{"id":63382,"date":"2022-10-04T18:12:18","date_gmt":"2022-10-04T16:12:18","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/charte-graphique-jeux-olympiques"},"modified":"2022-11-02T14:08:52","modified_gmt":"2022-11-02T13:08:52","slug":"new-graphic-charter-olympic-games","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/logo-news\/new-graphic-charter-olympic-games","title":{"rendered":"The new graphic charter of the Olympic Games"},"content":{"rendered":"

The International Olympic Committee has recently asked the Canadian agency Hulse & Durrell to design the global identity of the Olympic Games<\/strong>, in order to harmonize its visibility in all countries and on all communication media, to \"build a better world through sport\". A work that had never been done since the creation of the modern games, in 1896! The five interlaced colored rings are however one of the most famous marks in the world: it is the proof of the strength of this symbol, simple and universal<\/strong>, today revalorized.<\/p>\n

The inventor and history of the Olympic Games logo<\/h2>\n

We owe the symbol of the rings of the Olympic Games<\/strong> to Baron Pierre de Coubertin who created it in 1913. Pierre de Coubertin was an aristocrat with a beautiful moustache, as straight as a foil, with a free spirit and a passion for sport and education. His wildest dream was to revive the Olympic Games, to engage the practice of sport for all men regardless of their profession and country of origin (but only men; he was opposed to the practice of women in high-level athletics until the end of his life) but also to ensure peace between nations through this sporting union that allows them to confront each other on the field and not on a battlefield<\/strong>. The Baron also participated in the introduction of sports in schools, to spread the Olympic values -respect, excellence and friendship- in society.<\/p>\n

\"pierre-de-coubertin-fondateur-jeux-olympiques\"<\/a><\/p>\n

De Coubertin created the International Olympic Committee (IOC) in 1894 and two years later the first games were held in Athens, in homage to the country of origin of the ancient Games. It is moreover because the committee of creation is born in France that the official language of the Olympic Games is and will remain the French, associated with the English. In 1896 the Games do not have yet a logo. But Pierre de Courbetin is also general secretary of the Union of the French Societies of Athletic Sports, whose symbol, two interlaced and flat blue and red circles, will inspire him the famous logo of the Olympic Games<\/strong> that we know today. By spacing the two circles, he adds 3 others, on two rows, as explained in the video below.<\/p>\n