{"id":66944,"date":"2012-03-27T09:55:03","date_gmt":"2012-03-27T07:55:03","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/la-mort-du-minimalisme-less-is-more"},"modified":"2023-06-19T15:53:35","modified_gmt":"2023-06-19T13:53:35","slug":"minimalism-is-dead-less-is-more","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more","title":{"rendered":"Minimalism is dead !"},"content":{"rendered":"

\"less-is-more\"<\/a><\/p>\n

Less is more<\/span>
\nLaisse, c'est mort !\u00a0(Let, thats out)<\/span><\/span><\/h3>\n

In graphic design, as in architecture, we've been oscillating for centuries between two paths... purism or overload (cf: Flat design or Skeumorphism!<\/a>). While these paths may seem unpredictable, there's one constant: the path of overload is long and progressive, while the \"minimalist\" path is much faster and more brutal!
\nEverything suggests that, as time goes by, things become \"loaded\" with memories, accumulating layers of make-up until they become pompous, just before abruptly reverting to minimalism.<\/p>\n

Didn't we go from primitive Gothic, to classical Gothic, then flamboyant Gothic, before abruptly moving on to Renaissance style, taking up the stripped-down canons of antiquity? ... then the story continues, with the Renaissance style gradually turning to Baroque... and even worse, Rococo... before suddenly moving on to the Classical style (which, compared to Rococo, looks as naked as a worm!)... neoclassical architecture [...] Victorian, Art Nouveau... then another break with the Modern movement in the 20s and 30s! ...<\/p>\n

In short, in typography the story must be much the same... Greek capitals, then Roman uncials, Carolinian minuscules, then illuminated Gothic... a sudden break with Italian humanists... Garamond... Baskerville... Didot... Walbaum... and a new break with P. Renner's Futura around 1927...<\/p>\n

It's perhaps simplistic reasoning... but given the decorative tendency of current graphic design... we can only hope for the arrival of a new era in which uncluttered graphic design regains its letters of nobility...
\nIn the meantime, Mies van der Rohe's official translator is turning in his grave (but, is he dead?)... minimalism is dead... long live minimalism!<\/p>\n

\"Logo<\/a><\/p>\n

March 27th, 2012 :<\/strong> I'm taking advantage of Ludwig Mies van der Rohe's birthday to bring up this article on the idea of initially published in 2008... Thank you Google for your Mies van der Rohe doodle!<\/p>\n","protected":false},"excerpt":{"rendered":"

