{"id":62843,"date":"2021-07-28T18:53:41","date_gmt":"2021-07-28T16:53:41","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/les-marques-et-les-films-histoire-de-placement-de-produit"},"modified":"2022-10-03T11:42:53","modified_gmt":"2022-10-03T09:42:53","slug":"brands-and-movies-history-product-placement","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/brands-and-movies-history-product-placement","title":{"rendered":"Brands and movies: a history of product placement"},"content":{"rendered":"

Product placement<\/strong> is so prevalent in movies and TV shows that it sometimes feels like giant ads in disguise. It's almost disturbing to be pulled out of a fictional story by the sight of a real product. Product placement reminds us of the economic needs on which the screen market is based, which does not hold back at the idea of being financed by brands<\/strong>, which gain visibility. In this race for views, some are more ingenious than others.<\/p>\n

Product placement to attract an alien<\/h2>\n

Originally, in the 80's, brands would sometimes make their products available for filming, without any guarantee of on-screen appearance or contract<\/strong>, which ended up putting off many of them. The story goes that during the filming of E.T.<\/strong> in 1982, Spielberg's team had planned for Elliot to attract E.T. by throwing M&Ms at him, just like you would throw kibble at a cat (it also works for dogs or squirrels, so why not for an alien). But the Mars company refuses because it doesn't want to be involved in alien stories... Wrong! So they use instead Reese's Pieces<\/em><\/strong> from Hershey, which have the same shape.<\/p>\n

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