A blog
about
branding
& graphic design
.
.
.
A blog
16/06/2023
In Iran, Mahsa Amini died for a lock of hair poorly concealed behind her headscarf, giving rise to a massive protest movement against the mullahs' regime. The gesture of a severed lock of hair becoming the symbol of this struggle gives us the opportunity to look back at the many
03/04/2023
Resourceful and itinerant, the hobos developed a secret language system, doomed to disappear, to leave clues for their fellow hobos.
14/02/2023
The organizers have unveiled the new Olympics pictograms of the Paris 2024 Games, which totally lose us.
08/02/2023
The UK Postal Service presents the new stamp of King Charles III, a very sober portrait without a crown, a very symbolic first for the British crown!
04-11-2022
Visual identity project (not selected) for the communication school "Sup de Com". Complete presentation of the strategic and creative approach.
News
of the agency
Our recent projects.
23-05-2022
Project (not retained) of visual identity for the Theatre of Nîmes. A logo that exclaims "loud and clear" to reinforce the symbolic presence of the theater in the urban space.
07-03-2022
Visual identity project for the 70th anniversary of the European Convention on Human Rights.
11-01-2022
To celebrate the new year, Graphéine offers you colors, to brighten up your life in 2022 (and some humor, too).
Logo news,
our look
at branding
news.
15/05/2023
This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.
21/03/2023
Burberry's new logo revives the brand's coat of arms by adopting an antique typography and recovering its knight.
21/03/2023
From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.
12/10/2022
Back to the future for Citroën which reveals a new logo inspired by the past. Nothing surprising for this necessary yet futuristic strategy.
17/04/2023
The vinyl sleeves come to life with jazz. It is a whole graphic universe that makes the music heard, through the illustration or the photo.
21/03/2023
Both a visual or life discipline, minimalism has become a questionable trend and consists in simplifying to keep only the essential.
21/11/2022
John Heartfield is a German "photomontage technician", politically engaged with his collages against Nazism and fascism.
20/07/2022
Herb Lubalin's biography in pictures. In his 40-year career, Lubalin has revolutionized the landscape of American graphic design by composing images with text.
03/04/2022
From the Nazis to the moon, Futura is probably the most used typeface in the world, and yet it's not new!
10/10/2016
Imagining customer feedback on mythical posters. The tone is exacerbated and any resemblance to real and actual feedback is purely coincidental.
03/10/2019
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
12/03/2013
Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.
14/06/2017
From codex to colour printing! Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions.
27/11/2019
It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.