{"id":29810,"date":"2018-01-04T20:36:47","date_gmt":"2018-01-04T18:36:47","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/annee-france-colombie-2017"},"modified":"2021-06-22T15:25:44","modified_gmt":"2021-06-22T13:25:44","slug":"2017-france-colombia-season","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season","title":{"rendered":"2017 France Colombia cultural season"},"content":{"rendered":"

The decision to organise crossed cultural seasons between France and Colombia in 2017 was taken by the Presidents of both countries during the official visit to Paris of the Colombian President Juan Manuel Santos in January 2015. The Institut fran\u00e7ais<\/strong> organizes and manages these cultural seasons in France and abroad.<\/p>\n

We were asked to propose a visual identity for the 2017 France Colombia cultural season<\/strong>.\u00a0Here is the project that we had presented, but that was not selected.<\/p>\n

\"\"<\/a><\/p>\n

A crossed cultural season<\/h2>\n

We proposed to represent symbolically the concept of a crossed season by simply crossing the names of the two countries<\/strong>. At the centre of the crossing, the letter \"e\" and the letter \"a\", whose drawing is shared. The name of each country is written in the national language. The two languages are so close that it does not affect the understanding of the operation's title.<\/p>\n

Thus this same logo can be read both in the \u201cNorth-South\u201c and \u201cSouth-North\u201c directions. It is an invitation to curiosity and discovery. An invitation to change of point of view.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

A Franco-Colombian bouquet<\/h2>\n

We also imagined a reversible visual. On one hand, a bouquet of multicolored colombian jungle, on the other, the Eiffel tower taking off. It is also a message of peace. Offering a bouquet of flowers to a host as a thank you and welcome. The spirit is festive, multicolored and contemporary.The visual proposed was an intention, conveying our will to work in a \"paper cut\" spirit<\/strong>, a bit like in Matisse's work.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Visual identity project for the 2017 Franco-Colombian cultural season. <\/p>\n","protected":false},"author":55,"featured_media":57537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1768],"tags":[1798,1769,1770,9655,9803,680,1557,1771],"class_list":["post-29810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-agency","tag-affiche-en","tag-affiche-culturelle-en","tag-colombie-en","tag-culture-en","tag-france-en","tag-illustration-en","tag-illustrations-en","tag-institut-francais-en"],"yoast_head":"\n2017 France Colombia cultural season - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Visual identity project for the 2017 Franco-Colombian cultural season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017 France Colombia cultural season\" \/>\n<meta property=\"og:description\" content=\"Visual identity project for the 2017 Franco-Colombian cultural season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rabiot.mathias\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-04T18:36:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-22T13:25:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1880,height=1160,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias Rabiot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Rabiot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season\"},\"author\":{\"name\":\"Mathias Rabiot\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\"},\"headline\":\"2017 France Colombia cultural season\",\"datePublished\":\"2018-01-04T18:36:47+00:00\",\"dateModified\":\"2021-06-22T13:25:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season\"},\"wordCount\":257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg\",\"keywords\":[\"affiche\",\"affiche culturelle\",\"colombie\",\"culture\",\"france\",\"illustration\",\"ILLUSTRATION\",\"institut fran\u00e7ais\"],\"articleSection\":[\"News of the agency\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season\",\"url\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season\",\"name\":\"2017 France Colombia cultural season - Graph\u00e9ine\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg\",\"datePublished\":\"2018-01-04T18:36:47+00:00\",\"dateModified\":\"2021-06-22T13:25:44+00:00\",\"description\":\"Visual identity project for the 2017 Franco-Colombian cultural season.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg\",\"width\":1880,\"height\":1160},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\",\"name\":\"Mathias Rabiot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"caption\":\"Mathias Rabiot\"},\"description\":\"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.\",\"sameAs\":[\"https:\/\/www.grapheine.com\",\"https:\/\/www.facebook.com\/rabiot.mathias\",\"https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160\",\"https:\/\/x.com\/grapheine\",\"https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine\"],\"url\":\"https:\/\/www.grapheine.com\/en\/author\/mathias\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2017 France Colombia cultural season - Graph\u00e9ine","description":"Visual identity project for the 2017 Franco-Colombian cultural season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season","og_locale":"en_US","og_type":"article","og_title":"2017 France Colombia cultural season","og_description":"Visual identity project for the 2017 Franco-Colombian cultural season.","og_url":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_author":"https:\/\/www.facebook.com\/rabiot.mathias","article_published_time":"2018-01-04T18:36:47+00:00","article_modified_time":"2021-06-22T13:25:44+00:00","og_image":[{"width":1880,"height":1160,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1880,height=1160,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg","type":"image\/jpeg"}],"author":"Mathias Rabiot","twitter_card":"summary_large_image","twitter_creator":"@grapheine","twitter_site":"@grapheine","twitter_misc":{"Written by":"Mathias Rabiot","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#article","isPartOf":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season"},"author":{"name":"Mathias Rabiot","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9"},"headline":"2017 France Colombia cultural season","datePublished":"2018-01-04T18:36:47+00:00","dateModified":"2021-06-22T13:25:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season"},"wordCount":257,"commentCount":0,"publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg","keywords":["affiche","affiche culturelle","colombie","culture","france","illustration","ILLUSTRATION","institut fran\u00e7ais"],"articleSection":["News of the agency"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season","url":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season","name":"2017 France Colombia cultural season - Graph\u00e9ine","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg","datePublished":"2018-01-04T18:36:47+00:00","dateModified":"2021-06-22T13:25:44+00:00","description":"Visual identity project for the 2017 Franco-Colombian cultural season.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/2017-france-colombia-season#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg","width":1880,"height":1160},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]},{"@type":"Person","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9","name":"Mathias Rabiot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","caption":"Mathias Rabiot"},"description":"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.","sameAs":["https:\/\/www.grapheine.com","https:\/\/www.facebook.com\/rabiot.mathias","https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160","https:\/\/x.com\/grapheine","https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine"],"url":"https:\/\/www.grapheine.com\/en\/author\/mathias"}]}},"jetpack_featured_media_url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/france-colombie-branding-year.jpg","views":{"total":960,"cached_at":"","cached_date":1745919636},"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/29810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=29810"}],"version-history":[{"count":0,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/29810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/57537"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=29810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/categories?post=29810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/tags?post=29810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}