Graphéine supports brands that are keen to make design a driver of social and economic transformation, helping them meet the challenges of tomorrow.
We believe that a brand is a powerful tool for creating fresh narratives, uniting imaginations and shaping desirable futures.
To mark its 150th anniversary, the Institut Catholique de Paris is updating its visual identity. This redesign is intended to bring its campuses together, affirm its uniqueness, and adapt a historic brand to contemporary uses.
A dynamic UT monogram and a colour palette inspired by Toulouse, the “Pink City”, embody a university rooted in its territory and looking to the future.
Album cover for “Time To See The Light” by the Adrien Varachaud Quartet, featuring Archie Shepp. A design inspired by the great graphic tradition of jazz and Blue Note covers, carried by the photographs of Philippe Lévy-Stab.
Every year, the Fondation pour le Logement organises ‘Sète à Toi’, a charity holiday programme for people living in extremely precarious circumstances or who are homeless. More than 350 participants come to enjoy a week of socialising and sport by the sea. Our task was to design the visual identity for the programme.
For La Boîte à Café, Graphéine designed a warm and evolving visual identity inspired by the unique atmosphere of this iconic neighborhood café in Lyon. Built around the circular shape of Place du Forez and brought to life by a playful pigeon character, the identity celebrates everyday encounters, conversation, and local culture.
For E-city, a research programme dedicated to exploring the connections between health, cities and the environment, Graphéine designed a modular and dynamic visual identity. A graphic language inspired by data, territories and their interactions, giving visual form to the complexity of health in urban environments.
Making brand design a driver of social and economic transformation to meet the challenges of tomorrow.
For 25 years, in Paris and Lyon, our designers—each with scintillating educational backgrounds, diverse professional paths, who share a common passion for imagery—are here to accompany you in creating the best brand strategies and designs.
Our goal is to make your brand visible, legible and desirable. To achieve this, we are eager to understand complexity, craft simple strategies and come up with original, agile and sustainable solutions.
On Thursday, February 5, we celebrated Graphéine’s 25th anniversary at the Campus de la Fonderie de l’Image in Bagnolet.
Fonderie Club session with Jérémie Fesson, creative director and co-founder of the Graphéine agency, devoted to a highly topical subject: custom typography.
SémioLogika, a new approach to semiological study in a series of lectures that will decipher contemporary advertising.
In La Survivance / The Temptation of the Gaze, François Chevret presents an in-depth interview with Graphéine. Jérémie Fesson and Mathias Rabiot trace the evolution of the collective into a committed brand design agency, guided by ethics, pedagogy, and brand strategy.
The essence of design is to respond to a constraint and to create in the most efficient way possible. Sometimes, however, constraints do not come from the client but from a shortage of raw materials. War leads to numerous shortages, from wood during the world wars to the current shortage of gasoline, the industry has had to—and has been able to—adapt to reinvent the aesthetics and functionality of everyday objects.
What if a building were conceived as a brand? Matthieu Bernard reflects on the evolution of real estate marketing, where identity, storytelling and emotion are turning buildings into genuine experiences.
Celebrities are a marketing product that can be manufactured or natural. Let’s take a closer look at celebrities’ personal branding and how they build their image or become icons, from Taylor Swift to Jul, via Marilyn. FIFA is removing logos, but making them more visible
Before words, there were drawings, then symbols. From Sumerian ideograms to emojis, humankind has constantly devised ways to communicate beyond the confines of language. Here are some of the most ingenious attempts to create a universal language.
