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Campagne de communication adopte site de rencontre
"Adopte un mec" abandons its shopping cart and unveils its new logo: if women consume more, they devour! A look back at sexist ads.
Total has changed its name, with a new logo and a new identity: TotalEnergies. Is this a faded strategy to go green without denying its past?
What is a cult logo? Algeco, the leader in modular construction and a long-time client of Graphéine since the beginning of the agency, invited us to share our vision of their logotype. This article is an expanded version of the one published on January 2021 in the Algeco
New logo peugeot automobile
Peugeot reveals its new logo, a revival of the 1960 logo. An astonishing or worrying positioning? Here are a few insights.

Nouvelle identité visuelle de la CIA, avec un petit look de festival electro ou de série Netflix !
jemina packaging no more
From Uncle Ben's or Aunt Jemima's brand name history to Mammy's syrup, the racist packaging are sitting on a (pancake) powder keg.
Adventure begins with a creature, but not just any creature; the big bad Tyrannosaurus rex, known as T-rex. It alone has fueled our fascination with dinosaurs, generations after generations. No wonder it was Jurassic Park's top star: this bloodthirsty and wingless dragon-like lord did exist, after all. In
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.
nouveau logo magazine glamour

Tinder logo erreurs errors
8 errors are hidden in the Tinder logo! Can you find them? Here's a short and fun presentation of the tinder logo, where we'll not be tender.
The Duperré School changes its visual identity. A project designed by L'atelier Ouf ! and the Production Type foundry.
McDonlads turns over its logo for International Women's Rights Day... not sure it's really a feminist act!

BlaBlaCar, the European carpooling start-up bringing drivers and passengers together, is adorned with a new talking logo.
After 2 years of public competition, Russia unveils its new tourist logo to illustrate the country internationally. An identity with supremacist accents that tells the story of Russia.
A new visual identity for the Musée des Arts Décoratifs that becomes "MAD"... Fashion, Arts, Design!
The next World Chess Championship should please chess players... and Kamasutra fans. Here is the new identity of the World Chess, with a "hot" poster.
France Télévisions and all its channels are about to change their visual identity! A story of a dot. Period.
The new visual identity of Saint-Malo.
Bye bye red square from the Cité des sciences, glory to you for having rendered service to science and the graphic nation. Welcome to serious business...
Ebay reveals its new visual identity, with taste of already (too) seen! It's clean. It's corporate. But what the hell it's boring.
New visual identity for the Gaîté Lyrique, a nice logo to start 2017. Yorgo Tloupas, our hexagonal madmen has struck again!
Nouveau logo de Facebook... une typographie moins rigide mais original !
Presenting the new logo for restaurant "Quick". My first thoughts go immediately to the previous logo that has lived 22 years.
New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.
Presentation of the visual identity of the Louvre Abu Dhabi. When french interests meet petrodollars, it gives a beautiful logo!
As there is no smoke without brands, see why the cowboy firm tries to pack of cigarettes without logo.