Less is more, or “laisse, c’est mort” ?
\nIn graphic design, as in architecture, we’ve been oscillating for centuries between two paths… minimalism or baroque… simplicity or visual overload.<\/p>\n","protected":false},"author":55,"featured_media":17539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[646],"tags":[10643,661,9659,1066,10424],"yoast_head":"\nLess is more ou la mort du minimalisme dans le graphisme.<\/title>\n<meta name=\"description\" content=\"Less is more, or "laisse, c'est mort" ? In graphic design, as in architecture, we've been oscillating for centuries between two paths... minimalism or baroque... simplicity or visual overload.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minimalism is dead !\" \/>\n<meta property=\"og:description\" content=\"Less is more, or "laisse, c'est mort" ? In graphic design, as in architecture, we've been oscillating for centuries between two paths... minimalism or baroque... simplicity or visual overload.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more\" \/>\n<meta property=\"og:site_name\" content=\"Graph\u00e9ine - Agence de communication Paris Lyon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/grapheine\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rabiot.mathias\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-27T07:55:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-19T13:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Mathias Rabiot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@grapheine\" \/>\n<meta name=\"twitter:site\" content=\"@grapheine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathias Rabiot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more\"},\"author\":{\"name\":\"Mathias Rabiot\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\"},\"headline\":\"Minimalism is dead !\",\"datePublished\":\"2012-03-27T07:55:03+00:00\",\"dateModified\":\"2023-06-19T13:53:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more\"},\"wordCount\":305,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif\",\"keywords\":[\"less is more\",\"minimal\",\"minimalisme\",\"publicit\u00e9\",\"s\u00e9miologie\"],\"articleSection\":[\"Insights on graphic design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more\",\"url\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more\",\"name\":\"Less is more ou la mort du minimalisme dans le graphisme.\",\"isPartOf\":{\"@id\":\"https:\/\/www.grapheine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif\",\"datePublished\":\"2012-03-27T07:55:03+00:00\",\"dateModified\":\"2023-06-19T13:53:35+00:00\",\"description\":\"Less is more, or \\\"laisse, c'est mort\\\" ? In graphic design, as in architecture, we've been oscillating for centuries between two paths... minimalism or baroque... simplicity or visual overload.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif\",\"width\":1950,\"height\":1200},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.grapheine.com\/#website\",\"url\":\"https:\/\/www.grapheine.com\/\",\"name\":\"Graph\u00e9ine - Agence de communication Paris Lyon\",\"description\":\"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities\",\"publisher\":{\"@id\":\"https:\/\/www.grapheine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.grapheine.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.grapheine.com\/#organization\",\"name\":\"Graph\u00e9ine\",\"url\":\"https:\/\/www.grapheine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"contentUrl\":\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif\",\"width\":200,\"height\":200,\"caption\":\"Graph\u00e9ine\"},\"image\":{\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/grapheine\",\"https:\/\/x.com\/grapheine\",\"https:\/\/www.instagram.com\/grapheine_branding\",\"https:\/\/www.linkedin.com\/company\/grapheine\",\"https:\/\/www.pinterest.fr\/grapheine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9\",\"name\":\"Mathias Rabiot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g\",\"caption\":\"Mathias Rabiot\"},\"description\":\"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.\",\"sameAs\":[\"https:\/\/www.grapheine.com\",\"https:\/\/www.facebook.com\/rabiot.mathias\",\"https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160\",\"https:\/\/x.com\/grapheine\",\"https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine\"],\"url\":\"https:\/\/www.grapheine.com\/en\/author\/mathias\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Less is more ou la mort du minimalisme dans le graphisme.","description":"Less is more, or \"laisse, c'est mort\" ? In graphic design, as in architecture, we've been oscillating for centuries between two paths... minimalism or baroque... simplicity or visual overload.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more","og_locale":"en_US","og_type":"article","og_title":"Minimalism is dead !","og_description":"Less is more, or \"laisse, c'est mort\" ? In graphic design, as in architecture, we've been oscillating for centuries between two paths... minimalism or baroque... simplicity or visual overload.","og_url":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more","og_site_name":"Graph\u00e9ine - Agence de communication Paris Lyon","article_publisher":"https:\/\/facebook.com\/grapheine","article_author":"https:\/\/www.facebook.com\/rabiot.mathias","article_published_time":"2012-03-27T07:55:03+00:00","article_modified_time":"2023-06-19T13:53:35+00:00","og_image":[{"width":1950,"height":1200,"url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif","type":"image\/gif"}],"author":"Mathias Rabiot","twitter_card":"summary_large_image","twitter_creator":"@grapheine","twitter_site":"@grapheine","twitter_misc":{"Written by":"Mathias Rabiot","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#article","isPartOf":{"@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more"},"author":{"name":"Mathias Rabiot","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9"},"headline":"Minimalism is dead !","datePublished":"2012-03-27T07:55:03+00:00","dateModified":"2023-06-19T13:53:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more"},"wordCount":305,"commentCount":0,"publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif","keywords":["less is more","minimal","minimalisme","publicit\u00e9","s\u00e9miologie"],"articleSection":["Insights on graphic design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more","url":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more","name":"Less is more ou la mort du minimalisme dans le graphisme.","isPartOf":{"@id":"https:\/\/www.grapheine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage"},"image":{"@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage"},"thumbnailUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif","datePublished":"2012-03-27T07:55:03+00:00","dateModified":"2023-06-19T13:53:35+00:00","description":"Less is more, or \"laisse, c'est mort\" ? In graphic design, as in architecture, we've been oscillating for centuries between two paths... minimalism or baroque... simplicity or visual overload.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/minimalism-is-dead-less-is-more#primaryimage","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif","width":1950,"height":1200},{"@type":"WebSite","@id":"https:\/\/www.grapheine.com\/#website","url":"https:\/\/www.grapheine.com\/","name":"Graph\u00e9ine - Agence de communication Paris Lyon","description":"Graph\u00e9ine is a branding agency in Paris and Lyon specializing in the creation of creative visual identities","publisher":{"@id":"https:\/\/www.grapheine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.grapheine.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.grapheine.com\/#organization","name":"Graph\u00e9ine","url":"https:\/\/www.grapheine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","contentUrl":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2014\/12\/pills-200px.gif","width":200,"height":200,"caption":"Graph\u00e9ine"},"image":{"@id":"https:\/\/www.grapheine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/grapheine","https:\/\/x.com\/grapheine","https:\/\/www.instagram.com\/grapheine_branding","https:\/\/www.linkedin.com\/company\/grapheine","https:\/\/www.pinterest.fr\/grapheine"]},{"@type":"Person","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/29e03c94d95f96b5f1d533e68a51aac9","name":"Mathias Rabiot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.grapheine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80b4f9aa85683ac2013abcb10bc6c74c?s=96&d=mm&r=g","caption":"Mathias Rabiot"},"description":"Passionn\u00e9 de design, j'ai co-fond\u00e9 l'agence Graph\u00e9ine en 2002 avec J\u00e9r\u00e9mie, mon complice de l\u2019\u00c9cole Duperr\u00e9. Humaniste, je crois en l\u2019\u00e9motion et aux valeurs v\u00e9hicul\u00e9es par un graphisme accessible, joyeux et \u00e9pur\u00e9. J'ai particip\u00e9 \u00e0 la r\u00e9daction de plus de 600 articles traitant de design et de culture visuelle sur le blog de l'agence. En particulier, la rubrique Histoire du Graphisme, o\u00f9 j'ai \u00e9crit une trentaine des biographies de grands noms du graphisme.","sameAs":["https:\/\/www.grapheine.com","https:\/\/www.facebook.com\/rabiot.mathias","https:\/\/www.linkedin.com\/in\/mathias-rabiot-014882160","https:\/\/x.com\/grapheine","https:\/\/fr.wikipedia.org\/wiki\/Graph\u00e9ine"],"url":"https:\/\/www.grapheine.com\/en\/author\/mathias"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.grapheine.com\/wp-content\/uploads\/2012\/03\/less-is-more.gif","views":{"total":28,"cached_at":"","cached_date":1715092731},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/66944"}],"collection":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/comments?post=66944"}],"version-history":[{"count":0,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/posts\/66944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media\/17539"}],"wp:attachment":[{"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/media?parent=66944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/categories?post=66944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grapheine.com\/en\/wp-json\/wp\/v2\/tags?post=66944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}