{"id":33105,"date":"2018-03-13T12:48:53","date_gmt":"2018-03-13T10:48:53","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/mcdonalds-logo-femmes"},"modified":"2018-05-21T14:31:47","modified_gmt":"2018-05-21T12:31:47","slug":"mcdonalds-logo-femmes","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes","title":{"rendered":"McDonlads turns over its logo for International Women&#8217;s Rights Day&#8230;"},"content":{"rendered":"<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-30858\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman-800x492.jpg\" alt=\"\" width=\"800\" height=\"492\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman-800x492.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman-768x473.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman-300x184.jpg 300w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg 1386w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>March 8, a McDonald's logo for women?<\/h2>\n<p>It's always risky to make some fun with a logo.<br \/>\nFor <a href=\"https:\/\/www.internationalwomensday.com\/\" target=\"_blank\" rel=\"noopener\">International Women's Rights Day<\/a>, McDonald's finds out the hard way.<\/p>\n<p>It all starts with a well-crafted marketing operation:<br \/>\n\"What if we flipped the logo over on the arch to change the \"m\" to \"w' in honor of the Women?\"<br \/>\n\"Yeah!\" Cool! I'm driving the crane!\"<\/p>\n<p>Well, that's a good intention. It's about recognizing and celebrating the extraordinary contribution of women at Mc Donalds. It is also an opportunity to recall that 6 out of 10 restaurant managers are women.<\/p>\n<p>To make sure everyone knows, they create special packaging, uniforms and bags printed with this \"w\". They even make a website and a nice short film...<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=3p8NU3PfByU<\/p>\n<p>So far it's a nice, well-oiled communication operation. Yet...<\/p>\n<h2>364 days for men?<\/h2>\n<p>Communicators, proud of this creative gem, have probably forgotten that an idea can often turn against itself.<br \/>\nOn the morning of March 9, four men returned to put things in order. The \"W\" is back for 364 days the \"M\" for \"Man\"!<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-man.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-30859\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-man-800x492.jpg\" alt=\"\" width=\"800\" height=\"492\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-man-800x492.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-man-768x473.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-man-300x184.jpg 300w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-man.jpg 1386w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>American social networks have had a field day. But behind this legitimate mockery, little voices have come to the ears of the public, former employees who tell their version of Mc Donalds' social policy. The reality is that many employees have poorly paid and precarious employment contracts. Working conditions that affect women the most.<\/p>\n<p>In particular \"<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Contrat_z%C3%A9ro_heure\" target=\"_blank\" rel=\"noopener\">zero hour<\/a>\" contracts, a specificity of American law* which allows an employer to indicate \"0h\" on the duration of working time. If there is no work, then you are not paid! A type of contract that left many women workers temporarily without income to support their families.<\/p>\n<p><em>*This type of contract also exists in France, in a restricted way.<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Women of McDonald&#039;s speak out\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/q5oaNTMFa_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2>A 85B as a logo ?<\/h2>\n<p>The opportunity is too good to remind you of the history of this breast shaped logo!<\/p>\n<p>In the 1960s, the firm's managers consulted experts to determine whether they should change or retain their logo.\u00a0Eric Schlosser, author of\u00a0<a href=\"https:\/\/www.amazon.com\/Fast-Food-Nation-Dark-All-American\/dp\/0547750331\" target=\"_blank\" rel=\"noopener\"><strong>\"Fast Food Nation: The Dark Side of the All-American Meal\"<\/strong><\/a> in 2001, reports the story.\u00a0At the time, the two large arches were integrated into the architecture of the restaurants themselves. A design consultant and psychologist, Louis Cheskin, is therefore mandated by McDo to establish a diagnosis.<\/p>\n<p id=\"aFOtYfO\"><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/img_5aa7a87e34b5c.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30860 \" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/img_5aa7a87e34b5c.png\" alt=\"\" width=\"774\" height=\"452\" \/><\/a><\/p>\n<p>In the'60s, McDonald's is exploding. They open restaurants by turns, and Ray Kroc, the founder, converts to franchising. This was the beginning of the standardization of restaurants, and the arches were gradually removed. That's where consultant Louis Cheskin comes in. He persuaded the leaders to keep the symbol of these arches. As a great reader of Freudian theories, convinced that sexuality dictates many of our behaviors, he defends that these arches suggest the shape of a breast, a nourishing form par excellence.<\/p>\n<p>According to him the exploitation of these human urges was to serve marketing and the unconscious association of \"mother's breasts\" with this symbol should persuade Americans to eat burgers!<\/p>\n<p>In 1962, this \"M\" became the official Mc Donalds logo.<\/p>\n<p>A story to inspire the 2019 version of the logo for International Women's Rights Day?<\/p>\n<p>Well, we prefer to finish with a song...<\/p>\n<p><iframe loading=\"lazy\" title=\"WOMAN. (Ultimate Mix, 2020) - John Lennon (official music video HD)\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/ZhfWiU8wGCc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p id=\"aFOtYfO\">\n","protected":false},"excerpt":{"rendered":"<p>McDonlads turns over its logo for International Women&#8217;s Rights Day&#8230; not sure it&#8217;s really a feminist act!