{"id":33149,"date":"2017-12-20T18:01:14","date_gmt":"2017-12-20T16:01:14","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/france-televisions-nouveau-logo"},"modified":"2021-07-12T15:32:27","modified_gmt":"2021-07-12T13:32:27","slug":"france-televisions-nouveau-logo","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/logo-news\/france-televisions-nouveau-logo","title":{"rendered":"France T\u00e9l\u00e9visions&#8217; new visual identity. Period."},"content":{"rendered":"<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-logo-mystere.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29716\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-logo-mystere-800x492.gif\" alt=\"\" width=\"800\" height=\"492\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-logo-mystere-800x492.gif 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-logo-mystere-768x472.gif 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-logo-mystere-300x184.gif 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Update : January 31, 2018<\/p>\n<h2>A new visual identity for France T\u00e9l\u00e9visions!<\/h2>\n<p>That's all we talk about these days: <strong>France T\u00e9l\u00e9visions and all its channels are changing their visual identity!<\/strong><\/p>\n<p>It is the blog of the\u00a0<a href=\"http:\/\/blog.lenodal.com\/index.php?\/archives\/0404-Les-nouveaux-logos-des-chaines-de-France-Televisions.html\" target=\"_blank\" rel=\"noopener noreferrer\">Lenodal.com<\/a> site, specialist in television identities, which revealed the case after a tweet of\u00a0@ana3ig, which discovered the pot-aux-roses in the list of the last registrations of marks with the INPI, thus confirming an information given by the\u00a0<a href=\"http:\/\/www.satellifax.com\/2017\/04\/24\/exclu-france-televisions-evolution-des-noms-du-groupe-et-des-chaines\" target=\"_blank\" rel=\"noopener noreferrer\">Satellifax<\/a> site last April.<\/p>\n<p>France T\u00e9l\u00e9vision has since unveiled its <strong>new<\/strong> <strong>logo<\/strong>, which declines each channel according to its identity, france.2, france.3, france.4, france.5 and france.\u00d4 :<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-nouveau-logo.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29719\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-nouveau-logo-800x388.gif\" alt=\"\" width=\"800\" height=\"388\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-nouveau-logo-800x388.gif 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-nouveau-logo-768x372.gif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Here are the new visual names of the public service channels that were installed on your screens on Monday 29 January. This harmonisation is in line with the spirit of the <a href=\"http:\/\/www.france.tv\" target=\"_blank\" rel=\"noopener noreferrer\">france.tv<\/a> group's website, whose logo was revealed in May 2017 instead of the Francetv Pluzz replay service, and which also recalls that of the new franceinfo channel: (which has two points), co-ownership of the group.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29692\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/francetvlogos.jpg\" alt=\"\" width=\"640\" height=\"360\" \/><\/p>\n<p><em><strong>Above:<\/strong> The current logos of France T\u00e9l\u00e9visions, france.tv and franceinfo:<\/em><\/p>\n<p>The leitmotif of this change is the evolution of television:<\/p>\n<p><iframe loading=\"lazy\" title=\"La t\u00e9l\u00e9 change, notre identit\u00e9 aussi\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MFCWVvx3LDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>We also advise you to read Valentin Socha's twitter news feed, which retraced on its wall <a href=\"https:\/\/twitter.com\/valentinsocha\/status\/957685409160597507\" target=\"_blank\" rel=\"noopener noreferrer\">the evolution of France T\u00e9l\u00e9vision's visual identity since its creation<\/a>. Fun and effective!<\/p>\n<h2>A dot story<\/h2>\n<p>Let's start by observing carefully. <strong>The first thing that strikes is the dot<\/strong>. This dot which seems to become the leitmotiv of the channels of the group was at the origin, for france.tv in any case, and without admitting it openly, a much more practical way to make memorize the domain name of its replay service, many Net surfers having difficulty remembering the spelling or the name of Pluzz. We are clearly in the domain name model, in the complete digitization of TV. However, orally it won't change anything, we won't say \"france dot two\" or \"france dot three\".<\/p>\n<p><strong>This dot retains the original color of each channel to maintain consistency with previous identities.<\/strong> Red for france.2, blue for france.3, violet for france.4, green for france5. Only France is changing to yellow, the colour already used for local overseas dropouts. Our colleagues from Lenodal also notice that the latter lose the \"first\" mention that these locals had since 2010, following a lawsuit lost against the Paris Premi\u00e8re channel.