{"id":66873,"date":"2010-02-25T04:23:22","date_gmt":"2010-02-25T02:23:22","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/lart-pour-grandir"},"modified":"2023-06-14T14:46:47","modified_gmt":"2023-06-14T12:46:47","slug":"lart-pour-grandir","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/news-agency\/lart-pour-grandir","title":{"rendered":"A logotype for “L’Art pour Grandir” – Art education in Paris"},"content":{"rendered":"
Paris City Hall want to develop artistic education for all young Parisians, and to encourage them to visit cultural venues by bringing cultural establishments and schools closer together. The discovery of artistic practices by children and teenagers in various fields (theater, music, dance, public reading, museums...) is thus encouraged, through contact with works of art and cultural establishments.
\nWe were therefore asked to design the logo for this \"Art for Growing Up\" label, to identify all the actions undertaken within this framework.<\/p>\n
We were not selected, but here are our proposals...<\/p>\n
Its graphic simplicity and symbolic power make it a highly effective label for both the performing and visual arts.<\/p>\n<\/a>
\nProposal for a graphic (and typographic) symbol resulting from the ligature of the initials \"a\" for art and \"g\" for grow. This sign is similar to a spring or a sprout. Its purpose is to express the public's artistic awareness and curiosity, as well as the fantasy and freedom of thought that can challenge preconceived ideas about the artistic field.
\nThe scribbled line evokes the spontaneous gesture of creativity, while the composition of the typographic block in rounded, low-case type conveys a desire for accessibility. It's an invitation to \"bounce back\" from what you've learned, to go further and blossom...with Art!
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IDEA 2 : a head full of ideas<\/strong><\/h3>\n