Logo : Peugeot vs Citroën vs Renault

You'd think this blog was all about car logos...
You'll think we're fixated on the Peugeot logo...
but never mind, I take the plunge...

In the space of three years, all three French automakers have overhauled their visual identities: Renault in 2007, Citroën in 2008, and Peugeot in 2009.

What a strange impression in the end: chrome, chrome and chrome...
When I think that some agencies had to sell them, for a lot of "kopeks", the guarantee of a dynamic, futuristic, reassuring new logo, and above all an "original" and "innovative" positioning in relation to its two other competitors... I'm... uh... I'm kidding... For example, Citroën's new chevrons were designed by an agency called "Landor". It must be a metaphor for the effect they have on their clients... 3 photoshop effects, a lot of bluff and hop hop we put the client to sleep...

To convince ourselves that they share the same genome, let's make some mixtures...

However, to relativize things, you have to remember that Citroën and Peugeot are part of the same PSA group, which could explain why the "T1000-style soft chrome in Terminator 3" effect is the same. And I'm not talking about typographic choices...

And as we risk being called unpatriotic, here's a list of chromed car logos. Can you find the few brands that haven't used this artifice ?
... And that's without mentioning the car logos composed of a circle (protective circle or wheel metaphor?). In short, without wishing to launch into a full-scale criticism of this or that logo, what I find regrettable is this standardization, which sadly results in the impoverishment of the signs that make up our graphic landscape.