{"id":24301,"date":"2016-11-11T13:45:38","date_gmt":"2016-11-11T11:45:38","guid":{"rendered":"https:\/\/www.grapheine.com\/en\/?p=24301"},"modified":"2021-06-22T15:32:21","modified_gmt":"2021-06-22T13:32:21","slug":"influx-visual-identity","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity","title":{"rendered":"L\u2019influx (“The influx”), a visual identity that wakes up neurons!"},"content":{"rendered":"

\"01-branding-influx-lyon\"<\/a><\/p>\n

A webzine that wakes up neurons<\/h2>\n

An influx is an electrical signal carried along neurons\u2019 membrane, and also now the name of the new webzine of the municipal library of the city of Lyon, France.<\/p>\n

Dealing with current issues, L\u2019influx<\/a> puts into perspective an event or a theme through the library collections and the expertise of librarians. Intended to all audiences, L\u2019influx stands as a neurons agitator that sheds light and brings depth on local, national and international news.<\/p>\n

Our job was to design the identity and the communication tools of the webzine. We aimed at designing a simple graphic system, relevant and recognizable, that would be easily adaptable on various media. We went for a lively visual identity, that\u00a0mirrors the changing news posted on the site.<\/p>\n

 <\/p>\n

\"Logo<\/a><\/p>\n

 <\/p>\n

The logo is made of letters\u00a0connected within a line, that represents the stream. This logo\u00a0is modular, it can take different forms\u00a0(definitely \u00abmotion design friendly\u00bb!).\u00a0As long as the rules governing its design are met, the logo can evolve without losing its readability and identity. It can live on one, two or three lines according to the media.<\/p>\n

As long as the rules governing its design are met, the logo can evolve without losing its readability and identity. It can live on one, two or three lines according to the media.<\/p>\n

 <\/p>\n

\"logo-influx-1230\"<\/a><\/p>\n

 <\/p>\n

\"02-couleurs-charte-graphique-influx-belu-orange\"<\/a><\/p>\n

 <\/p>\n

For consistency purposes and to reinforce identification, the color palette is based on reflex blue, color that is\u00a0used in all the communications of the municipal library of Lyon. A contrast color is added\u00a0to expand the palette of shades of the visual\u00a0identity and allow more combinations\u00a0in application.<\/p>\n

 <\/p>\n

\"03-maquette-flyer-influx-bibliotheque-lyon\"<\/a><\/p>\n

 <\/p>\n

\"influx-affiche-bichromie-800\"<\/a><\/p>\n

 <\/p>\n

\"04-branding-magazine-influx-web\"<\/p>\n

 <\/p>\n

\"05-affiche-rue-lyon-influx-web2\"<\/a>
\n\"06-design-webzine-influx-web\"<\/a><\/p>\n

 <\/p>\n

\"07-marque-page-magazine-influx-web\"<\/a><\/p>\n

Credits:
\nArt direction: Gaspard Ollagnon
\nMotion: Jean-Baptiste Brisson<\/p>\n","protected":false},"excerpt":{"rendered":"

