Logo agro solutions

2016

Agrosolutions
“Whose crazy enough to combine
agriculture and environment?”

Agrosolutions is the agri-environment consulting subsidiary of the agricultural cooperative group InVivo. Born from the union of 216 french agricultural cooperatives, InVivo is a major economic player in four major areas: agriculture, nutrition and animal health, public distribution and wine. InVivo is the first french agricultural cooperative group with 8400 employees worldwide.

The creation of a new logotype allows Agrosolutions to assert its own identity and its positioning within the agriculture division of InVivo group. This icon stands for their 3 fields of action: agriculture / sectors / territories, spinning around its core skills. 
In the form of three curved and rounded segments, that are organized in a spiral composition. This movement evokes the idea of development and growth. The spiral also recalls the drawing of the lowercase letter "a"  that is the initial of the wordmark "Agrosolutions".

The logotype

Each domain of action is represented by a color: blue for sectors, orange for the territories, and green for agriculture.
The wordmark is set entirely in lowercase letters. The design of the lettering was thought to get the name "Agrosolutions" shorter as possible. The former capital S is now in lowercase to assume the indivisibility of the name.
One variation of thickness between "agro" and "solutions" is present to add rhythm and make the word easier to read.
The signature is "consulting cooperative" in the international version, and «Agricultures, Filières, Territoires» in the french one.
This conveys the mission of consulting of AgroSolutions within the InVivo group.

A series of playful and poetic illustrations

To reflect the dynamism and creativity of  AgroSolutions experts, the iconography has been built around colorful, poetic and double-meaning illustrations: pretty faces become little birds, muscles turn into hills, bees provide power light and a handshake is hidden in corn leaves.