{"id":66927,"date":"2010-11-16T15:19:26","date_gmt":"2010-11-16T13:19:26","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/creation-typographique-paris-metropole"},"modified":"2023-06-14T10:40:00","modified_gmt":"2023-06-14T08:40:00","slug":"typographic-creation-metropolis-paris","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/news-agency\/typographic-creation-metropolis-paris","title":{"rendered":"typographic creation metropolis Paris"},"content":{"rendered":"
A few weeks ago, we took part in a consultation launched by Paris M\u00e9tropole (a group of local authorities working together to find solutions to the social, economic and environmental challenges facing their shared territory). The project involved reinforcing the visual identity we had created for them with a graphic charter that could be used for the communication and signage of an exhibition, the creation of its catalog, the execution of their brochures and annual reports, as well as the redesign of their website. Phew, just that!<\/p>\n It's not easy to launch into a (non-compensated) tender on this scale, especially with a client we thought we had already won. Given the short time we had to submit our project, we decided to propose a cross-functional tool, something that would respond to this multi-media visual identity issue, while at the same time ensuring a link with the work we had already done with the logotype, and reassuring the client of the relevance of our proposal. We really wanted to develop and manage the image we had created ourselves, but as you can imagine, it didn't turn out exactly as we had hoped.<\/p>\n Visualization of the new typographic design<\/p>\n Paris M\u00e9tropole\" typeface<\/a><\/p>\n
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\nThis is a unicase typeface with a pronounced boldness. It is designed for titles, intertitles, verbatims and signage (signposting, exhibitions, etc.).<\/p>\n