<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_3_auvergne_rhone_alpes.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-30215\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_3_auvergne_rhone_alpes-800x421.jpg\" alt=\"logo-france-t\u00e9l\u00e9vision\" width=\"800\" height=\"421\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_3_auvergne_rhone_alpes-800x421.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_3_auvergne_rhone_alpes-768x404.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_2_logo_cmjn_france_couleur_noir-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-30216\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_2_logo_cmjn_france_couleur_noir--800x378.jpg\" alt=\"nouveau-logo-france-t\u00e9l\u00e9vision\" width=\"800\" height=\"378\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_2_logo_cmjn_france_couleur_noir--800x378.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france_2_logo_cmjn_france_couleur_noir--768x363.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>These dots would thus be the only contribution of colors and the only link with the graphic history of the group. More discreet in a corner of the screen, of course, but won't that reduce their readability, unlike the predecessor trapeze?<\/p>\n<h2>All eyes are on the new world...<\/h2>\n<p>Behind this change of identity,<strong> we feel the end of a world<\/strong>, that of television in the middle of the living room. <strong>Netflix and others have gone through this<\/strong>, revolutionizing the global audiovisual landscape.\u00a0Let us therefore hope that the introduction of this \"dot\" in the visual identity is not just a simple \"<strong>digital gri-gri<\/strong>\" to convince oneself of its conversion to new digital uses. Because the clock is ticking, and every day, our Californian neighbors impose themselves on our screens... of tablets!<\/p>\n<h2><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-netflix-apple-tv.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29726\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-netflix-apple-tv.gif\" alt=\"\" width=\"1600\" height=\"335\" \/><\/a><\/h2>\n<h3>Typography<\/h3>\n<p>For the typography, wanting to remain in the spirit of franceinfo:, we do not change a winning team and we resume the use of the Brown (in Bold version for the logos) designed by the Swiss Aur\u00e8le Sack for the<a href=\"https:\/\/lineto.com\/The+Fonts\/Font+Categories\/Text+Fonts\/Brown\/Bold\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Lineto foundry<\/a>, with however some adjustments at the level of the kerning and an extension of the curve of the number 2.<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/brown-font.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29722\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/brown-font.gif\" alt=\"\" width=\"1950\" height=\"1200\" \/><\/a><\/p>\n<p>Much less well known than the \"Silver Micro School\", the \"a humanist\" school is generally practiced by myopic character designers. Because of their visual handicap, they tend to favour humanist \"a's\" over geometric \"a's\" ( you know these forms of round \"a's as \"o's\"). In our case of France-Tv, we can be sure that we will have to frown to avoid reading \"frown-tv\"!<\/p>\n<h2><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-logo-a-humaniste.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29725\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-logo-a-humaniste.gif\" alt=\"\" width=\"1600\" height=\"915\" \/><\/a><\/h2>\n<h3>The digital gesture<\/h3>\n<p>We feel a huge desire to begin <strong>a shift towards digita<\/strong>l, as the band announced on its <a href=\"https:\/\/twitter.com\/Francetele\/status\/957885684668387328\" target=\"_blank\" rel=\"noopener noreferrer\">twitter account<\/a> by unveiling the video of its new look: \"<a class=\"twitter-hashtag pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/hashtag\/NotreT%C3%A9l%C3%A9?src=hash\" data-query-source=\"hashtag_click\"><s>#<\/s><b>NotreT\u00e9l\u00e9<\/b><\/a>\" (#OurTV) is evolving: our visual identity too ! Today, the identities of our TV antennas and digital offerings are converging.\"<\/p>\n<p><iframe loading=\"lazy\" title=\"Le 29 janvier 2018, l&#039;identit\u00e9 visuelle de France T\u00e9l\u00e9visions \u00e9volue\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_72F-q0fA1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>We can see it in the TV casing, the dot acts as a \"loading wheel\", well known on our screens. The presentation of the group's channel programme scrolls up as it would on a mobile, with this dot also reminiscent here of tapping a finger on a screen.<\/p>\n<p>The digital shift is also one of the reasons for the <strong>france.tv<\/strong> site and its spring redesign, since this site was to offer a SVoD service from autumn 2017 on the same model as Netflix et al, but at a much lower cost and with much more French programming, for which the group received a budget extension in order to produce original creations. Unfortunately for the moment this service is still not active.