A daily dose of graphic design !

My client is a graphic designer

10 October 2016  |   29 Comments   |  80.2K vues

Client feedback!

Our mailboxes are filled with these. We anxiously wait for them. Say hi to client feedback!

We must admit clients are not always wrong. True, the cat in this poster is anxiety-inducing, let's put a "lol cat" instead.
More seriously; an excess of marketing, consensus, and politically correct were never behind a memorable project.

Based on an initial idea of @MarieJulien we've imagined clients' feedback on other iconic posters. The tone is exacerbated, and any resemblance to real and actual feedback is purely coincidental.

Click on the images for HD resolution!

A black kitten?


Tournée du Chat noir (Black Cat on tour) is a poster from Swiss painter Théophile-Alexandre Steinlen painted in 1896 to promote the Parisian cabaret Le Chat noir (the Black Cat), created by Rodolphe Salis in Montmartre. No need to say that this music hall was the most famous of all amongst the bohemian and literari from Paris by the late 19th century.

Rumor has it that in 1881, Rodolphe Salis visited an empty place, foreseeing his soon to open cabaret. He was greeted by a stray cat meowing on top of a street light. Salis will then host the cat and soon chose it as the cabaret's mascot. The cat was black. The cabaret's name was all set!

Actually, in this story we almost forgot to talk about the graphic designer, Théophile-Alexandre Steinlen. He was an arnachist painter-sculptor-illustrator... and cat expert.

Blood, please!


Saul Bass, american graphic designer (1920-1996) is famous for his work in the film industry. He's collaborated with the best film directors, both creating film credits and film posters. Remind us to absolutely talk about his work later on. Posters he did at his time were completely revolutionary. Unlike Hollywood trends where all essential parts of the movie appear on the poster (mainly actors' faces in action), Bass chose to capture and represent the essence of the movie in a minimalistic graphic style.

The poster can be understood right away. Each of his creations are graphic masterpieces.

Unfortunately, 50 years later we regret the poor graphic quality of movie posters. We'll blame it on customer feedback.

Dylan isn't black!


Originally, this poster was included as a bonus in a CD compiling the best of Dylan's songs. It was back in 1967. Since then, this image and the "I love NY", has entered the graphic design Pantheon. Credit given to Milton Glaser. To make a long story short, Dylan was ending his contract with the record company at that time, so he couldn't care less for Milton. Actually, he didn't even give him feedback at all.

A project without client feedback! What a blast!

On a side note, Milton Glaser took inspiration from a self-portrait from Marcel Duchamp to create this poster.

Moody Lisa


For April's fool last year we already had fun with this Louvre logo. Spare the rod and spoil the child. This logo is a cornerstone in graphic design, signed by the Grapus collective (the article is in French). It's a rare example of a logo which highlights nothing about the place itself, but poetically embodies the silver lining fostered by the Louvre, opening our minds on culture.

For the record, and thanks to the customer for once, we owe this logo to a customer feedback ! During the creation process, Grapus Atelier had conceived a logo with a stylized pyramid, in a "Centre Pompidou" style. Hopefully, the megalomany of architect Ieoh Ming Pei made things shift. He didn't stand that someone else could draw his pyramid. He thus prohibited the museum to use it in the logo.

While gaving the logo a second try, Grapus found this bright idea.

29 Commentaires:

  1. Rebeca Eigen says:

    Wish I could show all these comments to a stuck up client who I ultimately had to fire. Imagine that! A FIRST!

  2. Cam says:

    Hey, at least they attached what they wanted…. :S

  3. Tagrico says:

    Nice piece

  4. jerriperri says:

    Great article. Art novices like me will just smile and say it can’t be more beautifully written!

  5. Joseph Papachi Amihere says:

    Your work is more accurately perfect and point out instances without beating about the bush. That’s a kind needed in a business partnership.
    Though it’s like being placed in a jungle as in lost, I sense the sincerity and accuracy in your demonstrations. I didn’t look at the information but the way of handling issues to deal with.

  6. VaelChelaah says:

    That’s a really nice article……#loove it

  7. Jeff says:

    HAHAHAHA. I can only imagine the life of a graphic designer.

  8. Aditi says:

    Honesty is the new funny. Enjoyed read this piece

  9. Mireya Pizarro says:

    What a great way to learn of design! Thank you so much for sharing this.

  10. BulgingButtons says:

    Shared on Facebook for a few of my friends who are graphic designers. Nicely done.

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