A blog
about
branding
& graphic design

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SUMMARY

olins-portrait-design-nb
Wally Olins, father of territory branding
Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.
portrait-paul-rand-design
Paul Rand, everything is design!
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
événement participatif artistique lyon
République Grolée-Carnot or the art of creating the event
Discover 3 commercial entertainment operations that goes off the beaten track! A floating garden, a giant participatory fresco or a giant ball pool!
Who is the PoPA of the MoMA logo? Thoughts about contemporary branding
Le MoMa est un musée incontournable et son logotype est devenu une référence de l'identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.
Logo Paris 2014 Jeux Olympiques Graphéine
Logo project for the 2024 Paris Olympic Games
Visual identity project for the Paris 2024 Olympic Games. The most important thing is to participate!

News
of the agency

Our recent projects.

Affiche Festival musique pérouges
Californian vibes for the 2019 Printemps de Pérouges festival
The Pérouges Spring goes for california vibes! Discover our creation for this year's poster and program. As every year, we took out our papers and scissors for an origami workshop!
Évry University open day: reveal your professional future!
Design of the visual for the University of Évry open day. Creation of posters, programs, social networks visuals.... Reveal your professional future!
Happy new year 2019
Happils New Year 2019!
Happils New Year 2019! This year, let Graphéine find the identity that suits you the best!

Actulogo,
our look
at branding
news.

jurassic-park-logo
The story of the big bad Jurassic Park logosaurus
Adventure begins with a creature, but not just any creature; the big bad Tyrannosaurus rex, known as T-rex. It alone has fueled our fascination with dinosaurs, generations after generations. No wonder it was Jurassic Park's top star: this bloodthirsty and wingless dragon-like lord did exist, after all. In
The story of Harald with blue teeth!
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
nouveau logo magazine glamour
From glam to filter-free, Glamour’s new look
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.
Tinder logo erreurs errors
Don’t be tender with the tinder logo!
8 errors are hidden in the Tinder logo! Can you find them? Here's a short and fun presentation of the tinder logo, where we'll not be tender.