{"id":67946,"date":"2018-09-13T00:43:28","date_gmt":"2018-09-12T22:43:28","guid":{"rendered":"https:\/\/www.grapheine.com\/?p=67946"},"modified":"2023-09-13T00:55:27","modified_gmt":"2023-09-12T22:55:27","slug":"garamond-corpvs","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/graphic-design-en\/garamond-corpvs","title":{"rendered":"Garamond Corpvs a corp alphabet"},"content":{"rendered":"<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/W-garamond-corpvs.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-30103\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/W-garamond-corpvs-800x493.jpg\" alt=\"typo-dessinee\" width=\"800\" height=\"493\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/W-garamond-corpvs-800x493.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/W-garamond-corpvs-768x473.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/W-garamond-corpvs-300x184.jpg 300w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/W-garamond-corpvs.jpg 1418w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/titre-garamond-corpvs.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30097 size-medium\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/titre-garamond-corpvs-800x69.jpg\" alt=\"Garamond-Corpvs\" width=\"800\" height=\"69\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/titre-garamond-corpvs-800x69.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/titre-garamond-corpvs-768x66.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/titre-garamond-corpvs.jpg 850w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Typography that works<\/h2>\n<p>Fascinated by <strong>typography and anatomy<\/strong>, Swedish artist Bj\u00f6rn Johansson dissected Garamond typefaces to create a bold, bony alphabet.<br \/>\nPresented on <a href=\"https:\/\/www.behance.net\/gallery\/58907475\/Garamond-Corpvs\" target=\"_blank\" rel=\"noopener\">Behance<\/a> and promoted on the <a href=\"https:\/\/www.kickstarter.com\/projects\/garamondcorpvs\/garamond-corpvs-handmade-screenprinted-posters?ref=5tvj85\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a> platform, the letters and posters were offered for sale and then specially screen-printed in limited editions. The project proved a great success, as the artist exceeded his target and raised 9 100 dollars<\/p>\n<p>Bj\u00f6rn has pushed his study of skeletons and bones to the point where the joints of certain letters are \"functional\" to tip the character into italics, like real imaginary \"bodies\". He also studied certain vertebrae by making clay models.<\/p>\n<p><iframe loading=\"lazy\" title=\"Garamond Corpvs: Kickstarter\" src=\"https:\/\/player.vimeo.com\/video\/237552692?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Garamond-Corpvs-Bj\u00f6rn-Johansson-nonagon-style-n9s-typography-screenprint-anatomy-interior-design-close-up-1w.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30099 size-medium\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Garamond-Corpvs-Bj\u00f6rn-Johansson-nonagon-style-n9s-typography-screenprint-anatomy-interior-design-close-up-1w-800x492.jpg\" alt=\"typo-anatomie\" width=\"800\" height=\"492\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Garamond-Corpvs-Bj\u00f6rn-Johansson-nonagon-style-n9s-typography-screenprint-anatomy-interior-design-close-up-2w.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30100 size-medium\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Garamond-Corpvs-Bj\u00f6rn-Johansson-nonagon-style-n9s-typography-screenprint-anatomy-interior-design-close-up-2w-800x492.jpg\" alt=\"typo-anatomie\" width=\"800\" height=\"492\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/02\/garamond-coprus-2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30499\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/02\/garamond-coprus-2.gif\" alt=\"\" width=\"1196\" height=\"594\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Garamond-Corpvs-Bj\u00f6rn-Johansson-specimen-detail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-30116\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Garamond-Corpvs-Bj\u00f6rn-Johansson-specimen-detail-800x232.jpg\" alt=\"\" width=\"800\" height=\"232\" \/><\/a><\/p>\n<h2>Body harmony<\/h2>\n<p>Bj\u00f6rn first became interested in the anatomy of letters when he discovered the work of Geoffroy Tory (16th century). Royal printer to Fran\u00e7ois I\u1d49\u02b3, and book craftsman with a passion for all areas of publishing, <strong>Tory revolutionized the rules and usages of the French language<\/strong>. He analyzed and studied Antique - or Roman - letters to make them the standard for printed French, and developed the <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Diacritique\" target=\"_blank\" rel=\"noopener\">diacritique<\/a> system of typographical signs: accents, cedillas and apostrophes.<\/p>\n<p>Inspired by his contemporaries D\u00fcrer and Leonardo da Vinci, to whom we owe a great deal of research on the human body, he developed ideal alphabets inspired by Nature's proportions, which he brought together in his study <a href=\"http:\/\/xtf.bvh.univ-tours.fr\/xtf\/view?docId=tei\/B410186201_I65\/B410186201_I65_tei.xml&amp;doc.view=mosaique;\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Champ Fleury<\/span><\/a> (pages illustrated below). Each letter is set in harmonious proportions drawn from the human body or living matter, like the letters O and A, which of course recall Da Vinci's <strong>Vitruvian man<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-Tory.