A blog
about
branding
& graphic design

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How to optimize and boost your creativity: techniques to be here and now and dive into flow, an optimal state of consciousness.
What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.
Stress impacts our creativity. How do we perceive time and how does it affect creativity in our brain?
Flat out again at work... In a hurry, rushed by time and overwhelmed until last minute. But what does the expression "charrette" mean anyway?
identité-visuelle- convention-européenne des droits de l’Homme -
Visual identity project for the 70th anniversary of the European Convention on Human Rights.

News
of the agency

Our recent projects.

colorful #2022 pantone
To celebrate the new year, Graphéine offers you colors, to brighten up your life in 2022 (and some humor, too).
Branding gourmet restaurant food
A gourmet logo project for the international exhibition of gastronomy, hotels and restaurants. When typography can make you hungry!
charte graphique musée des Confluences
How to reenchant a graphic charter? Graphic charter project for the Musée des Confluences in Lyon.

Logo news,
our look
at branding
news.

"Adopte un mec" abandons its shopping cart and unveils its new logo: if women consume more, they devour! A look back at sexist ads.
Total has changed its name, with a new logo and a new identity: TotalEnergies. Is this a faded strategy to go green without denying its past?
What is a cult and timeless logo? We take advantage of an invitation to decipher the Algeco logo to look at the case of "iconic" logos.
Peugeot reveals its new logo, a revival of the 1960 logo. An astonishing or worrying positioning? Here are a few insights.
From the Nazis to the moon, Futura is probably the most used typeface in the world, and yet it's not new!
From consumer logos to social movements, Debbie Millman questions the meaning of design in society through her work.
Graphic designer Milton Glaser gave the 70s and 80s a cheerful and colourful face and New York a reason to love him. Among his most famous creations are the logo "I ❤ NY" and Bob Dylan's psychedelic poster. Let's go into the history of a very, very big name in
Being a designer like Reza Abedini in a country such as Iran means juggling with an incredible artistic, visual and calligraphic heritage that is 3000 years old.
To grasp the genius of Iranian graphic design one must understand its incredible heritage in the arts, and the current upheavals. A short journey from ancient Persia to the most contemporary graphic design.
Imagining customer feedback on mythical posters. The tone is exacerbated and any resemblance to real and actual feedback is purely coincidental.
In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.
Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.
New branding of the Saint Etienne Opera House. Logo, posters, brochures ... And the magic operate...
Graphic design in Africa. From the first alphabets to contemporary issues.