A blog
about
branding
& graphic design

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SUMMARY

événement participatif artistique lyon
République Grolée-Carnot or the art of creating the event
Discover 3 commercial entertainment operations that goes off the beaten track! A floating garden, a giant participatory fresco or a giant ball pool!
Who is the PoPA of the MoMA logo? Thoughts about contemporary branding
Le MoMa est un musée incontournable et son logotype est devenu une référence de l'identité visuelle et du branding culturel. Découvrez la personne à l’origine de cette création graphique qui réconcilie génie et simplicité.
Comic sans typographie
Typorama #01 : The Comic Sans MS
Nothing predicted the Comic Sans MS to become what it is today: a font hated by graphic designers and yet very popular with the general public. Discover its history... and its some qualities.
cannabis-medical
Cannabis branding: a green history
With the superpowers found in this medicinal plant, cannabis is gradually freeing itself from the codes of the high kingdom. History and analysis.
Affiche Festival musique pérouges
Californian vibes for the 2019 Printemps de Pérouges festival
The Pérouges Spring goes for california vibes! Discover our creation for this year's poster and program. As every year, we took out our papers and scissors for an origami workshop!

News
of the agency

Our recent projects.

Évry University open day: reveal your professional future!
Design of the visual for the University of Évry open day. Creation of posters, programs, social networks visuals.... Reveal your professional future!
Happy new year 2019
Happils New Year 2019!
Happils New Year 2019! This year, let Graphéine find the identity that suits you the best!
Logo city of Paris
Fluctuat “Nave” Mergitur! A logo project for the City of Paris
Discover what we had imagined for the visual identity of the City of Paris. The symbol of the Nave was redesigned and inserted directly inside the word Paris.

Actulogo,
our look
at branding
news.

The story of Harald with blue teeth!
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
nouveau logo magazine glamour
From glam to filter-free, Glamour’s new look
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.
Duperré School changes of visual identity
The Duperré School changes its visual identity. A project designed by L'atelier Ouf ! and the Production Type foundry.