{"id":42072,"date":"2019-09-18T16:16:40","date_gmt":"2019-09-18T14:16:40","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/identite-visuelle-musee-romanite-nimes"},"modified":"2023-06-27T17:36:06","modified_gmt":"2023-06-27T15:36:06","slug":"visual-identity-project-for-the-musee-de-la-romanite-nimes","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/news-agency\/visual-identity-project-for-the-musee-de-la-romanite-nimes","title":{"rendered":"Visual identity project for the Mus\u00e9e de la Romanit\u00e9"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]In 2018, we had the opportunity to express our opinion on the creation of a visual identity for the Mus\u00e9e de la Romanit\u00e9<\/a> in N\u00eemes. A museum that has since opened its doors to visitors and is located right opposite the famous Roman arena. Unfortunately, the project teams in charge of this call for tenders didn't seem to be \"una-N\u00eemes-ous\" on our proposals. Despite this, we invite you to discover our research...<\/p>\n

An architectural dialogue between yesterday and today<\/h2>\n

In 2006-2007, preventive excavations uncovered a domus (Roman house) and two mosaics, Achilles and Pentheus, in perfect condition. They are even described by specialists as \"the most beautiful pieces after those in Pompeii<\/em>\". This was the starting point for the project to build a museum worthy of the name.<\/p>\n

Launched in June 2011, the jury of the architectural competition selected Elizabeth de Portzamparc's project. Facing the N\u00eemes Ar\u00e8nes, the museum will engage in a genuine architectural dialogue between the two buildings, which are separated by 2,000 years of history. The two buildings harmoniously oppose and complement each other in their shapes, lines and masses: the round and the rectangle, the vertical and the horizontal<\/strong>, the density<\/strong> of stone and the lightness<\/strong> of glass.<\/p>\n

For us, the challenge was to offer a resolutely contemporary interpretation of a subject that can easily fall into a classical - not to say nostalgic - mindset. In short, how to make this ancient heritage current, lively and desirable![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\"40544\" img_size=\"large\" alignment=\"center\"][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"40542\" img_size=\"large\"][\/vc_column_inner][vc_column_inner width=\"1\/2\"][vc_single_image image=\"40540\" img_size=\"large\"][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

Track 1: A dialogue of shapes<\/h3>\n[\/vc_column_text][vc_single_image image=\"40546\" img_size=\"large\"][vc_column_text]\n
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This track proposes a contemporary graphic approach to Romanesque art. To echo the museum in its architecture.<\/p>\n

The simple idea was to start with the two most basic geometric shapes, the round and the square. The round for the Ar\u00e8nes (R for Romanit\u00e9), the square for the museum (M for Mus\u00e9e). These two shapes echo each other, in ways similar to the two architectures. Choosing to use an MR acronym introduces a strong sign by way of logo. It is modular and allows direct identification of the institution.<\/p>\n

Its modern design, combined with the museum's iconography (exhibits, immersive photos), defines the personality of the Mus\u00e9e de la Romanit\u00e9: a place where history is spoken of in the present.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_single_image image=\"40548\" img_size=\"large\"][vc_single_image image=\"40550\" img_size=\"large\"][vc_single_image image=\"40552\" img_size=\"large\"][vc_single_image image=\"40607\" img_size=\"large\"][vc_column_text]\"\"<\/p>\n

\"Kak\u00e9mono\"<\/p>\n

\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Track 02: A history of facades...<\/h2>\n

\"\"<\/p>\n

In this proposal, it was the play of architectural continuity that we were emphasizing. The arcades of the ancient arena, and the rectangular fa\u00e7ade of the museum... all simplified to the extreme. In the interplay of form and counter-form, an \"m\" for \"museum\" and an \"r\" for \"Romanesque\" can be perceived.<\/p>\n

Then, this vocabulary of minimalist forms became the central ingredient of a lively, playful graphic system.<\/p>\n

\"mus\u00e9e<\/p>\n

\"\"<\/p>\n

\"choix<\/p>\n

\"Affiches[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][vc_column_text]And if you are curious to find out who won this tender. Click here<\/a>.
\nCongratulations to our colleagues at Des-signes for their work.[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Discover the visual identity proposals we submitted to the Mus\u00e9e de la Romanit\u00e9 in N\u00eemes. Check out the museum’s superb architecture, by the way!<\/p>\n","protected":false},"author":55,"featured_media":40553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1768],"tags":[10044,10045,9704,10046,10047],"class_list":["post-42072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-agency","tag-archeologie-en","tag-histoire-en","tag-musee-en","tag-nimes-en","tag-romanite-en"],"yoast_head":"\nVisual identity project for the Mus\u00e9e de la Romanit\u00e9 - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Discover the visual identity proposals we submitted to the Mus\u00e9e de la Romanit\u00e9 in N\u00eemes. 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