The last step of this support was to create the brand's new graphic guidelines. Klara Energy's new visual identity is built around a new logo that symbolises the idea of solar energy by stylizing the letter K into four yellow rectangles arranged in rays.
This simple and smart idea installs the codes of an impacting and memorable identity. This minimalist and solid symbol communicates the reassuring and warm image of Klara Energy. The wordmark is set thanks to a lowercase custom lettering designed by Graphéine. The main colors of the brand are emerald green and warm yellow. This color scheme creates a chromatic universe that distinguishes Klara Energy from its competitors. Combined with the use of Muli typeface, it creates a strong graphic consistency across the brand's various communication media.