{"id":75260,"date":"2025-01-13T11:21:20","date_gmt":"2025-01-13T10:21:20","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&#038;p=75260"},"modified":"2025-01-14T12:09:44","modified_gmt":"2025-01-14T11:09:44","slug":"universite-paris-1-pantheon-sorbonne-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/universite-paris-1-pantheon-sorbonne-visual-identity","title":{"rendered":"Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"74993\" img_size=\"2280\u00d71169\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2024[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h1>Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne - Visual Identity<br \/>\n<span style=\"color: #999999;\">Rebranding the foremost french university in social sciences, at the intersection of legacy and innovation<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]<strong>In 2024, Graph\u00e9ine helped Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne update its graphic guidelines. The design brief required a review of the logotype's responsiveness.<\/strong> Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne has a unique heritage, <strong>combining a classical, conservative past with an innovative, revolutionary spirit.<\/strong> Two characteristics that make up the university's history.<\/p>\n<p>An initial audit of the existing identity revealed a severe cluttering of the university brand. Several versions of the wordmark and emblem were being used simultaneously, weakening the Panth\u00e9on-Sorbonne brand even internally. To optimize the size of the wordmark, we redrew a customised version of the lettering. The wordmark's original academic and institutional style was retained. Each letter and all the ligatures were crafted to arrive at a legible and compact logo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_single_image image=\"74995\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"74999\" img_size=\"full\" css=\"\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_column_text css=\"\"]\n<h2>A new emblem for Panth\u00e9on-Sorbonne<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]<strong>The emblem evolves with a change of perspective.<\/strong> By taking a different approach to representing the bell tower of the Sorbonne chapel, we made it easer to reproduce the emblem while keeping it highly legible at small sizes.<\/p>\n<p><strong>The order of the elements making up the logotype is reversed<\/strong>, emphasising the name \u201cPanth\u00e9on Sorbonne\u201d. <strong>This served a crucial need to distinguish the university from the other multiple institutions using the title \u2018Sorbonne\u2019.<\/strong> The tagline \u201cUniversit\u00e9 Paris 1\u201d is added underneath, using the gold colour of the rule present in the previous logotype.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75001\" img_size=\"full\" css=\"\"][vc_single_image image=\"75003\" img_size=\"full\" css=\"\"][vc_column_text css=\"\"]\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-75260-1\" width=\"1200\" height=\"800\" poster=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/11\/Photo-couverture.png\" loop=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/11\/Final_Motion.mp4?_=1\" \/><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/11\/Final_Motion.mp4\">https:\/\/www.grapheine.com\/wp-content\/uploads\/2024\/11\/Final_Motion.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][vc_column_text]\n[\/vc_column_text][\/vc_column][vc_column width=\"3\/4\"][vc_column_text css=\"\"]\n<h2>A lively colour palette<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]The institutional colours have been retained and enhanced for more impact. The gold swatch is sunnier, with better print visibility. The blue swatch is brighter and stands out from the Sorbonne Universit\u00e9 blue. The primary colour palette is complemented by a broad, lively secondary palette.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column][vc_column][vc_single_image image=\"75007\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75009\" img_size=\"full\" css=\"\"][vc_single_image image=\"75011\" img_size=\"full\" css=\"\"][vc_single_image image=\"75013\" img_size=\"full\" css=\"\"][vc_single_image image=\"75015\" img_size=\"full\" css=\"\"][vc_single_image image=\"75017\" img_size=\"full\" css=\"\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_column_text css=\"\"]\n<h2>Customised typographic design<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]<strong>The bespoke design of the Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne wordmark was extended with the implementation of a customised typeface.<\/strong> This typeface enables the entire brand architecture to be applied consistently.<\/p>\n<p>The graphic guidelines also include the <strong>Freight typeface family<\/strong>, designed in 2005 by Joshua Darden and available on the Adobe Suite. This comprehensive font brings an expressive versatility to the guidelines, thanks to its many diverse styles. A typographic choice that anticipates the university\u2019s needs in terms of signage legibility, given that the multi-campus signage is being updated and launched at the same time.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75129\" img_size=\"full\" css=\"\"][vc_single_image image=\"75021\" img_size=\"full\" css=\"\"][vc_single_image image=\"75101\" img_size=\"full\" css=\"\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_column_text css=\"\"]\n<h2>Versatile brand guidelines<\/h2>\n[\/vc_column_text][vc_column_text css=\"\"]<strong>The graphic guidelines set out several layout principles, providing a flexibility adapted to the variety of communications.<\/strong><\/p>\n<p>The first principle, for day-to-day communication, can be used for layouts with or without imagery, and features a play of solids and watermarks highlighting the wordmark. A second principle simplifies collaborative communications. Finally, a more event-oriented principle turns the emblem into a window in which images and textures can be embedded.<\/p>\n[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][vc_column_inner][vc_single_image image=\"75025\" img_size=\"full\" css=\"\"][vc_single_image image=\"75027\" img_size=\"full\" css=\"\"][vc_single_image image=\"75099\" img_size=\"full\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_column_text css=\"\"]With this new, coherent and flexible visual identity, Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne strengthens its brand and succeeds in <strong>emancipating itself from a bureaucratic image to communicate its excellence and innovation.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75095\" img_size=\"full\" css=\"\"][vc_single_image image=\"75037\" img_size=\"full\" css=\"\"][vc_single_image image=\"75039\" img_size=\"full\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Context<\/h4>\n<p>This rebranding helped to strengthen a fragmented visual identity, in an environment where many other institutions use the name \u201cSorbonne\u201d.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Objectives<\/h4>\n<p>Redesigning the graphic guidelines of Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne to reinforce the legibility and coherence of its visual identity, while respecting its historical heritage. Optimising communication flexibility, particularly for multi-campus signage and multi channel deployment.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Redesign of the logo and graphic charter of the Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne, combining modernity and heritage. <\/p>\n","protected":false},"featured_media":75265,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-75260","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-education-en","portfolio-tags-sciences-recherche-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne - Visual identity<\/title>\n<meta name=\"description\" content=\"Redesign of the logo and graphic charter of the Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne, combining modernity and heritage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/portfolio\/universite-paris-1-pantheon-sorbonne-visual-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universit\u00e9 Paris 1 Panth\u00e9on-Sorbonne - 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