{"id":60409,"date":"2022-05-23T00:34:02","date_gmt":"2022-05-22T22:34:02","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/communication-theatre-de-nimes"},"modified":"2022-05-23T14:09:30","modified_gmt":"2022-05-23T12:09:30","slug":"branding-communication-theater-of-nimes","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/news-agency\/branding-communication-theater-of-nimes","title":{"rendered":"Visual identity project for the theater of N\u00eemes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]Here is the non-retained creative reflection that we presented during the consultation for the redesign of <strong>the<\/strong> <strong>visual identity and communication of the theater of Nimes<\/strong>.<\/p>\n<p>A place of creation and multidisciplinary diffusion (dance, theater, music, opera, circus and shows for young audiences), the theater of N\u00eemes has two rooms. Under the direction of Fran\u00e7ois No\u00ebl, the team hosts about 50 shows each season for an average of 115 performances. Open to the international scene, the crossing of the arts and experimentation, the theater has an active policy of supporting creation, accompanying and developing audiences.<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-60344\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/05\/01-Theatre-Nimes-place-800x495.jpg\" alt=\"\" width=\"800\" height=\"495\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/05\/01-Theatre-Nimes-place-800x495.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/05\/01-Theatre-Nimes-place-768x475.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<h2>Strategic approach<\/h2>\n<p>In order to exist in a very competitive environment, our strategic thinking consisted in proposing to the theater to <strong>strengthen its visibility<\/strong>.<\/p>\n<p>Indeed, <strong>the discreet character<\/strong> specific to this city, which appeared in the old logo, is also inscribed in the <strong>location of the theater<\/strong>, located on the small square of the Calade, in the heart of the narrow streets of the old N\u00eemes. So it's not easy to find it. A geographical situation that does not offer much publicity (in the sense of making it public).[\/vc_column_text][vc_single_image image=\"60358\" img_size=\"full\"][vc_column_text]It is on this analysis that we recommended to <strong>make the logo a very strong visual marker<\/strong>. A logo that would make noise, as if to voluntarily counterbalance this deficit of presence on the territory and in the minds of the people of N\u00eemes (at least those who are far from the theater).[\/vc_column_text][vc_gallery interval=\"3\" images=\"60390,60388,60386\" img_size=\"full\"][vc_single_image image=\"60402\" img_size=\"full\"][vc_single_image image=\"60382\" img_size=\"full\"][vc_single_image image=\"60380\" img_size=\"full\"][vc_single_image image=\"60376\" img_size=\"full\"][vc_column_text]\n<h2>A symbol of action and expression<\/h2>\n<p>A certain wisdom emanated from the previous visual identity. The logo was sober, balanced and discreet.\u00a0We think that it is necessary to wake up all that. <strong>Theater is the comedy of life<\/strong>. The emotions, the images, the voices, the songs are intense, strong, powerful. What better way to wake up a sleeping house than with an <strong>exclamation mark<\/strong>?<\/p>\n<p>So we proposed to make the logo with its red dot <em>sound<\/em> on all the posters. A joyful visual alert.[\/vc_column_text][vc_single_image image=\"60372\" img_size=\"full\"][vc_single_image image=\"60393\" img_size=\"full\"][vc_single_image image=\"60397\" img_size=\"full\"][vc_single_image image=\"60395\" img_size=\"full\"][vc_single_image image=\"60399\" img_size=\"full\"][vc_column_text]Then, the communication system could continue in this visual fanfare, full of colors, blocks, movement. Some could have said \"a joyful organized mess\". The expression seems appropriate to us.[\/vc_column_text][vc_single_image image=\"60370\" img_size=\"full\"][vc_single_image image=\"60354\" img_size=\"full\"][vc_single_image image=\"60368\" img_size=\"full\"][vc_single_image image=\"60366\" img_size=\"full\"][vc_single_image image=\"60364\" img_size=\"full\"][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>Project (not retained) of visual identity for the Theatre of N\u00eemes. A logo that exclaims &#8220;loud and clear&#8221; to reinforce the symbolic presence of the theater in the urban space. <\/p>\n","protected":false},"author":55,"featured_media":60414,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1768],"tags":[1063,10416,10046,10417,9721],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual identity project for the theater of N\u00eemes - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Project (not retained) of visual identity for the Theatre of N\u00eemes. 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