Pépite écrin programme start-up campagne de communication


Pépite Écrin
Reveal your many talents

Initiated by the Ministry of Higher Education, Research and Innovation, the Pépite Écrin program aims to strengthen the entrepreneurial culture and innovation in higher education by implementing awareness, training and support actions.

This program promotes the connection of students' and young graduates' business creation projects with companies as well as support and financing structures.

In order to strengthen the communication of this program, the University of Toulouse consulted us to create a contemporary visual universe in line with their ambition "the spirit of entrepreneurship to: learn, exchange, discover, test, network, develop and take action!"

In addition to the objective of raising awareness of the entrepreneurial spirit, it was also about deconstructing myths and breaking down prejudices around entrepreneurship, planting a seed in the heads of students so that the idea of entrepreneurship can mature throughout their university years.

Concept creatif pépite écrin startup logo

Visual concept

The visual principle consists in revealing the multiple talents necessary for the entrepreneurial adventure. The kinetic and multicolored visual effect complements the student's face, as in a sort of multicolored X-ray where each color is associated with a theme of the program "Entreprendre, créer, reprendre, innover".

The general spirit is "pop, fresh, young and energetic". The whole tells the idea of a program that increases, develops and deploys the potential of each student.

Affiches vibrantes campagne start-up
affiche startup étudiants université toulouse graphisme

Objectives of the Pépite Écrin program

  • To raise awareness of the entrepreneurial spirit among students and young graduates of less than 3 years by emphasizing the importance of know-how and interpersonal skills in developing an idea or project.
  • To show that we don't need to wait for the next innovative idea to be launched but that a project must simply respond to an identified need.
  • To deconstruct myths and break down prejudices about entrepreneurship; to show that entrepreneurship is an opportunity and that one should not be afraid to launch oneself if one is well surrounded.
  • "Sow a seed among students so that the idea of entrepreneurship can grow through their experiences and can be an opportunity like any other in the future.


  • Training modules - Acquire knowledge and develop cross-disciplinary skills applicable to both personal and professional life
  • Networking - Entrepreneurial ecosystem, events, integration into the class of other student-entrepreneurs
  • A favourable environment - A coworking space and resources, study arrangements, possibility of substituting one's internship to work on one's project

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Project expertise:
Graphic design of posters, flyers, letterhead and business cards.
Type of client:
Communication agency in the start-up, digital and technology sector. High tech & IT, IT BtoB, IT BtoC: software publishers, digital services companies.

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