Olivet is a town of 20,000 inhabitants, located near Orléans, France. We built our proposal of visual identity (that wasn't selected by the client) on the geographical situation and the proximity to the Loiret river, which draws the identity of the city.
Winding through the city, the Loiret shapes up the image of a city connected to nature, offering a neat and pleasant living environment. We also wanted to find a balance between contemporary graphic design and the elegance inherent to the city, its history and way of life.
The childish simplicity of this drawing invites to dream ; the asymmetry of the curves brings life and movement, while the typographic choice brings elegance.