This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.
Suite à l'invasion et la guerre en Ukraine, McDonald's s'est retiré de Russie. Ses 850 restaurants seront peu à peu repris par un millionnaire et proposeront les mêmes menus, sous un nouveau nom et un nouveau logo à la sauce russe.
At the beginning of January, the city and the department of Paris merged, the opportunity for the capital city to review its visual identity. Here is the analysis of this logo made by Carré Noir.
On the occasion of its annual congress, the French Communist Party (PCF) has just given itself a little present: "A new logo!" This is an event, since the previous logo dated from 1990. Let's decipher this logo.
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.
After 2 years of public competition, Russia unveils its new tourist logo to illustrate the country internationally. An identity with supremacist accents that tells the story of Russia.
Bye bye red square from the Cité des sciences, glory to you for having rendered service to science and the graphic nation. Welcome to serious business...