\/strong>, the Th\u00e9\u00e2tre-S\u00e9nart is also in direct proximity to the Carr\u00e9-S\u00e9nart shopping centre. Its communications therefore have to compete on a daily basis with the advertising of multiple commercial brands. The theatre is located in a place that is still in search of an identity<\/strong>, situated between suburbs and open fields, with Disneyland Paris as its main attraction.<\/p>\n

Drawing inspiration from the remarkable building designed by the Chaix & Morel et Associ\u00e9s architecture studio, we wanted to reaffirm and strengthen the institution's image by proposing a comprehensive brand toolkit<\/strong> that would identify its status as a major cultural institution in the Paris region.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75045\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_column_text css=\"\"]\n

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