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30112 size-medium\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-Tory-800x615.jpg\" alt=\"champ-fleury\" width=\"800\" height=\"615\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-Tory-800x615.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-Tory-768x590.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-Tory-1562x1200.jpg 1562w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-Tory.jpg 1950w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30113 size-medium\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/champ-fleury-2-800x606.jpg\" alt=\"champ-fleury\" width=\"800\" height=\"606\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/champ-fleury-2-800x606.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/champ-fleury-2-768x582.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/champ-fleury-2.jpg 850w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-TORY-alph.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30111 size-medium\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-TORY-alph-800x775.jpg\" alt=\"champ-fleury\" width=\"800\" height=\"775\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-TORY-alph-800x775.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-TORY-alph-768x744.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-TORY-alph-1239x1200.jpg 1239w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-TORY-alph-30x30.jpg 30w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-TORY-alph.jpg 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Da_Vinci_Vitruve_Luc_Viatour-visage.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30098 size-medium\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Da_Vinci_Vitruve_Luc_Viatour-visage-800x262.jpg\" alt=\"Garamond-Corpvs\" width=\"800\" height=\"262\" srcset=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Da_Vinci_Vitruve_Luc_Viatour-visage-800x262.jpg 800w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Da_Vinci_Vitruve_Luc_Viatour-visage-768x251.jpg 768w, https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/Da_Vinci_Vitruve_Luc_Viatour-visage.jpg 1950w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>The influence of harmony in all things comes from the master builder Vitruvius, whose architectural treatise De Architectura is at the origin of the classical conception of architecture, which asserts that a structure must unite the three qualities <strong>\"firmitas, utilitas, venustas\"<\/strong> (what, you don't speak Latin?) i.e. be perennial, useful and beautiful.<\/p>\n<p>And to complete the circle, the engraver <a href=\"http:\/\/indexgrafik.fr\/claude-garamont\/\" target=\"_blank\" rel=\"noopener\">Claude Garamont<\/a> - who created the Garamond typeface - followed Geoffroy Tory's precepts and drew inspiration from them. It's this proportioned, architectural typography that Johansson articulates in his <strong>Garamond Corpvs<\/strong> project.<\/p>\n<p>Johansson -&gt; Garamont -&gt; Tory -&gt; Da Vinci -&gt; Vitruvius. It all fits together.<\/p>\n<p>We leave you with a G for... Graph\u00e9ine of course!<\/p>\n<p><a href=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-garamond-corpvs.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30117\" src=\"https:\/\/www.grapheine.com\/wp-content\/uploads\/2018\/01\/G-garamond-corpvs.gif\" alt=\"Garamond-Corpvs\" width=\"800\" height=\"600\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Sources<\/span> :<br \/>\n<a href=\"http:\/\/musee-renaissance.fr\/sites\/musee-renaissance.fr\/files\/cp_tory_02_03_11_rv.pdf\" target=\"_blank\" rel=\"noopener\">Mus\u00e9e de la Renaissance, DP de l'exposition Tury<\/a><br \/>\n<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Vitruve\" target=\"_blank\" rel=\"noopener\">Vitruve<\/a><br \/>\n<a href=\"http:\/\/xtf.bvh.univ-tours.fr\/xtf\/view?docId=tei\/B410186201_I65\/B410186201_I65_tei.xml&amp;doc.view=mosaique;\" target=\"_blank\" rel=\"noopener\">Champ Fleury<\/a><br \/>\n<a href=\"https:\/\/nonagon.style\/garamond-corpvs-bjorn-johansson-typography-anatomy\/\" target=\"_blank\" rel=\"noopener\">Interview de Johansson<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passionate about typography and anatomy, Swedish artist Bj\u00f6rn Johansson has dissected Garamond typefaces to create a bony alphabet. From Tory to Vitruvius, letters take shape.<\/p>\n","protected":false},"author":55,"featured_media":57691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[646],"tags":[],"class_list":["post-67946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Garamond Corpvs a corp alphabet - Graph\u00e9ine<\/title>\n<meta name=\"description\" content=\"Passionate about typography and anatomy, Swedish artist Bj\u00f6rn Johansson has dissected Garamond typefaces to create a bony alphabet. 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