{"id":63502,"date":"2022-11-04T10:18:16","date_gmt":"2022-11-04T09:18:16","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/identite-visuelle-ecole-de-communication-sup-de-com"},"modified":"2022-11-04T14:48:26","modified_gmt":"2022-11-04T13:48:26","slug":"identity-visual-school-of-communication-sup-de-com","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com","title":{"rendered":"Visual identity project for Sup de com"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]A few years ago, we participated in a call for tenders to rethink the visual identity of the communication school Sup de Com<\/strong>. Here are the creative researches that we presented.<\/p>\n

This is to present you a complete creative process. From the strategic diagnosis to the preliminary drafts.<\/p>\n

Context of the school<\/h2>\n

SUP'DE COM's mission is to train and accompany future experts in global communication by developing their digital, creative and strategic skills for a successful integration in agencies or companies in a constantly evolving sector.<\/p>\n

Through innovative teaching methods, which place the student at the heart of the training, the promise of these establishments is to give them the ability to be an actor in their professional and personal development. The result is this baseline \"Reveal yourself!\"[\/vc_column_text][vc_single_image image=\"63400\" img_size=\"full\"][vc_column_text]\n

Analysis of the existing logo<\/h2>\n

The current logo does not seem to be in phase with contemporary communication issues. First, its format is complex to adapt to social networks.<\/p>\n

In the identity ingredients, we note the yellow apostrophe referring to orality. It is the sparkling ingredient of the logo. We find this signifier in the red speech bubble. For the rest of the ingredients, we wonder about the role and the presence of the blue zone.<\/p>\n

The whole seems to us rather wise, without real strong and singular visual marker.[\/vc_column_text][vc_single_image image=\"63404\" img_size=\"full\"][vc_column_text]\n

The question of the name...<\/h2>\n

A trademark must be distinctive.\u00a0It is even the main legal condition.\u00a0The name \"Sup de Com\" as a diminutive of \"\u00c9cole Sup\u00e9rieur de Communication\" is therefore descriptive, and the risk of confusion hovers over this trademark.<\/p>\n

There is a plethora of higher education trademarks built on the same model: Sup de Pub, Sup de Co, Sup de Mod, Sup de web...<\/p>\n

Therefore, if it is complicated to consider changing the name, the visual identity will have to counterbalance this weakness by bringing a strong singularity.[\/vc_column_text][vc_single_image image=\"63406\" img_size=\"full\"][vc_column_text]\n

The question of the mascot...<\/h2>\n

The school has long used a giraffe as a mascot. It has even become the central object of the school's communication. A strong emotional bond has developed between this giraffe and the students.<\/p>\n

Initially, the giraffe referred to this animal that takes the height, in a posture of strategist. Its originality refers to a certain vision of creativity.[\/vc_column_text][vc_single_image image=\"63509\" img_size=\"full\"][vc_column_text]In the collective imagination, the giraffe refers to childhood (e.g. Sophie the giraffe) and will be associated with a nice and passive animal.<\/p>\n

We think that this mascot is too much associated with \"passive\" values.\u00a0To communicate is to speak, to transmit, to be in action, to react, to interact, to participate, to dialogue.<\/p>\n

Our conviction is that a communicator must be in action, on the move, agile, in tune with the times. They must be committed and convincing.\u00a0In short, \"active\" values<\/p>\n

We have to admit that commitment is not a value that fits well with the giraffe character<\/p>\n

On the other hand, there is nothing to prevent the giraffe from being used for certain secondary purposes.\u00a0Either as an ingredient of the brand's language, for example for internal communication, for student associations or for alumni.[\/vc_column_text][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Research 01 - Evolution<\/h2>\n

In this first research, we sought to evolve the existing brand codes, namely the symbolism of the apostrophe.<\/p>\n

Written and oral communication:<\/strong> The apostrophe is, in turn, a punctuation mark referring to the written word and indicating a change of modality in the text. It is also the opening of a speech.<\/p>\n

Express yourself!<\/strong>\u00a0Visually, we can find a human face, mouth open, which seems to express itself.<\/p>\n

The name \"SUP' DE COM\" seems to come out of his mouth, as in \"a speech bubble\". It is a logo that calls out!<\/p>\n

Open and optimistic:<\/strong> The geometric construction is based on the square and the semicircle.\u00a0The counter shape of the mouth seems like an open door. The whole evokes a smile and refers to positive notions.<\/p>\n

Positioning:<\/strong> This is clearly the most corporate research. Its reassuring tone will particularly appeal to parents who are going to finance their children's studies.[\/vc_column_text][vc_gallery interval=\"3\" images=\"63455,63457,63459,63461,63463\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"63410\" img_size=\"full\"][vc_single_image image=\"63412\" img_size=\"full\"][vc_single_image image=\"63492\" img_size=\"full\"][vc_gallery interval=\"3\" images=\"63414,63418,63408\" img_size=\"full\" onclick=\"\"][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Research 02 - Reveal yourself!<\/h2>\n

The era of conversations:<\/strong>\u00a0Today, brands must start conversions.\u00a0 They need to establish a dialogue with their customers, their public. The value is in the quality of the exchange. This logo is totally in line with these new challenges.<\/p>\n

