{"id":69852,"date":"2023-12-15T09:05:34","date_gmt":"2023-12-15T08:05:34","guid":{"rendered":"https:\/\/www.grapheine.com\/graphic-design-en\/logo-onu-montee-eaux-rechauffement-climatique"},"modified":"2023-12-18T09:35:20","modified_gmt":"2023-12-18T08:35:20","slug":"un-logo-takes-on-water-climate-change","status":"publish","type":"post","link":"https:\/\/www.grapheine.com\/en\/logo-news\/un-logo-takes-on-water-climate-change","title":{"rendered":"The UN logo takes on water during COP28"},"content":{"rendered":"
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Almost seventy-seven years after the creation of the UN, and in the context of COP28, two Norwegian designers spontaneously proposed a new UN logo, taking into account the rising sea levels on the world map<\/strong> and the future disappearance of many lands and coasts.<\/p>\n We wanted to take a closer look at this impactful graphic project, which not only moves the lines, but also aims to visually \"show that these scenarios are not distant hypotheses, but the reality of the near future<\/strong>\".<\/p>\n At the end of the Second World War, several states joined forces to create the UN, an international institution aimed at resolving international conflicts and promoting peace. After several unofficial versions, the UN logo<\/a> was approved in 1947: a map of the world visible from the North Pole, surrounded by two olive branches, a symbol of peace.<\/strong> The background colour was \"Stettinius Blue\" (in honour of Edward Stettinius, Jr., head of the American delegation), a blue never before used by member countries. This pale blue soon became known as \"UN blue\".<\/p>\n The UN logo may have remained unchanged since its creation, but the map of the world is destined to undergo profound changes. Almost 77 years on, and to coincide with COP28<\/a> (which focuses on the need to move away from fossil fuels), two Norwegian designers from the Publicis agency, Ole Andreas Finseth and Thale Riiser, wanted to redesign a new UN logo to raise awareness of the phenomenon of rising sea levels linked to climate change.<\/strong> The Climate Changed logo<\/a>, a fictitious graphic scenario that is spontaneous and has no direct client, aims to get the political opinion of those involved in COP28 to react by redrawing the coasts as they could be submerged by 2100, according to UN scientific data.<\/p>\nThe UN logo, a flag for peace<\/h2>\n
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A new logo for a new world<\/h2>\n
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The UN's new fictitious logo, proposed by two Norwegian graphic designers<\/span><\/p>\n