{"id":75202,"date":"2024-12-10T09:04:09","date_gmt":"2024-12-10T08:04:09","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&p=75202"},"modified":"2024-12-10T09:05:17","modified_gmt":"2024-12-10T08:05:17","slug":"carbone4-climate-consulting-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity","title":{"rendered":"Carbone4 – Visual identity"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=\"75137\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2023[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n

Carbone4
\nPrecision and climate ambition<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]Founded in 2007 by Jean-Marc Jancovici<\/strong><\/a> and Alain Grandjean, and joined in 2018 by Laurent Morel, Carbone4<\/strong><\/a> is an independent consultancy specialising in energy and climate issues, offering its expertise to public and private sector economic players. Convinced that anticipating the constraints of climate change is the best possible option, Carbone4 works with its clients to help them transform these constraints into a formidable accelerator of innovation, a factor of commercial differentiation and a motivating factor for their teams.<\/p>\n

On the strength of the legitimacy it has acquired through its involvement with associations and activism around the major challenges of climate change, Carbone4 decided to entrust us with the task of overhauling their brand identity. The challenge was to collectively establish the firm's strategic positioning, and then to create a visual identity that would better convey the diversity of its expertise, beyond carbon assessment. Here are the results of our reflections.[\/vc_column_text][vc_single_image image=\"75203\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"75197\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75181\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_gallery interval=\"3\" images=\"75141,75143,75145,75147\" img_size=\"full\" onclick=\"\" css=\"\" el_class=\"masque-nav\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_single_image image=\"75195\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_column_text css=\"\"]\n

Concept<\/h2>\n

This sign is an evolution of the previous logo. It takes up the idea of the globe and introduces the notion of protection, with two hands protecting the planet. The diagonal lines suggest strategic intervention to change trajectories. The sharp lines suggest precision.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75151\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75155\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75157\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_column_text css=\"\"]\n

Architecture de marque<\/h2>\n[\/vc_column_text][vc_single_image image=\"75175\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_empty_space][vc_empty_space][vc_column_text css=\"\"]\n

Typographies<\/h2>\n[\/vc_column_text][vc_separator][vc_single_image image=\"75163\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_separator][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"75159\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]\n

Couleurs<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_empty_space][vc_single_image image=\"75161\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75165\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75167\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75187\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75169\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75171\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_empty_space][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_single_image image=\"75173\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\"]\n

Publications<\/h2>\n

Carbone4 produces a large number of publications. Its reports, studies and diagnoses are renowned and consulted. For this purpose, we have developed a complete template in indesign, Word or PPT.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_single_image image=\"75189\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"75183,75185\" img_size=\"full\" onclick=\"\" css=\"\"][vc_column_text css=\"\"]\n

Site internet<\/h2>\n[\/vc_column_text][vc_single_image image=\"75191\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75179\" img_size=\"full\" alignment=\"center\" css=\"\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Creation of the brand identity for Carbone4, an independent consultancy specialising in energy and climate issues, founded in 2007 by Jean-Marc Jancovici and Alain Grandjean. <\/p>\n","protected":false},"featured_media":75178,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-75202","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-digital-en","portfolio-category-identite-en","portfolio-tags-service-en"],"yoast_head":"\nCarbone4 - Visual identity<\/title>\n<meta name=\"description\" content=\"Creation of the brand identity for Carbone4, an independent consultancy specialising in energy and climate issues, founded in 2007 by Jean-Marc Jancovici and Alain Grandjean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carbone4 - Visual identity\" \/>\n<meta property=\"og:description\" content=\"Creation of the brand identity for Carbone4, an independent consultancy specialising in energy and climate issues, founded in 2007 by Jean-Marc Jancovici and Alain Grandjean.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T08:05:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity\",\"url\":\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity\",\"name\":\"Carbone4 - Visual identity\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg\",\"datePublished\":\"2024-12-10T08:04:09+00:00\",\"dateModified\":\"2024-12-10T08:05:17+00:00\",\"description\":\"Creation of the brand identity for Carbone4, an independent consultancy specialising in energy and climate issues, founded in 2007 by Jean-Marc Jancovici and Alain Grandjean.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg\",\"width\":2280,\"height\":1410,\"caption\":\"Carbone 4 climate branding\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Carbone4 - Visual identity","description":"Creation of the brand identity for Carbone4, an independent consultancy specialising in energy and climate issues, founded in 2007 by Jean-Marc Jancovici and Alain Grandjean.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity","og_locale":"en_US","og_type":"article","og_title":"Carbone4 - Visual identity","og_description":"Creation of the brand identity for Carbone4, an independent consultancy specialising in energy and climate issues, founded in 2007 by Jean-Marc Jancovici and Alain Grandjean.","og_url":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_modified_time":"2024-12-10T08:05:17+00:00","og_image":[{"width":2280,"height":1410,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@grapheine","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity","url":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity","name":"Carbone4 - Visual identity","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg","datePublished":"2024-12-10T08:04:09+00:00","dateModified":"2024-12-10T08:05:17+00:00","description":"Creation of the brand identity for Carbone4, an independent consultancy specialising in energy and climate issues, founded in 2007 by Jean-Marc Jancovici and Alain Grandjean.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/portfolio\/carbone4-climate-consulting-identity#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/12\/02_carbone4-Jancovici-logo-cabinet-conseil.jpg","width":2280,"height":1410,"caption":"Carbone 4 climate branding"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio\/75202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=75202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/75178"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=75202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}