{"id":66881,"date":"2010-03-08T11:30:35","date_gmt":"2010-03-08T10:30:35","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/nouveau-logo-marque-courir"},"modified":"2023-06-14T14:53:37","modified_gmt":"2023-06-14T12:53:37","slug":"new-logo-courir","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir","title":{"rendered":"Courir, a new logo in the process…"},"content":{"rendered":"

\"Courir\" sports brand revamps its logo<\/h2>\n

Research Studio Paris<\/strong> was given the task of creating a new visual identity for Courir<\/a>, the sports shoe retailer. Neville Brody's Paris-based team, already known for logos for the Salomon<\/a> brand and the Wat.tv website, worked from a typeface specially designed by the designer to create a new identity, which was then applied to the layout and ambience of the stores.<\/p>\n

\"Le<\/a>

The new courir logo<\/p><\/div>\n

So much for the futuristic rounded font, and bye-bye to the old logo, which represented an all-over painted C. The new logo, which is intended to be simpler and more impactful, was the basis for the work of Research Studio Paris, which developed the signage and all the new color and visual codes for the new store concept, owned by the Go Sport<\/a> group.<\/p>\n

To see this new identity in action, you'll have to visit the Courir store in the Rosny 2 shopping center, the pilot for this rejuvenation, this spring.<\/p>\n

\"courir_aa\"<\/a>

Before \/ After<\/p><\/div>\n

 <\/p>\n

Research Studio Paris<\/h2>\n

Nevil Brody is probably one of the most renowned art directors of his generation. In the 80s, 90s and 2000s, he shook things up and opened up new avenues for typography, particularly by revolutionizing the layout of cult magazines such as The Face, Arena and the famous Actuel magazine in France. In 1994, he founded Research Studios in London. His clients include Nike, Parco, British Airways, Swatch, The Guardian, Reuters, Salomon, Sony, Domus... the list is long and prestigious. In 2000, he opened Research Studios Paris in association with Lionel Massias, a former designer at the London studio.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sports shoe retailer Courir is changing its logo and the visual identity of its stores. A visual identity project designed by Research Studio Paris, the Paris-based team of the renowned Neville Brody.<\/p>\n","protected":false},"author":55,"featured_media":63919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1681],"tags":[10607,10608,10609,10003],"class_list":["post-66881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo-news","tag-chaussures-en","tag-courir-en","tag-nevil-brody-en","tag-sport-en"],"yoast_head":"\nIdentit\u00e9 visuelle de la marque de chaussures de sport "Courir"<\/title>\n<meta name=\"description\" content=\"Sports shoe retailer Courir is changing its logo and the visual identity of its stores. A visual identity project designed by Research Studio Paris, the Paris-based team of the renowned Neville Brody.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Courir, a new logo in the process...\" \/>\n<meta property=\"og:description\" content=\"Sports shoe retailer Courir is changing its logo and the visual identity of its stores. A visual identity project designed by Research Studio Paris, the Paris-based team of the renowned Neville Brody.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rabiot.mathias\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-08T10:30:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-14T12:53:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2280\" \/>\n\t<meta property=\"og:image:height\" content=\"1410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mathias Rabiot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Rabiot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir\"},\"author\":{\"name\":\"Mathias Rabiot\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\"},\"headline\":\"Courir, a new logo in the process…\",\"datePublished\":\"2010-03-08T10:30:35+00:00\",\"dateModified\":\"2023-06-14T12:53:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir\"},\"wordCount\":287,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg\",\"keywords\":[\"chaussures\",\"Courir\",\"nevil brody\",\"sport\"],\"articleSection\":[\"Logo news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir\",\"url\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir\",\"name\":\"Identit\u00e9 visuelle de la marque de chaussures de sport \\\"Courir\\\"\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg\",\"datePublished\":\"2010-03-08T10:30:35+00:00\",\"dateModified\":\"2023-06-14T12:53:37+00:00\",\"description\":\"Sports shoe retailer Courir is changing its logo and the visual identity of its stores. A visual identity project designed by Research Studio Paris, the Paris-based team of the renowned Neville Brody.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg\",\"width\":2280,\"height\":1410,\"caption\":\"cr\u00e9ation logotype courrir sport magasin\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\",\"name\":\"Mathias Rabiot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"caption\":\"Mathias Rabiot\"},\"description\":\"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.\",\"sameAs\":[\"https:\/\/www.grapheine.com\",\"https:\/\/www.facebook.com\/rabiot.mathias\",\"https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160\",\"https:\/\/x.com\/grapheine\",\"https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine\"],\"url\":\"https:\/\/www.grapheine.com\/en\/author\/mathias\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Identit\u00e9 visuelle de la marque de chaussures de sport \"Courir\"","description":"Sports shoe retailer Courir is changing its logo and the visual identity of its stores. A visual identity project designed by Research Studio Paris, the Paris-based team of the renowned Neville Brody.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir","og_locale":"en_US","og_type":"article","og_title":"Courir, a new logo in the process...","og_description":"Sports shoe retailer Courir is changing its logo and the visual identity of its stores. A visual identity project designed by Research Studio Paris, the Paris-based team of the renowned Neville Brody.","og_url":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_author":"https:\/\/www.facebook.com\/rabiot.mathias","article_published_time":"2010-03-08T10:30:35+00:00","article_modified_time":"2023-06-14T12:53:37+00:00","og_image":[{"width":2280,"height":1410,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg","type":"image\/jpeg"}],"author":"Mathias Rabiot","twitter_card":"summary_large_image","twitter_creator":"@grapheine","twitter_site":"@grapheine","twitter_misc":{"Written by":"Mathias Rabiot","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#article","isPartOf":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir"},"author":{"name":"Mathias Rabiot","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9"},"headline":"Courir, a new logo in the process…","datePublished":"2010-03-08T10:30:35+00:00","dateModified":"2023-06-14T12:53:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir"},"wordCount":287,"commentCount":0,"publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg","keywords":["chaussures","Courir","nevil brody","sport"],"articleSection":["Logo news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir","url":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir","name":"Identit\u00e9 visuelle de la marque de chaussures de sport \"Courir\"","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg","datePublished":"2010-03-08T10:30:35+00:00","dateModified":"2023-06-14T12:53:37+00:00","description":"Sports shoe retailer Courir is changing its logo and the visual identity of its stores. A visual identity project designed by Research Studio Paris, the Paris-based team of the renowned Neville Brody.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/logo-news\/new-logo-courir#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg","width":2280,"height":1410,"caption":"cr\u00e9ation logotype courrir sport magasin"},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]},{"@type":"Person","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9","name":"Mathias Rabiot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","caption":"Mathias Rabiot"},"description":"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.","sameAs":["https:\/\/www.grapheine.com","https:\/\/www.facebook.com\/rabiot.mathias","https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160","https:\/\/x.com\/grapheine","https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine"],"url":"https:\/\/www.grapheine.com\/en\/author\/mathias"}]}},"jetpack_featured_media_url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2010\/03\/logo-courrir-shop-sport.jpg","views":{"total":73,"cached_at":"","cached_date":1745833451},"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/66881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=66881"}],"version-history":[{"count":0,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/66881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/63919"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=66881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/categories?post=66881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/tags?post=66881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}