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Our project is organized around three axes, namely the original principle of the encounter<\/strong>, but also two new ideas, radiation<\/strong> and revelation<\/strong>.<\/p>\nThe notion of encounter<\/strong> is illustrated by two triangles whose vertices attract each other and meet at a single point. When they meet, the two triangles become one shape, a spectrum of light whose beams illuminate the cultures of our world. This is<\/p>\nOur project is organized around three axes, namely the original principle of the encounter, but also two new ideas, radiation and revelation.<\/p>\n
The notion of encounter is illustrated by two triangles whose vertices attract each other and meet at a single point. When they meet, the two triangles become one shape, a spectrum of light whose beams illuminate the cultures of our world. This is radiation. Finally, for the idea of revelation, we have imagined the principle of a curtain or veil rising, allowing a glimpse of an opening onto the world that amplifies our field of vision without limit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_video link=\"https:\/\/vimeo.com\/601766943\" el_aspect=\"916\"][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text]\n
Motion design<\/h2>\n
It is the movement that allows us to play with the notions of radiation and revelation. The rays seem to open up like in the eye of a photographic lens. This very simple movement catches the eye and invites curiosity.<\/p>\n
The typography is highlighted, while remaining faithful to the graphic charter and particularly to the notion of meeting. It works as a title or a texture to dress the visuals. It slides and appears with fluidity.\u00a0[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n
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Graphic univers<\/h2>\n
Based on these new rules of the game where colors and typographies can be combined to infinity, we can imagine a plethora of variations, while maintaining a coherent whole.<\/p>\n
The global view allows to visualize a form of continuity from one support to another. The text of a poster seems to continue on another.<\/p>\n
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Regrets in the form of a lesson!<\/h2>\n
But then what were those particular regrets?<\/em> Obviously, we could have been disappointed that our project was not selected. However, over the past 20 years, we have become accustomed to our projects not being unanimously approved, or sometimes being off the mark.<\/p>\nIn this particular case, our project was not even seen by the client. Yet we had been selected to participate in the consultation and were promised compensation. We had invested the subject for several weeks<\/strong>, and the last day, tirelessly satisfied, we exported an umpteenth version of the file to submit it on the public procurement platform. But the file finished uploading at 12:01. The deadline was 12:00.<\/p>\nThis delay of one minute was prohibitive. We were automatically eliminated<\/strong>. There was nothing left but self-flagellation to prevent this from happening again.<\/p>\nSince then we've written a series of articles and podcasts about the charrette and the place of \"time\" in creative processes<\/a>. A way to understand why designers always turn in their projects at the last minute. :-)[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"How to reenchant a graphic charter?
\nGraphic charter project for the Mus\u00e9e des Confluences in Lyon. <\/p>\n","protected":false},"author":55,"featured_media":50551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1768],"tags":[1556,10341,9704,9980],"class_list":["post-50563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-agency","tag-charte-graphique-en","tag-graphic-charter","tag-musee-en","tag-museum-en"],"yoast_head":"\n
Museum of Confluences - Graphic guidelines - Graph\u00e9ine<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n