A blog
about
branding
& graphic design

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cover-bio-grand-designer-debbie-millman
From consumer logos to social movements, Debbie Millman questions the meaning of design in society through her work.
etre-creatif
How to optimize and boost your creativity: techniques to be here and now and dive into flow, an optimal state of consciousness.
temps-creatif
What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.
temps-cerveau
Stress impacts our creativity. How do we perceive time and how does it affect creativity in our brain?
charte graphique musée des Confluences
How to reenchant a graphic charter? Graphic charter project for the Musée des Confluences in Lyon.

News
of the agency

Our recent projects.

Logo Paris 2014 Jeux Olympiques Graphéine
Visual identity project for the Paris 2024 Olympic Games. The most important thing is to participate!
embleme
Découvrez les propositions d'identités visuelles que nous avions soumises au Musée de la Romanité à Nîmes. Découvrez au passage le superbe architecture du musée !
Affiche Festival musique pérouges
The Pérouges Spring goes for california vibes! Discover our creation for this year's poster and program. As every year, we took out our papers and scissors for an origami workshop!

Logo news,
our look
at branding
news.

nouveau-Logo-TotalEnergies-2021
Total has changed its name, with a new logo and a new identity: TotalEnergies. Is this a faded strategy to go green without denying its past?
What is a cult logo? Algeco, the leader in modular construction and a long-time client of Graphéine since the beginning of the agency, invited us to share our vision of their logotype. This article is an expanded version of the one published on January 2021 in the Algeco
New logo peugeot automobile
Peugeot reveals its new logo, a revival of the 1960 logo. An astonishing or worrying positioning? Here are a few insights.
Nouvelle identité visuelle de la CIA, avec un petit look de festival electro ou de série Netflix !