Initiated by the Ministry of Higher Education, Research and Innovation, the Pépite Écrin program aims to strengthen the entrepreneurial culture and innovation in higher education by implementing awareness, training and support actions.
This program promotes the connection of students' and young graduates' business creation projects with companies as well as support and financing structures.
In order to strengthen the communication of this program, the University of Toulouse consulted us to create a contemporary visual universe in line with their ambition "the spirit of entrepreneurship to: learn, exchange, discover, test, network, develop and take action!"
In addition to the objective of raising awareness of the entrepreneurial spirit, it was also about deconstructing myths and breaking down prejudices around entrepreneurship, planting a seed in the heads of students so that the idea of entrepreneurship can mature throughout their university years.
The visual principle consists in revealing the multiple talents necessary for the entrepreneurial adventure. The kinetic and multicolored visual effect complements the student's face, as in a sort of multicolored X-ray where each color is associated with a theme of the program "Entreprendre, créer, reprendre, innover".
The general spirit is "pop, fresh, young and energetic". The whole tells the idea of a program that increases, develops and deploys the potential of each student.