Insights
on graphic
design, art,
and more...

Mascots, those soft, slightly silly characters, are nothing new. Here's a look at their origins, from Antiquity to Japan.
Y2K, the trend of the 2000s, is back. Embodying an already retro future, its iridescent reflections shake up digital codes.
From founders' surnames to initials and acronyms, brand names have always oscillated between abstraction and familiarity.
Ambigrams, visual and symmetrical puns, have mysterious origins and are used today in logos and art.
In Iran, Mahsa Amini died for a lock of hair poorly concealed behind her headscarf, giving rise to a massive protest movement against the mullahs' regime. The gesture of a severed lock of hair becoming the symbol of this struggle gives us the opportunity to look back at the many
Resourceful and itinerant, the hobos developed a secret language system, doomed to disappear, to leave clues for their fellow hobos.
The organizers have unveiled the new Olympics pictograms of the Paris 2024 Games, which totally lose us.
The UK Postal Service presents the new stamp of King Charles III, a very sober portrait without a crown, a very symbolic first for the British crown!
The stones of the French Museum of Natural History design patterns and natural landscapes, fascinating mineral creations of millions of years.
The first writings were drawings, and universal languages have always used images to communicate.
The strategy of "RGB-First": Reflection on the colorimetric chain RGB / CMYK in print and digital communication.
Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?
When artists are the users of an exclusive color, one may wonder if it is the color or its symbolism that unleashes the passions.
Avoid broken links in indesign or illustrator when working on documents shared with colleagues in a drive or dropbox.
We are entering the "time of the tribes". Let's discover the impact of this post-modernity for the logos and visual identities of brands and companies.
Who controls the memes controls the universe! Analysis of the meme phenomenon, comparison with the stakes of brands and analysis of the impacts on political communication.
Si les imprimeurs ont souvent fait des couilles, elles ne datent pas d'hier. Coquilles et ortografe ne sont pas qu'une affaire de correcteurs.
Product placement in movies is sometimes irritating, funny or totally fictitious. Brands from movies sometimes even come to life.
How to see more clearly in the typographic classification and which tools allow to choose and recognize the typographies?
How to optimize and boost your creativity: techniques to be here and now and dive into flow, an optimal state of consciousness.
What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.
Stress impacts our creativity. How do we perceive time and how does it affect creativity in our brain?
Flat out again at work... In a hurry, rushed by time and overwhelmed until last minute. But what does the expression "charrette" mean anyway?
Tutorial on how to create a layout grid in Illustrator.
Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants...
How to make millions of voters, 50% of whom are illiterate, vote? India offers visual political logos that are out of the ordinary.
To understand cowboys' branding system, it is necessary to look at the hot-branding of cattle, and artists' monograms.
In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet...
Imagine a silent language, without letters or words, for non-humans. In front of your eyes, the yerkish, a language for communicating with monkeys, takes shape.
Bizarre as well as strange, the Unicode language aims to collect and preserve writings... by standardizing them.
A furtive glimpse of some of the techniques used in the early days of colour photography, from the Lumière brothers to Louis Dufay, the forgotten inventor.
If Louis Dufay's name has fallen into oblivion, one of his inventions will be remembered: the heliophore, the kinetic paper that shone in the 60s.
Let's discover hybrid images and see how neuroscience can help us better understand our "gaze".
Why and how anti-feminicide collages, through their "graphic charter" as simple as it is powerful, have opened a wide breach in the public debate. An opportunity to try to untangle how the "branding of a social movement" differs from the "classic branding of brands".
Used mechanically and out of context, certain typographies convey cultural stereotypes. We call them "stereotypographies".
Discover 3 commercial entertainment operations that goes off the beaten track! A floating garden, a giant participatory fresco or a giant ball pool!
Le MoMa est un musée incontournable et son logotype est devenu une référence de l'identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.
Times Newer Roman is 10% more bulky than its Times New Roman equivalent! A typeface for cheating!
No mercy for Juste un Clou, the luxury bracelet that makes our skin crawl. From the 70s to today, a look at the evolution of the world of luxury.
Get out and create in and with nature, that's what land artists do. Here's a brief overview of land art, to get some fresh air.
With the superpowers found in this medicinal plant, cannabis is gradually freeing itself from the codes of the high kingdom. History and analysis.
Passionate about typography and anatomy, Swedish artist Björn Johansson has dissected Garamond typefaces to create a bony alphabet. From Tory to Vitruvius, letters take shape.
Robida, Verne, Schuiten... Here is an overview of the representations of writers, draughtsmen, scriptwriters and architects who have contributed to dreaming of the city of the future in a utopian impulse, or to underline its limits.
The graphic designer and illustrator Josh Ln had fun imagining "super-hiéroglyphs". Totally influenced by geek culture, he offers us a uchronic and eccentric reinterpretation of Egyptian history.
The Brand New Conference is an annual 2-day event that brings together the crème de la crème of influential graphic designers and during which brand identity and logos are discussed. An American-style must-have led by a couple of designers who create a new identity for each edition.
It's an article about advertising screens, attention-grabbing ecology, JC Decaux, cheap stares... and above all these "Local Advertising Regulations" that are being voted on just about everywhere in France, and against which each of us can take action !
Advertising sometimes offers us UFOs that seem to escape simple marketing specifications to project us towards an unexpected elsewhere. Here's an analysis of the symbolic mystery of Chanel's latest Chance perfume ad, directed by Jean-Paul Goude in 2016.
De l'art imberbe à Freud, en passant par les règles bleues des publicités, le sexe féminin fait honte, surtout parce que l'on l'a tant caché. Le voici qui sort enfin de l'ombre et brise peu à peu les tabous.
With their modern, minimalist and lively identity, Railfreight's rail freight badges will leave their mark on the British transport landscape for a long time to come. So much so, in fact, that they have become designers' favorite trains!
For over 20 years, Gordon Young has been working on the border between art, graphic design and typography. To his credit, he has created dozens of art installations in public spaces, a forest of typographic trees, a wall of wishes in a school and this incredible Comedy Carpet in Blackpool!
Happy birthday Helvetica! The spanish studio Husmee has invited a selection of international studios to create a tribute poster to celebrate the 60 years of the creation of the famous typography.