A blog
about
branding
& graphic design

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SUMMARY

marques de cowboys branding
To understand cowboys' branding system, it is necessary to look at the hot-branding of cattle, and artists' monograms.
universal-language
In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet...
Unicode graphic design typographie
Bizarre as well as strange, the Unicode language aims to collect and preserve writings... by standardizing them.
toning
A furtive glimpse of some of the techniques used in the early days of colour photography, from the Lumière brothers to Louis Dufay, the forgotten inventor.
Logo Paris 2014 Jeux Olympiques Graphéine
Visual identity project for the Paris 2024 Olympic Games. The most important thing is to participate!

News
of the agency

Our recent projects.

embleme
Découvrez les propositions d'identités visuelles que nous avions soumises au Musée de la Romanité à Nîmes. Découvrez au passage le superbe architecture du musée !
Affiche Festival musique pérouges
The Pérouges Spring goes for california vibes! Discover our creation for this year's poster and program. As every year, we took out our papers and scissors for an origami workshop!
Design of the visual for the University of Évry open day. Creation of posters, programs, social networks visuals.... Reveal your professional future!

Actulogo,
our look
at branding
news.

jemina packaging no more
From Uncle Ben's or Aunt Jemima's brand name history to Mammy's syrup, the racist packaging are sitting on a (pancake) powder keg.
jurassic-park-logo
Adventure begins with a creature, but not just any creature; the big bad Tyrannosaurus rex, known as T-rex. It alone has fueled our fascination with dinosaurs, generations after generations. No wonder it was Jurassic Park's top star: this bloodthirsty and wingless dragon-like lord did exist, after all. In
Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.
nouveau logo magazine glamour
The women's magazine Glamour changed its logo and layout several times before taking a radical turn in early May. Glamour displays a new logo in the United States, a new model in France, and a promise of less "girly" content.