A blog
about
branding
& graphic design

.
.
.

SUMMARY

Before creating a new city logo, several elements have to be taken into account: the purpose of the new logo, the budget, its inhabitants...
marques de cowboys branding
To understand cowboys' branding system, it is necessary to look at the hot-branding of cattle, and artists' monograms.
universal-language
In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet...
Unicode graphic design typographie
Bizarre as well as strange, the Unicode language aims to collect and preserve writings... by standardizing them.
Logo Paris 2014 Jeux Olympiques Graphéine
Visual identity project for the Paris 2024 Olympic Games. The most important thing is to participate!

News
of the agency

Our recent projects.

embleme
Découvrez les propositions d'identités visuelles que nous avions soumises au Musée de la Romanité à Nîmes. Découvrez au passage le superbe architecture du musée !
Affiche Festival musique pérouges
The Pérouges Spring goes for california vibes! Discover our creation for this year's poster and program. As every year, we took out our papers and scissors for an origami workshop!
Design of the visual for the University of Évry open day. Creation of posters, programs, social networks visuals.... Reveal your professional future!

Actulogo,
our look
at branding
news.

What is a cult logo? Algeco, the leader in modular construction and a long-time client of Graphéine since the beginning of the agency, invited us to share our vision of their logotype. This article is an expanded version of the one published on January 2021 in the Algeco
New logo peugeot automobile
Peugeot reveals its new logo, a revival of the 1960 logo. An astonishing or worrying positioning? Here are a few insights.
Nouvelle identité visuelle de la CIA, avec un petit look de festival electro ou de série Netflix !
jemina packaging no more
From Uncle Ben's or Aunt Jemima's brand name history to Mammy's syrup, the racist packaging are sitting on a (pancake) powder keg.