Right from the start of the project, we wanted to design the logos using typography. The sober, elegant<\/strong> wordmarks reflect the conventions of luxury and nobility<\/strong> associated with marble. Both logos are monochrome, black or white. This sobriety balances the texture and the diverse colour palette of the marble.<\/p>\n

The logos are characterised by the use of a common graphic cue: oblique cuts on both sides of the wordmarks<\/strong>. These are inspired by the slope of the \u2018A\u2019, but also by the slopes of the mountains. These cuts add rhythm to the composition and reinforce the uniqueness of the logos.<\/p>\n

The Op\u00e9ra Fantastico brand emblem is inspired by the qualities of the marble itself, a fusion of shapes and materials. It embodies the idea of transforming and creating a design object from the smallest pieces of marble.<\/strong> It is a fusion of the letter O and the letter F, but also of a circle and a triangle, of the soft and the sharp, of the curve and the line.<\/p>\n

The Atelier des Marbres emblem cleverly hints at the workshop building seen from above<\/strong>. The workshop was built around an old village school. The refitting done to the building has given rise to an atypical space, designed with the mountains in mind.<\/p>\n[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75836\" img_size=\"full\" css=\"\"][vc_single_image image=\"75934\" img_size=\"full\" css=\"\"][vc_single_image image=\"75936\" img_size=\"full\" css=\"\"][vc_single_image image=\"75838\" img_size=\"full\" css=\"\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_column_text css=\"\"]Typography<\/strong><\/p>\n

We designed bespoke letterforms and developed an uppercase typeface<\/strong>.<\/p>\n

These shapes are inspired by historical lapidary typefaces<\/strong>: Roman capitals, also known as Capitalis monumentalis<\/em>.<\/p>\n

These give the typeface a monumental, statutory dimension<\/strong>, reminiscent of the nobility of marble. The neo grotesque influences, inspired in particular by Franklin Gothic, add a touch of modernity to the whole, as does the choice of the accompanying typeface, Alegreya. With its humanist design, Alegreya adds further sensibility to the identity, a nod to the fine, brittle character of the marble.[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75777\" img_size=\"full\" css=\"\"][vc_single_image image=\"75938\" img_size=\"full\" css=\"\"][vc_single_image image=\"75830\" img_size=\"full\" css=\"\"][vc_single_image image=\"75787\" img_size=\"full\" css=\"\"][vc_single_image image=\"75832\" img_size=\"full\" css=\"\"][vc_single_image image=\"75791\" img_size=\"full\" css=\"\"][vc_single_image image=\"75807\" img_size=\"full\" css=\"\"][vc_single_image image=\"75828\" img_size=\"full\" css=\"\"][vc_single_image image=\"75797\" img_size=\"full\" css=\"\"][vc_row_inner][vc_column_inner width=\"1\/4\"][\/vc_column_inner][vc_column_inner width=\"3\/4\"][vc_separator color=\"white\" border_width=\"10\" css=\"\"][vc_column_text css=\"\"]This revitalisation project of the Op\u00e9ra Fantastico marble marks a key stage in the reclamation of the Ilhet district\u2019s heritage<\/strong>. By combining expertise and contemporary design, the Atelier des Marbres is breathing new life into the area.<\/strong><\/p>\n[\/vc_column_text][vc_separator color=\"white\" border_width=\"10\" css=\"\"][\/vc_column_inner][\/vc_row_inner][vc_single_image image=\"75843\" img_size=\"full\" css=\"\"][vc_single_image image=\"75801\" img_size=\"full\" css=\"\"][vc_single_image image=\"75803\" img_size=\"full\" css=\"\"][vc_single_image image=\"75805\" img_size=\"full\" css=\"\"][vc_gallery interval=\"3\" images=\"75813,75826\" img_size=\"full\" css=\"\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\"1\/4\"][\/vc_column][vc_column width=\"3\/4\"][vc_tta_accordion style=\"flat\" shape=\"square\" color=\"white\" active_section=\"\" no_fill=\"true\" collapsible_all=\"true\"][vc_tta_section title=\"Plus d'informations\" tab_id=\"1525791213292-321ceee4-2378c5d0-d700\"][vc_separator][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n

Context<\/h4>\n

Ilhet, a village in the Hautes-Pyr\u00e9n\u00e9es, has been quarrying Op\u00e9ra Fantastico marble since ancient times. However, despite its presence in prestigious locations all over the world, its origin in Ilhet is not very well-known. To address this lack of recognition, the municipality launched a major campaign in 2023.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_column_text css=\"\"]\n

Objectives<\/h4>\n

The aim of the project is to enhance the prestige of the Op\u00e9ra Fantastico marble, promote the town's heritage and revitalise the Ilhet area. The visual identity needed to combine luxury and craftsmanship, tradition and modernity, while promoting the expertise needed for marble manufacturing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

A sober, elegant visual identity that reinforces the prestige of Op\u00e9ra Fantastico marble.<\/p>\n","protected":false},"featured_media":75949,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-75940","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-identite-en","portfolio-category-typographie-en","portfolio-tags-culture-en","portfolio-tags-museums-en","portfolio-tags-institutionnel-en"],"yoast_head":"\n