Educate yourself!<\/strong>\u00a0By crossing these two speech bubbles, a white arrow appears, like a promise of progress, of elevation. This arrow also symbolizes the idea of strategy, like the arrow of the compass that will guide choices.<\/p>\n

Reveal Yourself!<\/strong>\u00a0The play of colors, with this superimposed effect, reinforces the baseline \"Reveal Yourself\". Indeed, the arrow seems to reveal itself to our eyes under the effect of this meeting. It is the jobs of \"communication\" that will allow you to reveal yourself!<\/p>\n

Positioning:<\/strong> This track is much more digital. We like to imagine it in movement, with these shapes that cross each other and reveal messages. It will be aimed more at students and future employers.[\/vc_column_text][vc_single_image image=\"63511\" img_size=\"full\"][vc_gallery interval=\"3\" images=\"63426,63428,63430\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"63424\" img_size=\"full\"][vc_single_image image=\"63433\" img_size=\"full\"][vc_single_image image=\"63435\" img_size=\"full\"][vc_single_image image=\"63437\" img_size=\"full\"][vc_column_text]Reveal yourself!\u00a0<\/strong><\/p>\n

Through the words of students, we propose to reveal what makes their talent and personality. The tone is young, relaxed and offbeat. It uses the vocabulary of the profession in a humorous and relaxed way.\u00a0The brand promise \"Reveal Yourself\" is at heart of the message.[\/vc_column_text][vc_single_image image=\"63449\" img_size=\"full\"][vc_gallery interval=\"3\" images=\"63443,63441\" img_size=\"full\" onclick=\"\"][vc_single_image image=\"63445\" img_size=\"full\"][vc_single_image image=\"63447\" img_size=\"full\"][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Search 03 - Speak up!<\/h2>\n

Action! Let's roll!<\/strong>\u00a0Commitment was in the school's values!\u00a0\u00a0We took it literally. Their banner will be a megaphone!\u00a0Megaphone of the director who guides his actors, megaphone of the activist who harangues the crowd. Watch out, there's going to be some action!<\/p>\n

Speak up for ideas. Yours.\u00a0<\/strong>This is the message that this logo could carry. It's an invitation to speak up!<\/p>\n

Revolutionary:<\/strong> No half tones, no half measures, the commitment is total.\u00a0There is Rodchenko who would have sniffed a rail of vitamin C! Send in the cavalry! This is not going to be a joke!<\/p>\n

Signage:<\/strong> The yellow color could be from the giraffe, but comes more from the bee. When it stings, it must be seen!<\/p>\n

Positioning:<\/strong> Here we are addressing students. The impactful typography and the use of stickers refer to a younger and urban communication.[\/vc_column_text][vc_single_image image=\"63451\" img_size=\"full\"][vc_single_image image=\"63467\" img_size=\"full\"][vc_single_image image=\"63465\" img_size=\"full\"][vc_single_image image=\"63485\" img_size=\"full\"][vc_single_image image=\"63469\" img_size=\"full\"][vc_single_image image=\"63471\" img_size=\"full\"][vc_single_image image=\"63473\" img_size=\"full\"][vc_single_image image=\"63475\" img_size=\"full\"][vc_single_image image=\"63477\" img_size=\"full\"][vc_single_image image=\"63479\" img_size=\"full\"][vc_single_image image=\"63481\" img_size=\"full\"][vc_single_image image=\"63487\" img_size=\"full\"][vc_separator][vc_column_text css_animation=\"none\"]\n

A successful creative process<\/h2>\n

One of the main challenges of a creative approach is to offer choices. To do this, it is necessary to propose very different tracks, each track occupying a singular communication territory and voluntarily distanced from the other tracks.<\/p>\n

It is simply a principle of triangulation<\/strong>, to allow the client to position himself. Choosing between two tracks is a bit like choosing between \"black\" and \"white\", it's a bit brutal!<\/p>\n

With three leads, we can enter the \"nuances\"... we can compare A vs B, A vs C and C vs B, then establish an order of preference. And it doesn't matter if there is not yet \"the right answer\", a real discussion will be able to take place, and make the project progress.[\/vc_column_text][vc_single_image image=\"63497\" img_size=\"full\"][vc_column_text css_animation=\"none\"]In reality, it is very complicated for a single designer to propose 3 qualitative and really different tracks. Often he will iterate on a few ideas, then focus on the one that seems the most relevant, which he will then put forward. On the other hand, in an agency, as at Graph\u00e9ine, team collaboration offers the guarantee of a wide creative spectrum, allowing the client to have a real choice.<\/p>\n

This is where the client usually asks to mix the tracks. While this kind of idea usually seems prohibitive to creatives, it's not totally idiotic from a triangulation perspective. You just shouldn't take this willingness to mix ideas literally, but retain the client's willingness to locate elsewhere in the triangle. It's up to the creative to determine this positioning more precisely, even if it means revising his ideas in depth.[\/vc_column_text][vc_separator][vc_column_text]\n

