2020
Répar'acteurs
I repaired it, and now it's running again!
Répar'acteurs is a network of more than 100,000 craft businesses and more than 4,500 certified repairers throughout France. This initiative aims at extending the life of everyday objects by having them repaired by craftsmen, avoiding garbage and over-consumption.
Online, Répar'acteurs connects consumers and repair service professionals, contributing to the local economy by promoting social ties and local jobs. The network also raises awareness on circular economy and sustainable development. It fights against waste and for the preservation of resources, while at the same time promoting craftsmanship.
Graphéine has designed Répar'acteurs' new visual identity to help them promote a more responsible consumption model widely, and also to harmonise and federate all the regional initiatives.
A need of harmony
The previous logo was build around the name "Répar'acteurs" intertwined with a hand. The latter was made up of a set of pictograms representing various objects that could be handled by craftsmen. This logotype wasn't reflecting the sustainable and social scope. Besides, the ("zombie-like") hand looked more like a "STOP" rather than an invitation to consume more responsibly. Our goal was to simplify and modernise the brand while developing its sympathetic image.
The network lacked of shared graphic guidelines and visual harmony. This did not contribute to identify and assert its values, its national dimension and its place as a major player in sustainable and circular economy.
Concept
The Répar'acteurs put our objects back on their feet, which is why we decided to do the same with their logo. Indeed, the logo is a visual translation of the baseline "I repaired it, and now it's running again!" The letter "R" is used as a symbol, running along on its two legs. Simple and accessible, this logo invites us to take action!
Visual universe
The visual universe is based on collage-type images as "lighthearted" as the logotype. The idea is to illustrate the diverse and varied goods and objects that can be handled by the Répar'acteurs craftsmen. The tone is playful and offbeat, the objects come back to life!
The craft industry, first industry in France
The craft industry represents more than one million companies with three million employees. Composed mainly of small businesses, the handicraft sector is an economic giant. Present in the food, construction, production and service sectors, the craft industry brings together more than 510 different activities and thus occupies a privileged place in the French economy. By combining traditional know-how and cutting-edge technologies, the craft industry has developed the conditions to confirm its position as "France's leading company".
The operation Repar'Acteurs is :
Encouraging the local economy (social ties, local jobs)
Mobilizing consumers around sustainable development issues
Reduce the consumption of resources related to manufacturing and waste production
Consume better by extending the life of products and delaying investments in new equipment
Enhance the know-how of repair craftsmen.
Present throughout the country, Repar'Acteurs offers an online directory to locate a repair professional nearby. More than 100,000 craft businesses are listed, including nearly 4,500 labeled Repar'Acteurs.
Awareness, repair, network, circular economy, environment, responsible consumption, etc.
Project expertise:
Logo creation, visual identity and graphic guidelines. Motion design and video creation.
Logo creation, visual identity and graphic guidelines. Motion design and video creation.
Type of client:
Communication in ecology & environment.
Communication in ecology & environment.
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