<\/p>\n","protected":false},"author":55,"featured_media":30858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1681],"tags":[9671,9672,9673,9674,9675,9676],"class_list":["post-33105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-news","tag-feminisme-en","tag-macdo-en","tag-mc-do-en","tag-mcdo-en","tag-mcdonalds-en","tag-sexisme-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonlads turns over its logo for International Women&#039;s Rights Day... not sure it&#039;s really a feminist act!<\/title>\n<meta name=\"description\" content=\"McDonlads turns over its logo for International Women&#039;s Rights Day... not sure it&#039;s really a feminist act!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonlads turns over its logo for International Women&#039;s Rights Day...\" \/>\n<meta property=\"og:description\" content=\"McDonlads turns over its logo for International Women&#039;s Rights Day... not sure it&#039;s really a feminist act!\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rabiot.mathias\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T10:48:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-21T12:31:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1386,height=853,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias Rabiot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Rabiot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes\"},\"author\":{\"name\":\"Mathias Rabiot\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\"},\"headline\":\"McDonlads turns over its logo for International Women&#8217;s Rights Day&#8230;\",\"datePublished\":\"2018-03-13T10:48:53+00:00\",\"dateModified\":\"2018-05-21T12:31:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes\"},\"wordCount\":570,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg\",\"keywords\":[\"f\u00e9minisme\",\"macdo\",\"mc do\",\"mcdo\",\"mcdonalds\",\"sexisme\"],\"articleSection\":[\"Logo news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes\",\"url\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes\",\"name\":\"McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg\",\"datePublished\":\"2018-03-13T10:48:53+00:00\",\"dateModified\":\"2018-05-21T12:31:47+00:00\",\"description\":\"McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg\",\"width\":1386,\"height\":853},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\",\"name\":\"Mathias Rabiot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"caption\":\"Mathias Rabiot\"},\"description\":\"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.\",\"sameAs\":[\"https:\/\/www.grapheine.com\",\"https:\/\/www.facebook.com\/rabiot.mathias\",\"https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160\",\"https:\/\/x.com\/grapheine\",\"https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine\"],\"url\":\"https:\/\/www.grapheine.com\/en\/author\/mathias\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!","description":"McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes","og_locale":"en_US","og_type":"article","og_title":"McDonlads turns over its logo for International Women's Rights Day...","og_description":"McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!","og_url":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_author":"https:\/\/www.facebook.com\/rabiot.mathias","article_published_time":"2018-03-13T10:48:53+00:00","article_modified_time":"2018-05-21T12:31:47+00:00","og_image":[{"width":1386,"height":853,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1386,height=853,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg","type":"image\/jpeg"}],"author":"Mathias Rabiot","twitter_card":"summary_large_image","twitter_creator":"@grapheine","twitter_site":"@grapheine","twitter_misc":{"Written by":"Mathias Rabiot","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#article","isPartOf":{"@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes"},"author":{"name":"Mathias Rabiot","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9"},"headline":"McDonlads turns over its logo for International Women&#8217;s Rights Day&#8230;","datePublished":"2018-03-13T10:48:53+00:00","dateModified":"2018-05-21T12:31:47+00:00","mainEntityOfPage":{"@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes"},"wordCount":570,"commentCount":0,"publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"image":{"@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg","keywords":["f\u00e9minisme","macdo","mc do","mcdo","mcdonalds","sexisme"],"articleSection":["Logo news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#respond"]}]},{"@type":"WebPage","@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes","url":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes","name":"McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage"},"image":{"@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg","datePublished":"2018-03-13T10:48:53+00:00","dateModified":"2018-05-21T12:31:47+00:00","description":"McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.grapheine.com\/en\/logo-news\/mcdonalds-logo-femmes#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg","width":1386,"height":853},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]},{"@type":"Person","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9","name":"Mathias Rabiot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","caption":"Mathias Rabiot"},"description":"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.","sameAs":["https:\/\/www.grapheine.com","https:\/\/www.facebook.com\/rabiot.mathias","https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160","https:\/\/x.com\/grapheine","https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine"],"url":"https:\/\/www.grapheine.com\/en\/author\/mathias"}]}},"jetpack_featured_media_url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/03\/mcdonalds-woman.jpg","views":{"total":547,"cached_at":"","cached_date":1745912420},"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/33105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=33105"}],"version-history":[{"count":0,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/33105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/30858"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=33105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/categories?post=33105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/tags?post=33105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}