A blog
about
branding
& graphic design

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We are entering the "time of the tribes". Let's discover the impact of this post-modernity for the logos and visual identities of brands and companies.
How to optimize and boost your creativity: techniques to be here and now and dive into flow, an optimal state of consciousness.
What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.
Stress impacts our creativity. How do we perceive time and how does it affect creativity in our brain?
communication théâtre de nîmes
Project (not retained) of visual identity for the Theatre of Nîmes. A logo that exclaims "loud and clear" to reinforce the symbolic presence of the theater in the urban space.

News
of the agency

Our recent projects.

identité-visuelle- convention-européenne des droits de l’Homme -
Visual identity project for the 70th anniversary of the European Convention on Human Rights.
colorful #2022 pantone
To celebrate the new year, Graphéine offers you colors, to brighten up your life in 2022 (and some humor, too).
Branding gourmet restaurant food
A gourmet logo project for the international exhibition of gastronomy, hotels and restaurants. When typography can make you hungry!

Logo news,
our look
at branding
news.

Suite à l'invasion et la guerre en Ukraine, McDonald's s'est retiré de Russie. Ses 850 restaurants seront peu à peu repris par un millionnaire et proposeront les mêmes menus, sous un nouveau nom et un nouveau logo à la sauce russe.
"Adopte un mec" abandons its shopping cart and unveils its new logo: if women consume more, they devour! A look back at sexist ads.
Total has changed its name, with a new logo and a new identity: TotalEnergies. Is this a faded strategy to go green without denying its past?
What is a cult and timeless logo? We take advantage of an invitation to decipher the Algeco logo to look at the case of "iconic" logos.
Herb Lubalin's biography in pictures. In his 40-year career, Lubalin has revolutionized the landscape of American graphic design by composing images with text.
From the Nazis to the moon, Futura is probably the most used typeface in the world, and yet it's not new!
From consumer logos to social movements, Debbie Millman questions the meaning of design in society through her work.
Graphic designer Milton Glaser gave the 70s and 80s a cheerful and colourful face and New York a reason to love him. Among his most famous creations are the logo "I ❤ NY" and Bob Dylan's psychedelic poster. Let's go into the history of a very, very big name in
Being a designer like Reza Abedini in a country such as Iran means juggling with an incredible artistic, visual and calligraphic heritage that is 3000 years old.
Imagining customer feedback on mythical posters. The tone is exacerbated and any resemblance to real and actual feedback is purely coincidental.
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.
New branding of the Saint Etienne Opera House. Logo, posters, brochures ... And the magic operate...
Graphic design in Africa. From the first alphabets to contemporary issues.