<\/p>\n<p>It was not until 29 January that the group took the floor via their <a href=\"http:\/\/www.francetvpro.fr\/institutionnel\/dossiers-de-presse\/la-nouvelle-identite-11339971\" target=\"_blank\" rel=\"noopener noreferrer\">press kit on francetvpro.fr<\/a> to learn more, because silence and caution were required before the announcement of this new identity. It must be said that France T\u00e9l\u00e9visions was mistreated by the press during the revelations of Le Canard Encha\u00een\u00e9 and Satellifax in spring after the launch of france.tv, and finds itself in an unprecedented turmoil, between budget cuts, motion of no confidence and loss of audience.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-tarif-logo.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29720\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/france-tv-tarif-logo.gif\" alt=\"\" width=\"1600\" height=\"915\" \/><\/a><\/p>\n<h2>As the price always makes polemic...<\/h2>\n<p><strong>The amount of \u20ac240.000 announced by the Canard Encha\u00een\u00e9<\/strong> before the official announcement did not seem really founded and especially not detailed. Today we know more: the work will have cost \u20ac90 000, and \u20ac50 000 for the rights of use (\u20ac140 000 in all). Not to mention that all of this includes of course creation, advice, audits, rights... but perhaps also communication media, stationery, signage, clothing, studio dressing, etc. A sum covering both the works for the public channels and for franceinfo: and the site france.tv.<\/p>\n<p>Finally to silence those who would say \"a kindergarten child could have done it\" we invited you to read this article that feels good, let's admit it:<\/p>\n<p>The figure of 240.000 euros announced by the Duck before the official announcement did not seem really founded and especially not detailed. Today we know more: the work will have cost 90 000 \u20ac, and 50 000 \u20ac for the rights of use (140 000 \u20ac in all). Not to mention that all of this includes of course creation, advice, audits, rights, design of dressings, but perhaps also communication media, stationery, signs, clothing, studio dressing, etc.... A sum covering both the works for the public channels and for franceinfo: and the site france.tv.<\/p>\n<p>Finally to silence those who would say \"a kindergarten child could have done it\" we invite you to read this article: <a href=\"http:\/\/www.stpo.fr\/blog\/haha-un-logo-a-240-000-e\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.stpo.fr\/blog\/haha-un-logo-a-240-000-e\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-29694 aligncenter\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/francetvt_histoirelogos-800x563.jpg\" alt=\"\" width=\"800\" height=\"563\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/francetvt_histoirelogos-800x563.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/francetvt_histoirelogos-768x540.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/francetvt_histoirelogos.jpg 1235w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: left;\"><em><strong>Above:<\/strong> History of the France T\u00e9l\u00e9visions logos.<\/em><\/p>\n<p>In terms of task sharing, the\u00a0agency\u00a0<a href=\"http:\/\/www.joosnabhan.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joosnabhan<\/a>\u00a0was in charge of the audit and brand reflection, while the\u00a0agency\u00a0<a href=\"http:\/\/www.movement.paris\/\" target=\"_blank\" rel=\"noopener noreferrer\">Movement<\/a>\u00a0was in charge of the visual identity. The two agencies had to work together with the management of France T\u00e9l\u00e9visions to arrive at a viable and reliable project.<\/p>\n<p>If we did not finally pass far from the \"dancing dots\" of Google, but France T\u00e9l\u00e9visions is \"ready\" to celebrate its 25 years.<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/confirmation-1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29729\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2017\/12\/confirmation-1.gif\" alt=\"\" width=\"795\" height=\"370\" \/><\/a><\/p>\n<p>See also : <a href=\"https:\/\/www.grapheine.com\/en\/history-of-graphic-design\/etienne-robial-french-graphic-designer\">\u00c9tienne Robial, master of motion<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>France T\u00e9l\u00e9visions and all its channels are about to change their visual identity!<br \/>\nA story of a dot. Period.<\/p>\n","protected":false},"author":55,"featured_media":29721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1681],"tags":[9689,660,1064,9690,9691,9692,9693],"class_list":["post-33149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-news","tag-france-television-en","tag-logo-en","tag-nouveau-logo-en","tag-point-en","tag-rond-en","tag-television-en","tag-tv-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>France T\u00e9l\u00e9visions&#039; new visual identity. 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