Sketch by Edward Coley Burne-Jones for Golden Legend, credit: British Museum<\/span><\/p>\n \nAngels welcoming souls to Heaven<\/span><\/p>\nA revolutionary and militant design<\/h2>\n Behind this double mission lies a militant political commitment<\/strong> to oppose the social injustice of rising capitalism. If the ultimate value of capitalism is profit, Morris prefers to believe in beauty, usefulness, and equality in abundance<\/strong>. In 1883 he became involved in politics and in 1885 founded the second socialist party in England, which did not yet have many followers. Through his reading, including Karl Marx's Capital<\/span>, which he read in French before its translation, he sharpened his political sense and actively campaigned among the masses by popularizing the great revolutionary socialist texts. His thoughts still resonate in our society today, even if things have evolved (today, workers are also consumers):<\/p>\n\"Cheapness is inherent in the system of exploitation on which modern industry is based<\/strong>. In other words, our society comprises an enormous mass of slaves, who must be fed, clothed, housed, and entertained as slaves, and whose daily needs compel them to produce the servile commodities whose use guarantees the perpetuation of their bondage.\" Useful work versus useless toil<\/em>, William Morris. By \"slaves\" he means workers.<\/p><\/blockquote>\nWhen he addressed the middle and working classes in the streets of London, he advocated the improvement of the living conditions of the workers<\/strong> through the teaching of applied arts, leisure and education. Morris wished to free man from the alienation of useless work and give him back his usefulness through the beauty of the task. In his reflections and essays on the nature of work and how to make man happy, he put forward three principles applicable to the working class (\"working class<\/em>\" who work, as opposed to the wealthy class \"who consume but produce nothing\"):<\/p>\n- the hope of rest, proportional compensation for the pain of labor \n- the hope of the product, the utility and the value of the created object \n- the hope of pleasure through work, stimulating the senses and the mind, inheritance and transfer of skills<\/p>\n
\n\u00a9 William Morris Gallery, London Borough of Waltham Forest<\/span><\/p>\nTruly committed, he put all his wealth and his bourgeois heritage at the service of the socialist cause<\/strong>. His utopian thinking comes to life in a story, News from Nowhere<\/span> (1890), in which he imagines the utopia of a post-capitalist England without money or trade, emancipated, adorned with beautiful clothes, interiors, objects and buildings, forged around free education and without government, around local assemblies to settle disputes, and common craft workshops.<\/p>\nUnfortunately, his ideal came up against the systemic limits he feared. Trapped by the high cost of his artisanal-industrial productions that he wanted to offer at low prices, he was forced to sell his creations \"to the rich and their obscene taste for luxury\". Morris could not find a solution to produce beautiful and handmade products at an affordable price<\/strong>. His craftsmen, instead of rising to the rank of artists, were also gradually reduced to simple executors. Even if they find meaning in their work and have a certain expertise, they only reproduce on textile or paper the patterns invented by William Morris or his daughter May, who joined the family business as a designer.<\/p>\nA legacy in the world of art and design<\/h2>\n By rehabilitating manual work and opposing industrial mass production, Morris is the founder of the Arts & Crafts<\/strong><\/em> movement. This artistic movement strongly inspired Art Nouveau<\/strong> in France, or Mingei<\/strong> in Japan, a \"natural, sincere, safe, simple\" craft (The Idea of Mingei<\/em> - 1933). An ecologist<\/strong> before his time, his thinking led to the development of garden cities in Great Britain, thirty years before France. The notions of artist-craftsman and beauty serving the useful in the world of design strongly inspired Gropius, who later gave birth to the Bauhaus<\/strong><\/a> movement. In another register, William Morris is also the father of the Fantasy<\/em><\/strong> writing style and his novels inspired authors like Tolkien (the Lord of the Ring saga) and Lewis (The World of Narnia). Another great name in design!<\/p>\nPS : We swear, next time we'll talk about a woman.<\/p>\n
Sources<\/span> : \nLe Monde Diplomatique : William Morris, un esth\u00e8te r\u00e9volutionnaire\u2028<\/a> \nT\u00e9l\u00e9rama : Comment le design est entr\u00e9 dans nos maisons ?<\/a> \n Cleveland State Art<\/a> (images) \n William Morris Gallery<\/a> (historique et collections)<\/p>\n","protected":false},"excerpt":{"rendered":"An activist designer, W. Morris founded interior design and Arts & Crafts, improved the living conditions of workers and revalued craftsmanship.<\/p>\n","protected":false},"author":45,"featured_media":49075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1675],"tags":[10021,9788,10447,10448],"class_list":["post-62826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-history-of-graphic-design","tag-angleterre-en","tag-motifs-en","tag-moyen-age-en","tag-papier-peint-en"],"yoast_head":"\n
William Morris: (interior) design is not a luxury<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n