{"id":59404,"date":"2015-05-15T19:29:37","date_gmt":"2015-05-15T17:29:37","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/identite-visuelle-de-facebook"},"modified":"2022-03-08T10:16:42","modified_gmt":"2022-03-08T09:16:42","slug":"behind-facebooks-visual-identity","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity","title":{"rendered":"Behind the scenes of Facebook’s visual identity"},"content":{"rendered":"

\"\"<\/h2>\n

Behind the scenes of Facebook<\/h2>\n

The American designer, Ben Barry, details on his blog<\/a> the work he did while he was a designer at Facebook.\u00a0His work consisted mainly in working on the design of the brand.\u00a0A unique opportunity to discover the backstage of the American giant...<\/p>\n

\"\"<\/p>\n

Ben Barry's CV<\/h2>\n

Ben Barry started at mark in 2008.\u00a0Before taking on the challenge of redesigning Facebook's identity, he first graduated from the University of North Texas. His first job was for a screen printing store in Austin, Texas.<\/p>\n

There he honed his skills on a wide spectrum of subjects (packaging, merchandising and lots of posters too!). He also went through John Bielenberg's experimental design education program<\/a>, where he explored the role graphic designers can play in encouraging social change.<\/p>\n

When Mark opened the door for him, Facebook already had a visual identity designed by the agency CubanCuncil<\/a> and Joe Kral.<\/a>\u00a0[ For the record, Twitter's logo was also designed in CubanCuncil's office, but not by them... by Linda Leow<\/a>, who shared their office at the time. ]\n

The identity was already ultra simple and effective. A white typography (klavika<\/a>) on a blue background for a logo that avoided the web 2.0 effects so common at the time. Ben was in charge of applying this graphic charter and making it evolve according to the needs.<\/p>\n

He says that during those years of strong growth, the identity was not really the priority. The developers, who were relatively autonomous in their developments, were regularly asked to design new logos or icons themselves. As a result, dozens of versions of the logo appeared...<\/p>\n

A hackaton to redesign the logo<\/h2>\n

Ben and his friends decide to organize a hackaton in 2009 to try to remedy this inconvenience. They give themselves 48 hours to rethink the identity. They get out their pencils and have fun!<\/p>\n

\"\"<\/p>\n

\"\"<\/a><\/p>\n

They end up with the following result... which will remain in a box.<\/p>\n

\"\"<\/p>\n

The camera app<\/h2>\n

The first opportunity to try to shake up the identity comes in 2012 when his fellow developers were working on the camera app interface. Seeing screens go by on the intranet, he thought to himself that the use of the Klavika typography was too rigid. And he started trying to redesign it in a more humanistic way.<\/p>\n[ on the left the original Klavika - on the right the redesigned version ]\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Typography<\/h2>\n

Despite the commercial failure of the application, his work on the typography was well received internally. So he decided to entrust the redesign of the typography directly to the author of the Klavika \"Eric Olson\".<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

\"facebook-font-old-new\"<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

the graphic charter<\/h2>\n

With the typography finished, he tackles the rest. To continue with the icons.<\/p>\n

His fear was to have to type \"Facebook logo\" in Google. Not that Google is the sworn enemy of Facebook, but just because he discovered new versions of the logo every day!<\/p>\n

\"\"<\/p>\n

So he starts by redrawing the favicon first...\u00a0If it works in 16x16px... it should work elsewhere !<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

And the logo?<\/h2>\n

As a logical consequence of his work, we were expecting to see the Facebook logo redesigned. Of course Ben thought about it... he even worked on it! But his work, although approved in high places, will not be implemented immediately... In the meantime, Ben Barry left Facebook to found his design agency Office of Ben Barry<\/a>.<\/p>\n

\"new-logo-facebook\"<\/p>\n

The end of the story?<\/h2>\n

 <\/p>\n

\"new-facebook-logo-2015\"<\/a><\/p>\n

 <\/p>\n

We will have to wait a few more months to see the logo of Facebook evolve.
\nIndeed, since 2005, the logo composed with the character \"Klavika\" of Eric Olson had not changed. It is done!<\/p>\n

If the somewhat rigid and serious aspect of the typeface \"Klavika\" could have produced a serious and reassuring effect at the launch of the start-up, it turns out that times have changed. The new typographic choice is therefore much more round and friendly.<\/p>\n

We can notice several changes (certainly subtle for non-graphic designers), starting with the \"a\" which changes shape to become a \"round\".\u00a0The \"o\" and \"e\" are rounder, and the \"b\" has a more traditional design.<\/p>\n

The whole is rather harmonious, and some experts see a link with the Franklin Gothic<\/a>\u00a0typeface.<\/p>\n

\"new-logo-facebook-decryptage-typo\"<\/p>\n

 <\/p>\n

A strange feeling?<\/h2>\n

The strangest thing is that after 10 years of seeing this logo dozens of times a day, when I discover this new logo, I have the impression that it's not \"Facebook\" that \"speaks\" to me. Apart from the \"f\", there is not much of the spirit of the previous logo. The angles at the top of the rising letters have almost disappeared, the shape of the \"b\" has become commonplace again...<\/p>\n

