A blog
about
branding
& graphic design
.
.
.
A blog
13/12/2022
The stones of the French Museum of Natural History design patterns and natural landscapes, fascinating mineral creations of millions of years.
06/12/2022
The first writings were drawings, and universal languages have always used images to communicate.
26/10/2022
The strategy of "RGB-First": Reflection on the colorimetric chain RGB / CMYK in print and digital communication.
28/09/2022
Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?
04-11-2022
Visual identity project (not selected) for the communication school "Sup de Com". Complete presentation of the strategic and creative approach.
News
of the agency
Our recent projects.
23-05-2022
Project (not retained) of visual identity for the Theatre of Nîmes. A logo that exclaims "loud and clear" to reinforce the symbolic presence of the theater in the urban space.
07-03-2022
Visual identity project for the 70th anniversary of the European Convention on Human Rights.
11-01-2022
To celebrate the new year, Graphéine offers you colors, to brighten up your life in 2022 (and some humor, too).
Logo news,
our look
at branding
news.
12/10/2022
Back to the future for Citroën which reveals a new logo inspired by the past. Nothing surprising for this necessary yet futuristic strategy.
04/10/2022
The Olympic Games are redesigning their identity to harmonize their visibility in all countries and on all communication media.
16/06/2022
Suite à l'invasion et la guerre en Ukraine, McDonald's s'est retiré de Russie. Ses 850 restaurants seront peu à peu repris par un millionnaire et proposeront les mêmes menus, sous un nouveau nom et un nouveau logo à la sauce russe.
01/02/2022
After 10 years of existence, le Slip français washes its image and puts on a new logo. Simple, basic, more inclusive, but is it enough?
21/11/2022
John Heartfield is a German "photomontage technician", politically engaged with his collages against Nazism and fascism.
20/07/2022
Herb Lubalin's biography in pictures. In his 40-year career, Lubalin has revolutionized the landscape of American graphic design by composing images with text.
03/04/2022
From the Nazis to the moon, Futura is probably the most used typeface in the world, and yet it's not new!
19/01/2022
Barbara Kruger denounces the over-consumption since the 70s. The Supreme brand has appropriated her graphic codes. But who is hijacking whom?
20/07/2021
From consumer logos to social movements, Debbie Millman questions the meaning of design in society through her work.
10/10/2016
Imagining customer feedback on mythical posters. The tone is exacerbated and any resemblance to real and actual feedback is purely coincidental.
03/10/2019
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
12/03/2013
Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.
14/06/2017
From codex to colour printing! Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions.
21/09/2016
Graphic design in Africa. From the first alphabets to contemporary issues.