Visual identity of L\u2019influx (\u00ab\u00a0the influx\u00a0\u00bb), the webzine of the municipal library of the city of Lyon, France.<\/p>\n","protected":false},"author":43,"featured_media":24261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1768],"tags":[660],"class_list":["post-24301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-agency","tag-logo-en"],"yoast_head":"\nL\u2019influx ("The influx"), a visual identity that wakes up neurons! - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Visual identity of L\u2019influx ("the influx"), the webzine of the municipal library of the city of Lyon, France.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019influx ("The influx"), a visual identity that wakes up neurons!\" \/>\n<meta property=\"og:description\" content=\"Visual identity of L\u2019influx ("the influx"), the webzine of the municipal library of the city of Lyon, France.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-11T11:45:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T13:32:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"C\u00e9line\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"C\u00e9line\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity\"},\"author\":{\"name\":\"C\u00e9line\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/256803ec4137c3b4d77889a4308be3c0\"},\"headline\":\"L\u2019influx (“The influx”), a visual identity that wakes up neurons!\",\"datePublished\":\"2016-11-11T11:45:38+00:00\",\"dateModified\":\"2021-06-22T13:32:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity\"},\"wordCount\":302,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif\",\"keywords\":[\"logo\"],\"articleSection\":[\"News of the agency\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity\",\"url\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity\",\"name\":\"L\u2019influx (\\\"The influx\\\"), a visual identity that wakes up neurons! - Graph\u00e9ine\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif\",\"datePublished\":\"2016-11-11T11:45:38+00:00\",\"dateModified\":\"2021-06-22T13:32:21+00:00\",\"description\":\"Visual identity of L\u2019influx (\\\"the influx\\\"), the webzine of the municipal library of the city of Lyon, France.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif\",\"width\":1950,\"height\":1200,\"caption\":\"Identit\u00e9 graphique et charte graphique biblioth\u00e8ques lyon service publique\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/256803ec4137c3b4d77889a4308be3c0\",\"name\":\"C\u00e9line\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/359996b7ffd6a2c7d0bf64ab34fda9bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/359996b7ffd6a2c7d0bf64ab34fda9bc?s=96&d=mm&r=g\",\"caption\":\"C\u00e9line\"},\"url\":\"https:\/\/www.grapheine.com\/en\/author\/celine\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L\u2019influx (\"The influx\"), a visual identity that wakes up neurons! - Graph\u00e9ine","description":"Visual identity of L\u2019influx (\"the influx\"), the webzine of the municipal library of the city of Lyon, France.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"L\u2019influx (\"The influx\"), a visual identity that wakes up neurons!","og_description":"Visual identity of L\u2019influx (\"the influx\"), the webzine of the municipal library of the city of Lyon, France.","og_url":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_published_time":"2016-11-11T11:45:38+00:00","article_modified_time":"2021-06-22T13:32:21+00:00","og_image":[{"width":1950,"height":1200,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif","type":"image\/gif"}],"author":"C\u00e9line","twitter_card":"summary_large_image","twitter_creator":"@grapheine","twitter_site":"@grapheine","twitter_misc":{"Written by":"C\u00e9line","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#article","isPartOf":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity"},"author":{"name":"C\u00e9line","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/256803ec4137c3b4d77889a4308be3c0"},"headline":"L\u2019influx (“The influx”), a visual identity that wakes up neurons!","datePublished":"2016-11-11T11:45:38+00:00","dateModified":"2021-06-22T13:32:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity"},"wordCount":302,"commentCount":0,"publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif","keywords":["logo"],"articleSection":["News of the agency"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity","url":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity","name":"L\u2019influx (\"The influx\"), a visual identity that wakes up neurons! - Graph\u00e9ine","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif","datePublished":"2016-11-11T11:45:38+00:00","dateModified":"2021-06-22T13:32:21+00:00","description":"Visual identity of L\u2019influx (\"the influx\"), the webzine of the municipal library of the city of Lyon, France.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/influx-visual-identity#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif","width":1950,"height":1200,"caption":"Identit\u00e9 graphique et charte graphique biblioth\u00e8ques lyon service publique"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]},{"@type":"Person","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/256803ec4137c3b4d77889a4308be3c0","name":"C\u00e9line","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/359996b7ffd6a2c7d0bf64ab34fda9bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/359996b7ffd6a2c7d0bf64ab34fda9bc?s=96&d=mm&r=g","caption":"C\u00e9line"},"url":"https:\/\/www.grapheine.com\/en\/author\/celine"}]}},"jetpack_featured_media_url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2016\/11\/01-branding-influx-lyon.gif","views":{"total":640,"cached_at":"","cached_date":1745909365},"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/24301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=24301"}],"version-history":[{"count":0,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/24301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/24261"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=24301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/categories?post=24301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/tags?post=24301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}