Make your choice!<\/h2>\n

Although none of these leads were chosen by the client, we are curious to know your opinion. Please feel free to comment on which of the reasearch you think is the most relevant. :-)[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"

Visual identity project (not selected) for the communication school “Sup de Com”.
\nComplete presentation of the strategic and creative approach.<\/p>\n","protected":false},"author":55,"featured_media":63466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1768],"tags":[10492,10493,10494,10495,10496],"class_list":["post-63502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-agency","tag-communication-en","tag-ecole-en","tag-enseignement-en","tag-etudiants-en","tag-school-en"],"yoast_head":"\nVisual identity project for Sup de com - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Visual identity project (not selected) for the communication school "Sup de Com". Complete presentation of the strategic and creative approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual identity project for Sup de com\" \/>\n<meta property=\"og:description\" content=\"Visual identity project (not selected) for the communication school "Sup de Com". Complete presentation of the strategic and creative approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rabiot.mathias\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T09:18:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-04T13:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=2280,height=1410,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias Rabiot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Rabiot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com\"},\"author\":{\"name\":\"Mathias Rabiot\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\"},\"headline\":\"Visual identity project for Sup de com\",\"datePublished\":\"2022-11-04T09:18:16+00:00\",\"dateModified\":\"2022-11-04T13:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com\"},\"wordCount\":1687,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg\",\"keywords\":[\"communication\",\"\u00e9cole\",\"enseignement\",\"\u00e9tudiants\",\"school\"],\"articleSection\":[\"News of the agency\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com\",\"url\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com\",\"name\":\"Visual identity project for Sup de com - Graph\u00e9ine\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg\",\"datePublished\":\"2022-11-04T09:18:16+00:00\",\"dateModified\":\"2022-11-04T13:48:26+00:00\",\"description\":\"Visual identity project (not selected) for the communication school \\\"Sup de Com\\\". Complete presentation of the strategic and creative approach.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg\",\"width\":2280,\"height\":1410,\"caption\":\"Identit\u00e9 visuelle sup-de-com\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\",\"name\":\"Mathias Rabiot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"caption\":\"Mathias Rabiot\"},\"description\":\"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.\",\"sameAs\":[\"https:\/\/www.grapheine.com\",\"https:\/\/www.facebook.com\/rabiot.mathias\",\"https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160\",\"https:\/\/x.com\/grapheine\",\"https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine\"],\"url\":\"https:\/\/www.grapheine.com\/en\/author\/mathias\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Visual identity project for Sup de com - Graph\u00e9ine","description":"Visual identity project (not selected) for the communication school \"Sup de Com\". Complete presentation of the strategic and creative approach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com","og_locale":"en_US","og_type":"article","og_title":"Visual identity project for Sup de com","og_description":"Visual identity project (not selected) for the communication school \"Sup de Com\". Complete presentation of the strategic and creative approach.","og_url":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_author":"https:\/\/www.facebook.com\/rabiot.mathias","article_published_time":"2022-11-04T09:18:16+00:00","article_modified_time":"2022-11-04T13:48:26+00:00","og_image":[{"width":2280,"height":1410,"url":"https:\/\/www.grapheine.com\/cdn-cgi\/image\/width=2280,height=1410,fit=crop,quality=85,format=auto,onerror=redirect,metadata=none\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg","type":"image\/jpeg"}],"author":"Mathias Rabiot","twitter_card":"summary_large_image","twitter_creator":"@grapheine","twitter_site":"@grapheine","twitter_misc":{"Written by":"Mathias Rabiot","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#article","isPartOf":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com"},"author":{"name":"Mathias Rabiot","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9"},"headline":"Visual identity project for Sup de com","datePublished":"2022-11-04T09:18:16+00:00","dateModified":"2022-11-04T13:48:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com"},"wordCount":1687,"commentCount":0,"publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg","keywords":["communication","\u00e9cole","enseignement","\u00e9tudiants","school"],"articleSection":["News of the agency"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com","url":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com","name":"Visual identity project for Sup de com - Graph\u00e9ine","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg","datePublished":"2022-11-04T09:18:16+00:00","dateModified":"2022-11-04T13:48:26+00:00","description":"Visual identity project (not selected) for the communication school \"Sup de Com\". Complete presentation of the strategic and creative approach.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/news-agency\/identity-visual-school-of-communication-sup-de-com#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg","width":2280,"height":1410,"caption":"Identit\u00e9 visuelle sup-de-com"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]},{"@type":"Person","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9","name":"Mathias Rabiot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","caption":"Mathias Rabiot"},"description":"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.","sameAs":["https:\/\/www.grapheine.com","https:\/\/www.facebook.com\/rabiot.mathias","https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160","https:\/\/x.com\/grapheine","https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine"],"url":"https:\/\/www.grapheine.com\/en\/author\/mathias"}]}},"jetpack_featured_media_url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2022\/11\/23-piste-3-ecole-communication-sup-de-com-mascotte.jpg","views":{"total":300,"cached_at":"","cached_date":1745833342},"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/63502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=63502"}],"version-history":[{"count":0,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/63502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/63466"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=63502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/categories?post=63502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/tags?post=63502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}