2016
L’influx («The influx»)
A visual identity that wakes up neurons!
An influx is an electrical signal carried along neurons’ membrane, and also now the name of the new webzine of the municipal library of the city of Lyon, France. Dealing with current issues, L’influx puts into perspective an event or a theme through the library collections and the expertise of librarians.
Intended to all audiences, L’influx stands as a neurons agitator that sheds light and brings depth on local, national and international news.
Our job was to design the identity and the communication tools of the webzine.
We aimed at designing a simple graphic system, relevant and recognizable, that would be easily adaptable on various media. We went for a lively visual identity, that mirrors the changing news posted on the site.
To know more about the design process, check out the article on our blog:
https://www.grapheine.com/branding/identite-visuelle-influx-bibliotheque-lyon
Project expertise:
Logo creation, visual identity and graphic guidelines. Graphic design of posters, flyers, letterhead and business cards.
Logo creation, visual identity and graphic guidelines. Graphic design of posters, flyers, letterhead and business cards.
Type of client:
Cultural communication agency for theaters, concert halls, festivals, dramatic and choreographic companies. Communication agency in the start-up, digital and technology sector. High tech & IT, IT BtoB, IT BtoC: software publishers, digital services companies.
Cultural communication agency for theaters, concert halls, festivals, dramatic and choreographic companies. Communication agency in the start-up, digital and technology sector. High tech & IT, IT BtoB, IT BtoC: software publishers, digital services companies.
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