{"id":75605,"date":"2025-02-06T09:46:00","date_gmt":"2025-02-06T08:46:00","guid":{"rendered":"https:\/\/www.grapheine.com\/?post_type=portfolio&#038;p=75605"},"modified":"2025-02-06T12:04:42","modified_gmt":"2025-02-06T11:04:42","slug":"libella-visual-identity","status":"publish","type":"portfolio","link":"https:\/\/www.grapheine.com\/en\/portfolio\/libella-visual-identity","title":{"rendered":"LIBELLA &#8211; Visual identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_single_image image=\"75315\" img_size=\"full\" alignment=\"center\" css=\"\" el_class=\"mainportfolio alignfull\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text css=\"\" el_class=\"dateportfolio\"]2024[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text css=\"\"]\n<h1>LIBELLA<br \/>\n<span style=\"color: #999999;\">Independent publishing group<br \/>\n<\/span><\/h1>\n[\/vc_column_text][vc_column_text css=\"\"]LIBELLA was founded in 2000 by Vera and Jan Michalski as a Franco-Swiss group of independent publishing houses. The group currently comprises seven publishers: Buchet\/Chastel, Editions Noir sur Blanc, Ph\u00e9bus, Les Cahiers Dessin\u00e9s, Libretto, Delpire &amp; Co, and Editions Photosynth\u00e8ses.<\/p>\n<p>LIBELLA stands out for its diversified editorial output: French and foreign literature, travelogues, essays, documents, music, ecology, illustrated books and creative hobbies. The focus is on authors with a committed and sensitive approach.<\/p>\n<p>The LIBELLA group brand, which until now had not been very visible to the general public, asked Graph\u00e9ine to rethink its brand identity.<\/p>\n<p>The old logo embodied a very \u2018classic literary\u2019 imagination. The round, lower-case typography lacked visual impact, and the floral tittle above the i was illegible on a small scale. As for the emblem, it seemed awkwardly associated with the wordmark.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"75608\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_single_image image=\"75376\" img_size=\"full\" css=\"\"][vc_single_image image=\"75372\" img_size=\"full\" css=\"\"][vc_column_text css=\"\"]\n<div style=\"width: 1200px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-75605-1\" width=\"1200\" height=\"675\" poster=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2025\/01\/\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2025\/01\/Libella_motion_logo.mp4?_=1\" \/><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2025\/01\/Libella_motion_logo.mp4\">https:\/\/www.grapheine.com\/wp-content\/uploads\/2025\/01\/Libella_motion_logo.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_column_text css=\"\"]<strong>A new logo reflecting LIBELLA's values<br \/>\n<\/strong><\/p>\n<p>The new visual identity assertively embodies the values of independence, diversity and universality that LIBELLA promotes. The emblem is minimalist and elegant. It is directly inspired by the symbol of an open book, a reminder of the previous emblem, while evoking the ideas of cultural and literary expansion. Its branches are a reference to the diversity of its various publishing houses, that fall under the LIBELLA group.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75336\" img_size=\"full\" alignment=\"center\" css=\"\"][vc_gallery interval=\"3\" images=\"75332,75378,75382\" img_size=\"full\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_column_text css=\"\"]The bold, contrasting and lightly spaced wordmark hints at the visual cues of the publishing sector, reflecting the rigour and quality of the works published.<\/p>\n<p>To allow flexibility in the deployment of the LIBELLA brand, two versions of the logo co-exist. The first version with the emblem is LIBELLA's main logo. The second version with the tagline is dedicated to institutional use.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75342\" img_size=\"full\" css=\"\"][vc_single_image image=\"75449\" img_size=\"full\" css=\"\"][vc_single_image image=\"75344\" img_size=\"full\" css=\"\"][vc_single_image image=\"75384\" img_size=\"full\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_column_text css=\"\"]<strong>Typography and colours<br \/>\n<\/strong><\/p>\n<p>The tagline uses the Neue Haas Grotesk Display typeface, a contemporary sans-serif typeface composed in lowercase. This is LIBELLA's new brand typeface.<\/p>\n<p>The tagline, \u2018Independent publishing houses\u2019, simply defines LIBELLA's activity and acts as a manifesto for the institution. This signature complements the brand and extends its legibility. The spacing emphasises the notion of independence and the full stop \u2018.\u2019 completes the rectangular composition of the wordmark.<\/p>\n<p>The new brand palette uses orange as its primary colour. Its use underpins the group's new visual identity and ensures effective brand recognition. The palette is completed by a luminous ochre and a deep blue, allowing a play of light\/dark superimpositions.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_gallery interval=\"3\" images=\"75386,75388\" img_size=\"full\" css=\"\"][vc_single_image image=\"75348\" img_size=\"full\" css=\"\"][vc_single_image image=\"75356\" img_size=\"full\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_column_text css=\"\"]<strong>Applications<br \/>\n<\/strong><\/p>\n<p>The emblem can be used as a motif to create patterns for various media, whether printed or digital. We also designed stationery that is consistent with the brand\u2019s sector. Business cards, for example, were designed to be used as bookmarks. The LIBELLA emblem acts as a strong marker for packaging materials.<\/p>\n<p>With a modernised visual identity, LIBELLA is making its presence felt. This renewal of the brand affirms its status as an independent publisher and acts as the DNA of a strong brand.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75368\" img_size=\"full\" css=\"\"][vc_single_image image=\"75362\" img_size=\"full\" css=\"\"][vc_single_image image=\"75396\" img_size=\"full\" css=\"\"][vc_single_image image=\"75398\" img_size=\"full\" css=\"\"][vc_single_image image=\"75366\" img_size=\"full\" css=\"\"][vc_single_image image=\"75402\" img_size=\"full\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Context<\/h4>\n<p>LIBELLA, a Franco-Swiss publishing group founded in 2000, comprises seven independent publishing houses. Being a mostly B2B brand until now, the group asked Graph\u00e9ine to rethink its visual identity and assert its presence for the general public.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n<h4>Objectives<\/h4>\n<p>Modernise the LIBELLA group's identity to better reflect its values of independence and diversity, while ensuring brand visibility and recognition.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Redesign of the visual identity of the LIBELLA group of independent publishing houses, to better reflect its values of independence and diversity. <\/p>\n","protected":false},"featured_media":75395,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-75605","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-tags-service-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.9) - 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