2019
Campus Sup Ardenne
Naming and visual identity
Graphéine has worked with Ardenne Métropole and its partners in defining the name and creating the visual identity of its new university campus.
The development policy of this territory is focused on training and is reflected in the emergence of the "Campus Sup Ardenne", which is scheduled to open in September 2019. This project aims, on the one hand, to encourage the population to pursue their studies and, on the other hand, to attract more students from outside the urban area by developing a policy of reception, training and higher education.
For several months, we led co-creation workshops, mixing institutions, teachers and students, in order to define the positioning, create the name and visual identity of this campus. Here is the result of this work.
Naming concept
Creating a name is always a tricky project. At the end of the co-creation workshops, 4 names were proposed. "Campus Sup Ardenne" appeared to be the most relevant. The simple, playful and dynamic character of the prefix "Sup" evokes the idea of higher education, and the word "Super" can also be perceived as the optimistic and proactive spirit of the inhabitants of the territory. In the end, it is a name which values "higher education" in a global way, and which can easily be used to value institutions outside the campus.
Logo concept
The prefix "Sup" is highlighted, its composition evokes a progression. Rays converge, or radiate, indicating the ideas of success, energy, and movement. The geometry of the sign also brings a Cartesian spirit to the subject.
A "pop" spirit also emerges from this sign. The choice of typography strengthens the idea of a scientific and technical campus, while remaining accessible and generous.
The logo is dynamic, it can be reconfigured in multiple combinations. It can, according to the needs, be adapted in the angle of a communication support or be used vertically.
Graphic universe
The range of colours refers to the cross-border ambition of the campus. Indeed, Charleville-Mézières' strategic position in the heart of northern Europe will undoubtedly find a positive echo among Belgian, German and Luxembourg students.
The campus in figures
- 2,315 students
- 15 higher education institutions
- More than 60 training courses and diplomas
- 4,414 m² of new construction
An ambitious project
Contributing to the development of a unified campus, providing an attractive environment and quality of life were the major ambitions of the Campus project in the region. Other institutions will join the Campus in the coming years in a second phase of development, until the project is completed in 2027.
Project expertise:
Logo creation, visual identity and graphic guidelines. Creation of brand and company names.
Logo creation, visual identity and graphic guidelines. Creation of brand and company names.
Type of client:
Communication in the education, higher education and health sector. An indispensable partner in the transformation of the health and wellness industry through the alchemy of creativity and technology. Communication in science and research.
Communication in the education, higher education and health sector. An indispensable partner in the transformation of the health and wellness industry through the alchemy of creativity and technology. Communication in science and research.
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