In short, it's a surprising change, which has the merit\/shortcoming (you choose) to make a line on the past. We'll probably have to talk about it again in ten years, when we'll have seen this logo several billion times!<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Finally, to conclude, we invite you to discover this art project by Thomas Ollivier. He offers us a series of images that questions our relationship to digital giants and asks what Facebook, Instagram or Netflix would look like in the 1980s<\/a>.<\/p>\n

\"Facebook<\/a><\/p>\n[\u00a0source<\/a>\u00a0]\n","protected":false},"excerpt":{"rendered":"

Facebook’s visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons…<\/p>\n","protected":false},"author":55,"featured_media":17496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1681],"tags":[662,9660,1022,1064,10399,10400,654],"class_list":["post-59404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-news","tag-branding-en","tag-branding-en-2","tag-facebook-en","tag-nouveau-logo-en","tag-new-logo-en","tag-twitter-en","tag-typography"],"yoast_head":"\nBehind the scenes of Facebook's visual identity - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Facebook's visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the scenes of Facebook's visual identity\" \/>\n<meta property=\"og:description\" content=\"Facebook's visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rabiot.mathias\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-15T17:29:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T09:16:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias Rabiot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Rabiot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity\"},\"author\":{\"name\":\"Mathias Rabiot\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\"},\"headline\":\"Behind the scenes of Facebook’s visual identity\",\"datePublished\":\"2015-05-15T17:29:37+00:00\",\"dateModified\":\"2022-03-08T09:16:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity\"},\"wordCount\":869,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg\",\"keywords\":[\"branding\",\"branding\",\"facebook\",\"new logo\",\"new logo\",\"twitter\",\"Typography\"],\"articleSection\":[\"Logo news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity\",\"url\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity\",\"name\":\"Behind the scenes of Facebook's visual identity - Graph\u00e9ine\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg\",\"datePublished\":\"2015-05-15T17:29:37+00:00\",\"dateModified\":\"2022-03-08T09:16:42+00:00\",\"description\":\"Facebook's visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons...\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg\",\"width\":1950,\"height\":1200,\"caption\":\"histoire du logotype de facebook\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\",\"name\":\"Mathias Rabiot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"caption\":\"Mathias Rabiot\"},\"description\":\"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.\",\"sameAs\":[\"https:\/\/www.grapheine.com\",\"https:\/\/www.facebook.com\/rabiot.mathias\",\"https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160\",\"https:\/\/x.com\/grapheine\",\"https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine\"],\"url\":\"https:\/\/www.grapheine.com\/en\/author\/mathias\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Behind the scenes of Facebook's visual identity - Graph\u00e9ine","description":"Facebook's visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity","og_locale":"en_US","og_type":"article","og_title":"Behind the scenes of Facebook's visual identity","og_description":"Facebook's visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons...","og_url":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_author":"https:\/\/www.facebook.com\/rabiot.mathias","article_published_time":"2015-05-15T17:29:37+00:00","article_modified_time":"2022-03-08T09:16:42+00:00","og_image":[{"width":1950,"height":1200,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=1950,height=1200,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg","type":"image\/jpeg"}],"author":"Mathias Rabiot","twitter_card":"summary_large_image","twitter_creator":"@grapheine","twitter_site":"@grapheine","twitter_misc":{"Written by":"Mathias Rabiot","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#article","isPartOf":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity"},"author":{"name":"Mathias Rabiot","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9"},"headline":"Behind the scenes of Facebook’s visual identity","datePublished":"2015-05-15T17:29:37+00:00","dateModified":"2022-03-08T09:16:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity"},"wordCount":869,"commentCount":0,"publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg","keywords":["branding","branding","facebook","new logo","new logo","twitter","Typography"],"articleSection":["Logo news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity","url":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity","name":"Behind the scenes of Facebook's visual identity - Graph\u00e9ine","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg","datePublished":"2015-05-15T17:29:37+00:00","dateModified":"2022-03-08T09:16:42+00:00","description":"Facebook's visual identity redesign led by the American designer Ben Barry between 2009 and 2015. Logo, typography, colors, icons...","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/logo-news\/behind-facebooks-visual-identity#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg","width":1950,"height":1200,"caption":"histoire du logotype de facebook"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]},{"@type":"Person","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9","name":"Mathias Rabiot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","caption":"Mathias Rabiot"},"description":"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.","sameAs":["https:\/\/www.grapheine.com","https:\/\/www.facebook.com\/rabiot.mathias","https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160","https:\/\/x.com\/grapheine","https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine"],"url":"https:\/\/www.grapheine.com\/en\/author\/mathias"}]}},"jetpack_featured_media_url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2015\/07\/new-logo-facebook-decryptage-typo-home2.jpg","views":{"total":229,"cached_at":"","cached_date":1745847726},"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/59404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=59404"}],"version-history":[{"count":0,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/59404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/17496"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=59404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/categories?post=59404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/tags?post=59404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}