A blog
about
branding
& graphic design
.
.
.
A blog
01/04/2025
Discover how The Guardian tricked its readers into inventing the island of San Serriffe, a fictional republic born of a typographic April Fool's joke that has become cult status. Between subtle satire and typographic wordplay, immerse yourself in one of the most brilliant journalistic hoaxes of the XXᵉ century.
03/02/2025
Discover how Brian Eno, genius musician and producer (David Bowie, Iggy Pop, U2...), pushed back the limits of creation thanks to a simple card game: “Oblique Strategies”.
05/12/2024
The tote bag has become an essential part of our everyday urban lives. What does it say about our society, our times, our habits and our behaviour?
16/07/2024
Donald Trump, his face bloodied, raises his fist and seems to proclaim “I'm alive, fight!”. Let's decipher an image that has gone down in history at the speed of a shotgun blast.
04/11/2022
Visual identity project (not selected) for the communication school "Sup de Com". Complete presentation of the strategic and creative approach.
News
of the agency
Our recent projects.
23/05/2022
Project (not retained) of visual identity for the Theatre of Nîmes. A logo that exclaims "loud and clear" to reinforce the symbolic presence of the theater in the urban space.
07/03/2022
Visual identity project for the 70th anniversary of the European Convention on Human Rights.
11/01/2022
To celebrate the new year, Graphéine offers you colors, to brighten up your life in 2022 (and some humor, too).
Logo news,
our look
at branding
news.
15/12/2023
For COP28, two designers have come up with a new UN logo showing the rising sea levels and the future disappearance of much land and coastline.
15/05/2023
This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.
21/03/2023
Burberry's new logo revives the brand's coat of arms by adopting an antique typography and recovering its knight.
21/03/2023
From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.
10/10/2024
Sister Corita Kent (1918-1986). Committed graphic artist and Pop Art pioneer.
19/12/2023
Escher is a "mathemagician" who created realistic yet physically impossible works, combining art and mathematics.
05/12/2023
Anni Albers was one of the few Bauhaus women to achieve fame in her own lifetime. Her work dusted off and modernized tapestry.
17/04/2023
The vinyl sleeves come to life with jazz. It is a whole graphic universe that makes the music heard, through the illustration or the photo.
21/03/2023
Both a visual or life discipline, minimalism has become a questionable trend and consists in simplifying to keep only the essential.
10/10/2016
Imagining customer feedback on mythical posters. The tone is exacerbated and any resemblance to real and actual feedback is purely coincidental.
03/10/2019
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
12/03/2013
Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.
14/06/2017
From codex to colour printing! Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions.
27/11/2019
It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.